Official release from Acura Media Newsroom:
American Honda Reports January 2016 Car and Truck Sales; New Civic Leads Honda Division to January Record
Feb 2, 2016 – TORRANCE, Calif.
- Honda division sets new January benchmark on sales of 90,247 vehicles
- All-new 2016 Honda Civic, the 2016 North American Car of the Year, defies winter weather and competition to net huge sales gain of 54.9 percent and a new January record
- Acura ILX bucks market trends and unusual month to gain 24.3 percent
American Honda Motor Co., Inc. today reported January sales of 100,497 Honda and Acura vehicles, a decrease of 1.7 percent in an unusual month as the industry endured winter weather on both coasts along with two fewer selling days and one less weekend than January 2015. Honda Division set a new January record with 90,247 units sold; Honda car sales reached 50,812 while truck sales totaled 39,435 for the month. Acura sales totaled 10,250 with sedan sales of 3,570 and trucks reaching 6,680 units in January.
Acura
With a thick blanket of winter snow covering one of the Acura brand’s strongest markets in the Northeastern U.S., Acura sales dimmed slightly in January, but the performance of gateway model ILX defied the challenges.
- Acura’s gateway luxury sedan, ILX gained a substantial 24.3 percent on sales of 1,233 in January
“The blowing snow obscured the fact that Acura’s momentum continued in January, with both sedan and truck sales essentially on track,” said Jon Ikeda, vice president and general manager of the Acura division. “2016 will be an exciting year for Acura with the 2017 NSX on the way to help celebrate the 30th anniversary of the Acura brand.”
| American Acura Vehicle Sales for January 2016 | ||||||
| Month-to-Date | Year-to-Date | |||||
| January | January | DSR** | January | January | DSR** | |
| 2016 | 2015 | % Chg. | 2016 | 2015 | % Chg. | |
| Acura Division Total | 10,250 | 11,982 | -7.3% | 10,250 | 11,982 | -7.3% |
| ILX | 1,233 | 992 | 34.7% | 1,233 | 992 | 34.7% |
| RLX/RL | 98 | 176 | -39.7% | 98 | 176 | -39.7% |
| TL | 0 | 18 | -100.0% | 0 | 18 | -100.0 |
| TLX | 2,239 | 2,892 | -16.1% | 2,239 | 2,892 | -16.1% |
| TSX | 0 | 6 | -100.0% | 0 | 6 | -100.0 |
| MDX | 3,576 | 4,381 | -11.6% | 3,576 | 4,381 | -11.6% |
| RDX | 3,104 | 3,517 | -4.4% | 3,104 | 3,517 | -4.4% |
| ZDX | 0 | 0 | 0.0% | 0 | 0 | 0.0% |
| *** ILX Hybrid | 0 | 3 | -100.0% | 0 | 3 | -100.0% |
| *** RLX Hybrid | 18 | 14 | 39.3% | 18 | 14 | 39.3% |
| *** TSX Wagon | 0 | 0 | 0.0% | 0 | 0 | 0.0% |
| Selling Days | 24 | 26 | 24 | 26 | ||
| * Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate *** Memo line items are included in the respective model total |
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[Source: Acura]