Acura USA September 2018 Sales Report

Truck Sales Soar in September with Multiple Records for American Honda

Oct 2, 2018

  • American Honda light trucks set new September record, gaining 6.3%
  • Honda brand trucks have best-ever September, with Pilot posting record September, up 50%
  • Honda electrified vehicle sales set new monthly record, topping 5,000 units for third consecutive month
  • Acura sales rise 4.4%, fueled by record September truck sales
  • RDX sets fourth straight monthly sales record with massive 54% gain; MDX sales top 4,600 units

Sales Highlights

The new RDX continued to break sales records and combined with strong MDX sales to set a new September record for Acura trucks.

  • RDX set its 4th straight monthly sales mark since launching in June. Sales totaled 5,699 for the month, a gain of 54.3%.
  • Acura’s flagship luxury SUV, the MDX, turned in another strong performance with sales of 4,643 units in September.
  • The refreshed and re-energized 2019 ILX goes on sale later this month.

Model Notes

  • The refreshed 2019 ILX completes the first phase of the Acura brand design transformation with all core models sporting the signature Diamond Pentagon Grille and an A-Spec model.
  • Acura’s revolutionary True Touchpad™ Interface is a hit with RDX customers and won praise from the editors at Ward’s, who said it’s “everything you could want in a user experience.”
American Acura Vehicle Sales for September 2018
Month-to-Date Year-to-Date
September September DSR** September September DSR**
2018 2017 % Chg. 2018 2017 % Chg.
Acura Division Total 13,511 12,946 8.5% 114,483 114,126 0.3%
ILX 930 1,222 -20.9% 8,242 9,073 -9.2%
NSX 11 26 -56.0% 122 355 -65.6%
RLX 164 94 81.4% 1,417 823 72.2%
TLX 2,064 2,543 -15.6% 22,917 26,513 -13.6%
MDX 4,643 5,368 -10.0% 37,187 38,182 -2.6%
RDX 5,699 3,693 60.5% 44,598 39,180 13.8%
Selling Days 25 26 230 230
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate

[Source: Acura]

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