Acura USA 2011 October Sales Results

Acura News

Official release from www.acuranews.com:

Acura Announces October 2011 Sales Results
Strong TSX Sales Help Acura Sedans Edge Out Light Trucks

11/01/2011 – TORRANCE, Calif.

The MDX luxury SUV remained Acura’s best selling model, yet Acura sedan sales edged out light truck sales in October. Acura total car sales for October were 5,661, up 6.0 percent based on daily selling rate* while total light truck sales were 5,454, up 3.6 percent. Total sales for Acura were 11,115 units (a 4.8 percent increase) while year-to-date sales totaled 100,261— down 6.6 percent.

“Despite tight inventories, October sales exceeded last year’s strong pace,” said Jeff Conrad, vice president of Acura sales. “However, due to parts shortages related to flooding in Thailand, 2011 continues to be a very challenging year.”

In October, Acura’s best selling model was once again the MDX luxury SUV with sales of 3,691 units, down 2.8 percent. The RDX crossover SUV was Acura’s next best selling light truck with 1,632 units sold, up 27.6 percent.

With help from the new TSX sport wagon, Acura car sales were led by the TSX sports sedan with 2,977 units sold (up 37.3 percent) which is a new October sales record. Closely following the TSX in sales was the TL performance luxury sedan with sales of 2,662 units, down 9.1 percent.

For media information and high-resolution photos of all Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.

*The daily selling rate (DSR) is calculated with 26 selling days for October 2011 and 27 selling days for October 2010.

Year-to-date sales based on 255 days for October 2011 and 225 days for October 2010.

American Acura Vehicle Sales For October 2011
  Month-to-Date Year-to-Date
  October October DSR** October October DSR**
  2011 2010 % Chg. 2011 2010 % Chg.
Acura Division Total 11,115 11,011 4.8% 100,261 107,399 -6.6%
 TL * 2,662 3,042 -9.1% 25,542 28,343 -9.9%
 TSX 2,977 2,251 37.3% 24,698 25,094 -1.6%
 Memo:  TSX Wagon 259 0   2,691 0  
 RL 22 251 -90.9% 1,001 1,728 -42.1%
 MDX * 3,691 3,945 -2.8% 35,375 37,132 -4.7%
 ZDX * 131 194 -29.9% 1,351 2,850 -52.6%
 RDX  * 1,632 1,328 27.6% 12,294 12,252 0.3%
Selling Days 26 27   255 255  
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

One comment on “Acura USA 2011 October Sales Results

  1. Barry T

    Great, just as sales start to recover profuction will be reduced again because of thailand flooing?. Hopefully not for long… Bad year for natural disasters in Asia.

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