Acura USA February 2014 Sales Results

Posted by  on  March 3rd, 2014 No comments

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Official release from Acura Media Newsroom:

Acura Gains Drive American Honda Sales Results in February 2014

03/03/2014 – TORRANCE, Calif.

  • Accord, Civic, CR-V and Odyssey continue sales momentum
  • Acura light trucks rise 29.8 percent to set fifth consecutive monthly sales record

American Honda Motor Co., Inc. today reported February 2014 Honda and Acura vehicle sales of 100,405 units. Acura light trucks bucked the February trend, gaining 29.8 percent for the month on sales of 7,482 units. The Honda Division recorded sales of 88,860.

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Acura light truck sales topped even last year’s torrid pace with a fifth straight monthly record, rising 29.8 percent.

  • Acura Division sales bucked market trends with an increase of 1.6 percent overall on sales of 11,545 units
  • MDX sales continue to soar with a 54.9 percent increase on sales of 4,563 units last month
  • RDX posted its 22nd consecutive monthly sales record with sales up 4.2 percent with 2,911 units sold

“Offering the comfort, connectivity and performance every luxury customer wants at a price no other luxury brand can match is clearly a winning formula for Acura light trucks,” said Jeff Conrad, vice president and general manager of Acura Sales. “With Acura trucks setting records month after month, we are creating great momentum for the introductions this year of the RLX Sport Hybrid and all-new TLX luxury performance sedan.”

American Acura Vehicle Sales For February 2014
Month-to-Date Year-to-Date
February February DSR** February February DSR**
2014 2013 % Chg. 2014 2013 % Chg.
Acura Division Total 11,545 11,364 1.6% 22,368 20,853 7.3%
TL 1,480 2,216 -33.2% 2,848 3,713 -23.3%
TSX 911 1,358 -32.9% 1,804 2,684 -32.8%
Memo:  TSX Wagon 103 214 -51.9% 200 410 -51.2%
ILX 1,301 1,997 -34.9% 2,458 3,555 -30.9%
Memo:  ILX Hybrid 42 154 -72.7% 69 238 -71.0%
RLX 371 16 2212.6% 791 16 4818.9%
Memo:  RLX Hybrid 0 0 0.0% 0 0 0.0%
MDX 4,563 2,946 54.9% 8,804 5,521 59.5%
ZDX 8 25 -68.0% 22 56 -60.7%
RDX 2,911 2,795 4.2% 5,641 5,284 6.8%
Selling Days 24 24 49 49
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

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