Official release from acuranews.com:
Stylish Honda Accord and Civic Lead Honda September Sales; Acura’s Newest Products Continue to Advance Brand Growth
September sales help Honda maintain a 8.7-percent year-to-date sales climb; Civic sales up 6.7 percent
10/01/2013 – TORRANCE, Calif.
American Honda today reported September 2013 U.S. sales of 105,563 units, a decrease of 9.9 percent compared with September 2012 (a decrease of 2.1 percent based on the Daily Selling Rate (DSR*)), while year-to-date sales remain up 7.9 percent over 2012. Reflecting Honda’s consistent focus on retail sales, the Honda brand posted September 2013 sales of 93,915 units, a decrease of 8.7 percent compared with September 2012 (a decrease of 0.7 percent based on the DSR). Acura U.S. September sales of 11,648 units decreased 18.9 percent compared with September 2012 (a decrease of 11.9 percent based on the DSR).
• Acura light truck sales including the all-new 2014 MDX and 2014 RDX are up 16.2 percent year to date compared to this point in 2012
• RDX sets 17th successive monthly record, with sales of 3,022 units
• MDX remained the top selling Acura model in September, with sales of 4,539 units
“With the all-new 2014 MDX luxury SUV hitting the sweet spot for upscale family shoppers, Acura is well positioned heading into the fall selling season,” said Jeff Conrad, vice president of Acura sales.
*The daily selling rate (DSR) is calculated with 23 days for September 2013 and 25 days for September 2012. Year-to-date, the DSR is calculated with 229 days for 2013 and 230 days for 2012. All other percentages in release are unadjusted; see table for adjusted DSR figures.
1Based on 2014 EPA mileage ratings. Use for comparison purposes only. Actual fuel mileage will vary depending on driving conditions, how the vehicle is driven and maintained, lithium-ion battery age/condition, and other factors.
|American Acura Vehicle Sales For September 2013|
|2013||2012||% Chg.||2013||2012||% Chg.|
|Acura Division Total||11,648||14,366||-11.9%||120,830||115,773||4.8%|
|Memo: TSX Wagon||141||308||-50.2%||1,632||3,044||-46.2%|
|Memo: ILX Hybrid||108||140||-16.1%||1,236||535||132.0%|
|* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate|