Acura USA December 2018 Sales Report

Trucks Drive New Records and Acura Turns a Corner as American Honda Posts December Sales Increase

  • Acura brand sales rise 2.8% in 2018, punctuated by best-ever monthly and annual truck sales
  • Acura RDX has best-ever annual and December sales, its second-best month in history
  • Honda brand posts best-ever annual and December truck sales with overall December increase as Honda CR-V sets all-time monthly record, topping 42,000 sales
  • Accord sales jump 29.4% as passenger car sales remain strong; electrified vehicles set new annual record

Sales Highlights

Acura was one of the few luxury brands to increase sales (+2.8%) in 2018, setting records for RDX and light trucks, leading to new market share and the brand’s first annual gain since 2014.

  • Acura trucks set a new monthly sales record, gaining 17.5% on 12,786 units
  • RDX gained 42.2% to set a new December mark on sales of 6,838 units, the model’s 7th consecutive monthly record and second best month in history.
  • MDX had December sales of 5,948 units, helping the model to its 7th straight year of 50,000+ annual sales.
  • ILX and RLX sedans gained in December, with ILX up 10.7% and RLX gaining 16.1% (its best month in 2018).

Model Notes

  • Heading into December, RDX was the #1 retail-selling model in segment in 2018, the #2 top-selling luxury SUV and the #3 top-selling model in all of luxury.
  • ILX picked up more than 2 points of share in segment in 2018, while TLX outsold the BMW 3-Series, Audi A4 and key models from Lexus and Volvo.
American Acura Vehicle Sales for December 2018
Month-to-Date Year-to-Date
December December DSR** December December DSR**
2018 2017 % Chg. 2018 2017 % Chg.
Acura Division Total 16,774 15,062 11.4% 158,934 154,602 2.5%
ILX 924 835 10.7% 11,273 11,757 -4.4%
NSX 17 56 -69.6% 170 581 -70.8%
RLX 216 186 16.1% 1,931 1,237 55.6%
TLX 2,831 3,101 -8.7% 30,468 34,846 -12.8%
MDX 5,948 6,076 -2.1% 51,512 54,886 -6.5%
RDX 6,838 4,808 42.2% 63,580 51,295 23.5%
Selling Days 26 26 307 306
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate

[Source: Acura]

Leave a Reply

Your email address will not be published. Required fields are marked *