Acura takes the top spot in J.D. Power and Associates 2012 Manufacturer Website Evaluation Study. The first release of the semiannual study takes a closer look at how manufacturers are integrating the top social media platforms into their website.
“The semiannual study, now in its 13th year, measures the usefulness of automotive manufacturer websites during the new-vehicle shopping process by examining four key measures: speed, appearance, navigation and information/content.
All automotive brand websites provide users with the ability to access various social media platforms, such as Facebook, Twitter and YouTube, to connect with the brand’s social media presence or share information about a brand or model under consideration. However, there is wide variation among websites in the pervasiveness of social media access—for example, whether it’s available from only the site’s home page, or from a variety of pages.”
Acura.com scored 808 on a 1,000-point scale, with high marks in the navigation and speed categories.
Visit www.jdpower.com for the full press release.
[Source: J.D. Power and Associates]