Official release from www.acuranews.com:
Acura Announces March Sales Results
Significant Sales Increases for Acura
TORRANCE, Calif. – 04/01/2010
Acura’s line of luxury SUVs posted an impressive monthly sales increase of 43.7 percent based on daily selling rate*, with Acura car sales reporting an increase of 15.6 percent. With sales of 3,281 units, the MDX luxury SUV posted a 42.0 percent increase compared to March 2009 sales. Total monthly sales for Acura were 11,722 (up 25.2 percent) while Acura year-to-date** sales totaled 27,793 units, a 14.9 percent increase compared to 2009.
“Acura’s light trucks are hitting a sweet spot with buyers as helped by the fresh new look of the 2010 MDX and RDX,” said Jeff Conrad, vice president of Acura sales. “Add in the all-new ZDX four-door sports coupe and Acura’s luxury SUVs are really hitting full stride.”
Thanks in part to the new SH-AWD 6MT model, the TL performance luxury sedan is gaining significant traction in sales as it was Acura’s best selling model for March with 3,917 units sold, up 16.6 percent. The TSX sports sedan posted sales of 3,072, up 15.6 percent.
*The daily selling rate is calculated with 26 selling days for March 2010 versus 25 selling days for March 2009.
*Year-to-date sales based on 74 days for 2010 versus 75 days for 2009.
|American Honda Vehicle Sales For March 2010|
|2010||2009||% Chg.||2010||2009||% Chg.|
|Acura Division Total||11,722||9,005||25.2%||27,793||24,520||14.9%|
|* Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid.|
|** Daily Selling Rate|
|*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.|