American Honda and Honda Brand Set March Sales Records Fueled by Robust Car Sales; Acura Brand Continues Resurgence
Apr 2, 2019

• American Honda nets car, truck and overall March sales records, rising 4%, 4.5% and 4.3% respectively
• Honda cars gain 5.3% while trucks rise 2.9% resulting in March records for both, as well as Honda brand
• Honda cars sales surge with Accord gaining 5%, and Civic up 3.3% with a new March record
• Acura sales increase 6.4% in March as resurgence continues with 8.9% gain in first quarter of 2019
• Acura RDX sets yet another monthly sales record with a 32.7% increase

Sales Highlights

Acura sales continued strong momentum with its best March sales in five years, rising 6.4% as the brand completed a strong first quarter. Driving the gains were ILX, up more than 40%, and RDX, which set a new March record.

• ILX jumped 41.3% on sales of 1,289 units, while TLX sales of 3,141 marked its best month since March 2018.
• RDX sales increased 32.7% in March, on the way to setting a 10th consecutive monthly record on sales of 5,835 vehicles.
• MDX maintained a strong pace with sales of nearly 4,000 units.

Model Notes

• MDX is posting solid gains over 2018, heading toward an 8th consecutive year of 50,000 units or more — and remaining as the best-selling 3-row luxury SUV of all-time.
• TLX is outselling key competitors including the BMW 3-Series, Audi A4 and offerings from Lexus, Volvo, Alfa Romeo and Cadillac.

American Acura Vehicle Sales for March 2019
	Month-to-Date			Year-to-Date
	March	March	DSR**	March	March	DSR**
	2019	2018	% Chg.	2019	2018	% Chg.
Acura Division Total	14,408	13,537	10.4%	36,385	33,414	10.3%
ILX	1,289	912	46.6%	3,141	2,472	28.7%
NSX	26	16	68.5%	79	67	19.5%
RLX	135	178	-21.3%	381	463	-16.6%
TLX	3,141	4,014	-18.9%	7,029	8,963	-20.5%
MDX	3,982	4,019	2.7%	10,783	10,324	5.8%
RDX	5,835	4,398	37.6%	14,972	11,125	36.4%
Selling Days	27	28		76	77
* Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate

[Source: Acura]