Acura 2010 April Sales Results

Official release from www.acuranews.com:

Acura Announces April Sales Results
Overall Acura Sales Up 21.6 Percent

TORRANCE, Calif. – 05/03/2010

Acura sales for April were 10,719 (a 21.6 percent increase) while year-to-date** sales were 38,512 – up 16.7 percent compared to 2009 based on Daily Selling Rate*. Acura’s line of luxury SUVs continued to post impressive sales with a monthly gain of nearly 60 percent. The best-selling Acura for April was the MDX luxury SUV with 3,714 units sold, a 58.9 percent increase. The RDX crossover SUV sold 1,168 units, posting a sales gain of 57.8 percent.

“The fresh new styling of the MDX and RDX is proving popular with customers,” said Jeff Conrad, vice president of Acura sales. “Combining a smart blend of looks, performance and utility, Acura’s luxury SUVs continue to succeed within a competitive category.”

Acura car sales were led by the TL performance luxury sedan with 2,842 units sold, down 8.5 percent. The TSX sports sedan tallied 2,607 units sold, an increase of 7.3 percent.

For media information and high-resolution photos of all Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.

*The daily selling rate is calculated with 26 selling days for both April 2010 and April 2009.
**Year-to-date sales based on 100 days for 2010 versus 101 days for 2009.

American Honda Vehicle Sales For April 2010
  Month-to-Date Year-to-Date
  April April DSR** April April DSR**
  2010 2009 % Chg. 2010 2009 % Chg.
Acura Division Total 10,719 8,813 21.6% 38,512 33,333 16.7%
  RSX 0 0   0 0  
  TL * 2,842 3,105 -8.5% 11,155 11,143 1.1%
  TSX 2,607 2,429 7.3% 9,608 9,684 0.2%
  RL 154 202 -23.8% 558 757 -25.6%
  MDX * 3,714 2,337 58.9% 12,619 8,663 47.1%
  ZDX * 234 0   829 0  
  RDX * 1,168 740 57.8% 3,743 3,086 22.5%
Selling Days 26 26   100 101  
* Honda and Acura vehicles are made of domestic & global sourced parts.  Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.

[Source: Acura]

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