American Honda Reports Sales Increases for Both Honda and Acura Brands Despite Winter Chill
Feb 1, 2019
- American Honda posts 1.5% sales increase despite late January “polar vortex.” Trucks set new Jan. record
- Honda brand gains 0.8% as CR-V gains nearly 20% and Accord continues to set pace in midsize segment
- Honda trucks set new January sales record, rising 2.4%
- Acura brand starts 2019 with strong 9.6% January climb, with trucks gaining 18%
- Acura RDX jumps 41% to set another new monthly sales record
Acura brand sales withstood the polar vortex in late January to post a 9.6% gain for the month, with RDX leading the brand with a 41% increase.
- RDX continued its record sales march unabated, setting a new January benchmark with 4,172 vehicles sold for a gain of 40.9%. It was the 8th straight record sales month for RDX.
- Acura light trucks just missed an all-time January record on sales of more than 7,100 units.
- ILX sales were up 22.7%, just ahead of the start of the marketing campaign for Acura’s redesigned gateway model, refreshed for 2019.
- Acura was the only top-5 luxury brand with positive retail gains in 2018 and carries this momentum into 2019 thanks to a strong month from RDX and ILX.
- The Acura brand was born in the U.S. and with 5 out of Acura’s 6 models built in Ohio, about 99% of all Acura sales are made in America.
|American Acura Vehicle Sales for January 2019|
|2019||2018||% Chg.||2019||2018||% Chg.|
|Acura Division Total||9,764||8,908||9.6%||9,764||8,908||9.6%|
|* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate