Acura Teamed With Marvel’s The Avengers as Official Sponsor of Red Carpet World Premiere
Official release from www.acuranews.com:
04/13/2012 – HOLLYWOOD, Calif.
Thousands watched with amazement as actor Robert Downey Jr. (“Tony Stark”) drove onto the red carpet in a custom Acura-created sports car at the Marvel’s The Avengers Hollywood premiere on Wednesday, April 11, at the El Capitan Theater. The premiere, co-sponsored by Acura, featured militarized S.H.I.E.L.D.-Edition Acura MDX and TL models that were used in the film to escort the actors on Hollywood Blvd.
In addition to Downey’s impressive arrival, Marvel’s The Avengers stars Chris Evans (Captain America), Mark Ruffalo (The Hulk), Chris Hemsworth (Thor) and Jeremy Renner (Hawkeye) also arrived in a fleet of Acura vehicles.
“Acura is excited to continue our presence as the official vehicle of S.H.I.E.L.D. in Marvel films (Captain America: The First Avenger, THOR, and The Avengers),” said Mike Accavitti, Vice President of National Marketing Operations. S.H.I.E.L.D. agents and Marvel’s The Avengers’ characters including Hawkeye and Black Widow can be seen driving militarized Acura vehicles throughout the highly anticipated film, including the MDX, ZDX and TL models, along with a cameo from the entirely new 2013 RDX.
Fans can further immerse themselves in the world of S.H.I.E.L.D. and Marvel’s The Avengers by visiting http://www.SHIELDops.com and testing Avengers-inspired technology mounted to S.H.I.E.L.D.-Edition Acura vehicles. Fans can earn the chance to win movie passes and S.H.I.E.L.D. gear. The grand prize is an all-expense-paid Tony Stark-inspired trip to New York City.
Marvel’s The Avengers opens in theaters nationwide Friday, May 4, 2012.