Official release from Acura Media Newsroom:
American Honda Nets New March Sales Records
Apr 3, 2017 – TORRANCE, Calif.
- American Honda trucks have best-ever March sales. rising 8.4 percent
- Honda Division trucks also set new March record with a 12.6 percent gain
- Honda CR-V sails past previous March best with a 23 percent increase
- Honda HR-V continues record pace, gaining 19.6 percent for the month
- Acura MDX sales rise 1.3 percent in March ahead of new Sport Hybrid model launch
American Honda Motor Co., Inc. today reported total March sales of 137,227 Honda and Acura vehicles, a decrease of 0.7 percent over March 2016. Honda Division was up 1.8 percent on sales of 125,531 units while Honda trucks set a new March record, gaining 12.6 percent on sales of 61,975. Acura Division sales were down 21.2 percent in March, on sales of 11,696 vehicles.
Acura
Strong sales of Acura trucks in March continued to set the pace for the Acura brand, even as the company prepared to launch the MDX Sport Hybrid—the third and newest installment of the brand’s high-performance Sport Hybrid technology—along with the Acura NSX supercar and RLX Sport Hybrid model. The new MDX is the latest salvo in the evolving Acura lineup prioritizing performance through both powertrain and design. And on April 11, a refreshed and significantly enhanced 2018 TLX will be revealed in New York, bringing the Acura Precision Concept-inspired design language to the sedan lineup.
- MDX sales totaled 4,141 units in March, up 1.3 percent over 2016
“With the Acura MDX already posting strong sales in the luxury SUV segment, the new MDX Sport Hybrid adds a new performance dimension to provide greater market visibility of our performance hybrid technology and greater purchase consideration for Acura products,” said Jon Ikeda, vice president & general manager of the Acura division.
| American Acura Vehicle Sales for March 2017 | ||||||
| Month-to-Date | Year-to-Date | |||||
| March | March | DSR** | March | March | DSR** | |
| 2017 | 2016 | % Chg. | 2017 | 2016 | % Chg. | |
| Acura Division Total | 11,696 | 14,852 | -21.2% | 31,762 | 37,875 | -16.1% |
| ILX | 824 | 1,554 | -47.0% | 2,256 | 4,287 | -47.4% |
| NSX | 37 | 0 | 0.0% | 133 | 0 | 0.0% |
| RLX | 110 | 130 | -15.4% | 293 | 331 | -11.5% |
| TLX | 2,815 | 3,768 | -25.3% | 7,124 | 9,087 | -21.6% |
| MDX | 4,141 | 4,088 | 1.3% | 10,956 | 11,956 | -8.4% |
| RDX | 3,769 | 5,310 | -29.0% | 11,000 | 12,212 | -9.9% |
| *** Memo: RLX Hybrid | 30 | 19 | 57.9% | 68 | 49 | 38.8% |
| Selling Days | 27 | 27 | 75 | 75 | ||
| * Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate *** Memo line items are included in the respective model total |
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[Source: Acura]