Acura 2010 August Sales Results – Official Release

Acura News

Official release from www.acuranews.com:

Acura Announces August 2010 Sales Results
Acura Posts Double Digit Sales Increase for Seventh Consecutive Month 

09/01/2010 – TORRANCE, Calif.

Acura announced today sales for August 2010 reached 11,534 vehicles, an increase of 24.6%*, making it the seventh consecutive month Acura posted double digit sales increases. Year-to-date sales** for Acura are up 24.1% totaling 85,668 units.

“Acura is proving to be a smart choice for customers in the luxury market,” said Jeff Conrad, vice president of Acura sales.

“The industry has recognized Acura as a leader in quality and value and customers are responding.”

Acura’s light trucks, up 77.0% for the month, led August sales with the top selling MDX posting 4,386 units, up 61.8%, and RDX posting an impressive 75.1% increase totaling 1,226 units. Total monthly car sales for Acura were down 6.0% with TL posting 2,882 units and TSX at 2,419, both down, 0.2% and 14.0% respectively.

*The daily selling rate is calculated with 25 selling days for August 2010 and 26 selling days for August 2009.
**Year-to-date sales are calculated with 203 selling days for 2010 and 204 selling days for 2009.

For media information and high-resolution photos of all Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.

American Acura Vehicle Sales For August 2010
  Month-to-Date Year-to-Date
  August August DSR** August August DSR**
  2010 2009 % Chg. 2010 2009 % Chg.
Acura Division Total 11,534 9,625 24.6% 85,668 69,369 24.1%
TL * 2,882 3,003 -0.2% 22,787 23,848 -4.0%
TSX 2,419 2,925 -14.0% 20,587 19,197 7.8%
RL 193 149 34.7% 1,237 1,341 -7.3.%
MDX * 4,386 2,820 61.8% 29,110 18,760 55.9%
ZDX * 428 0   2,405 0  
RDX * 1,226 728 75.1% 9,542 6,223 54.1%
Selling Days 25 26   203 204  
* Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid.
** Daily Selling Rate

[Source: Acura]

One comment on “Acura 2010 August Sales Results – Official Release

  1. Digger

    Surprise! Looks like the TSX is the weak link this month… even the RL is up again.

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