Acura USA August 2016 Sales Report

Official release from Acura Media Newsroom:

Trucks and Compacts Star as American Honda Reports August Sales

Sep 1, 2016 – TORRANCE, Calif.

  • American Honda and Honda Division trucks have best August sales ever
  • Honda CR-V sets 2nd consecutive all-time sales record
  • Honda core models—Civic, Accord and CR-V—each top more than 30,000 sales
  • Honda’s smallest vehicles—Fit and HR-V—post largest gains for the brand
  • Refreshed Acura MDX posts 8.1 percent gain to push Acura trucks up 2.5 percent in August

American Honda Motor Co., Inc. today reported strong August sales of 149,571 Honda and Acura vehicles, a 3.8 percent decrease over August 2015 due in part to one fewer weekends than last year. American Honda trucks set a new August record, rising 4.3 percent on sales of 76,140. Honda Division sales totaled 135,325 units, with Honda trucks also setting an August record, gaining 4.5 percent on sales of 66,802. Acura Division sales were down 7 percent on sales of 14,246 units, also feeling the effects of the lost weekend. However, Acura trucks were up 2.5 percent on sales of 9,338 as new models continued to fill the pipeline.

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With inventories building for the new 2017 MDX, sales continue to rise as more customers experience the bold new exterior styling and expanded complement of premium features and technologies. Adding a solid result from RDX, Acura truck sales were up 2.5 percent in August, with sedan sales held back in part due to one less weekend compared to August 2015.

  • MDX sales increased 8.1 percent in August on sales of 5,131 units
  • Acura trucks were up 2.5 percent overall for the month, with 9,338 vehicles sold
  • The new NSX posted 22 sales in August as production continues to ramp up in Acura’s new NSX global production facility

“It’s great to see Acura’s Precision Crafted Performance DNA resonate with customers, as the new MDX gives luxury buyers their first taste of our new performance design direction,” said Jon Ikeda, vice president and general manager of the Acura division. “Together with the launch of the amazing new NSX, a resurgent Acura Motorsports program and growing intentions from younger buyers, we continue to build strong momentum for the Acura brand.”

American Acura Vehicle Sales for August 2016
Month-to-Date Year-to-Date
August August DSR** August August DSR**
2016 2015 % Chg. 2016 2015 % Chg.
Acura Division Total 14,246 15,313 -7.0% 106,914 117,315 -8.9%
ILX 1,172 1,660 -29.4% 10,831 11,744 -7.8%
NSX 22 0 0.0% 45 0 0.0%
RLX/RL 118 187 -36.9% 951 1,600 -40.6%
TL 0 1 -100.0% 0 85 -100.0%
TLX 3,595 4,353 -17.4% 25,632 30,055 -14.7%
TSX 1 1 0.0% 4 31 -87.1%
MDX 5,131 4,747 8.1% 34,648 39,144 -11.5%
RDX 4,207 4,364 -3.6% 34,803 34,654 0.4%
ZDX 0 0 0.0% 0 2 -100.0%
*** ILX Hybrid 0 1 -100.0% 1 20 -95.0%
*** RLX Hybrid 19 34 -44.1% 134 181 -26.0%
*** TSX Wagon 0 0 0.0% 0 2 -100.0%
Selling Days 26 26 204 204
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate
*** Memo line items are included in the respective model total

[Source: Acura]

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