Acura USA January 2019 Sales Report

American Honda Reports Sales Increases for Both Honda and Acura Brands Despite Winter Chill

Feb 1, 2019

  • American Honda posts 1.5% sales increase despite late January “polar vortex.” Trucks set new Jan. record
  • Honda brand gains 0.8% as CR-V gains nearly 20% and Accord continues to set pace in midsize segment
  • Honda trucks set new January sales record, rising 2.4%
  • Acura brand starts 2019 with strong 9.6% January climb, with trucks gaining 18%
  • Acura RDX jumps 41% to set another new monthly sales record

Sales Highlights

Acura brand sales withstood the polar vortex in late January to post a 9.6% gain for the month, with RDX leading the brand with a 41% increase.

  • RDX continued its record sales march unabated, setting a new January benchmark with 4,172 vehicles sold for a gain of 40.9%.  It was the 8th straight record sales month for RDX.
  • Acura light trucks just missed an all-time January record on sales of more than 7,100 units.
  • ILX sales were up 22.7%, just ahead of the start of the marketing campaign for Acura’s redesigned gateway model, refreshed for 2019.

Model Notes

  • Acura was the only top-5 luxury brand with positive retail gains in 2018 and carries this momentum into 2019 thanks to a strong month from RDX and ILX.
  • The Acura brand was born in the U.S. and with 5 out of Acura’s 6 models built in Ohio, about 99% of all Acura sales are made in America.
American Acura Vehicle Sales for January 2019
Month-to-Date Year-to-Date
January Jauary DSR** January January DSR**
2019 2018 % Chg. 2019 2018 % Chg.
Acura Division Total 9,764 8,908 9.6% 9,764 8,908 9.6%
ILX 805 656 22.7% 805 656 22.7%
NSX 31 34 -8.8% 31 34 -8.8%
RLX 119 134 -11.2% 119 134 -11.2%
TLX 1,669 2,155 -22.6% 1,669 2,155 -22.6%
MDX 2,968 2,968 0.0% 2,968 2,968 0.0%
RDX 4,172 2,961 40.9% 4,172 2,961 40.9%
Selling Days 25 25 25 25
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate

[Source: Acura]

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