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Video: 2016 Acura NSX Prototype Returns to the Nürburgring

Posted by   on October 24th, 2014 No comments

2016 Acura NSX Prototype Nürburgring

It seems the 2016 Acura/Honda NSX Prototype has returned to the Green Hell for more testing in a video posted today. The vehicle’s plate numbers and a few other minor differences suggest this is indeed separate footage from the batch that was previously posted in July.

Recent reports state that the second generation Acura NSX is on track for a 2015 launch in North America.

Watch the 1:29-minute video below.

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2016 Acura ILX to Debut at the 2014 Los Angeles Auto Show

Posted by   on October 20th, 2014 No comments

2016 Acura ILX

Official release from Acura Media Newsroom:

Catch the Debut of the 2016 Acura ILX at the 2014 Los Angeles Auto Show

10/20/2014 – TORRANCE, Calif.

Big Changes in Store for Acura’s Sport Sedan

Acura is preparing to unveil a substantially new 2016 ILX at the L.A. Auto Show next month as the brand aims to raise the stakes again in the entry-premium sedan segment. Already bringing in more buyers under the age of 35 to the segment than any other entry-premium model, the new 2016 ILX stands to solidify and broaden its appeal with a comprehensive update that includes a potent new powertrain, more forceful, sporty exterior styling, and substantially upgraded interior design.

Much like its hot new stable mate—the brand new TLX—the 2016 ILX will bring a sharper performance focus while delivering a greater set of high-value comfort, convenience and safety features that consumers desire in the increasingly competitive entry-luxury field.

Catch the unveiling of the ILX on Thursday, November 20, 2014 at 9:30 a.m. in the Acura booth at the Los Angeles Auto Show.

[Source: Acura]

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Rumor: Acura Considering New All-wheel Drive Strategy

Posted by   on October 13th, 2014 No comments

Acura RLX Sport Hybrid SH-AWD

Speaking with Honda Executive Koichi Fukuo in Japan, Automotive News has reported Acura is considering a new long-term plan, one that could see all-wheel drive as a standard feature on all future models.

Fukuo specifically mentions the success of Subaru, which offers AWD standard on all its models except the BRZ Coupe. “Looking at Subaru, I felt that we have to have a strong, clear direction as a brand… What’s important is to have the technology, styling and performance to evolve all together. Otherwise, I don’t think we can increase the number of loyal customers, so-called Acurists.” Fukuo told Automotive News.

Automotive News says the AWD plan is one of many ideas to “rethink the brand” and that nothing has been finalized. While a transition to an all-AWD Acura lineup could take a few years, the idea of having an AWD option for every model isn’t far away. Currently the only Acura model without AWD as an option is the ILX.

Read the full article at autonews.com – Acura takes page from Subaru.

[Source: Automotive News]

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Enter to Win an Acura Thrill Kit

Posted by   on October 9th, 2014 No comments

It’s That Kind of Thrill

Attention thrill seekers, Acura wants you to win a specialized prize package tailored to your kind of thrill. Acura collaborated with ten editors and web personalities to create ten different Thrill Kit experiences, each one brings the thrill of the TLX to life in a unique way.

Phantom 2 VisionOf the 10 Thrill Kits up for grabs, my personal pick would be the Ruben Hughes Thrill Kit which includes a DJI Phantom 2 Vision+ Quadcopter, Google Glass Explorer Edition glasses, a Leica D-LUX 6 Digital Camera and a Lexdray Boulder Pack backpack.

With a Phantom 2 Vision Quadcopter aerial drone I could literally take my Acura photography to a higher level – from the skies!

Check out all ten Thrill Kits and enter for a chance to win at acura.com - The Acura TLX “It’s That Kind of Thrill” Sweepstakes.

No purchase necessary. Open to legal residents of 50 U.S. & DC. Ends 11/2/14. Subject to official rules: acura.us/TLXThrillKitsRules

[Source: Acura]

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Acura USA September 2014 Sales Results

Posted by   on October 1st, 2014 No comments

Acura Advance

Official release from Acura Media Newsroom:

New Acura and Honda Products Fuel Surge in September Automobile Sales

10/01/2014 – TORRANCE, Calif.

  • Hot new Acura TLX powers an 18.8 percent division increase with 3,884 September sales
  • Acura RDX posted its best-ever September with sales of 3,230, rising 6.9 percent for the month and helping Acura trucks to its best September on record
  • New Honda Fit achieves best September ever on sales of 6,628 units, up 66.5 percent
  • Honda CR-V also sets new September record, rising 10.6 percent on sales of 23,722

American Honda Motor Co., Inc. today reported September 2014 Honda and Acura vehicle sales of 118,223 units, an increase of 12.0 percent versus September of last year. The Honda division had its best September since 2007 with sales of 104,391 vehicles, while Acura posted sales of 13,832 units in the same period. Acura trucks posted its best-ever September, rising 6.8 percent vs. 2013. Year-to-date total American Honda sales reached 1,160,605 vehicles.

Acura

Less than two months on the market and without full supply of the three-model lineup at dealerships, the all-new 2015 Acura TLX luxury performance sedan sparked an 18.8 percent sales surge for the luxury brand, boosting division sales to 13,832 for September over the same month in 2013. TLX sales were second only to the Acura MDX within the entire division, followed by another record performance by the RDX, with the luxury SUVs pushing Acura truck sales to a new September record.

  • The hot-selling new TLX posted sales of 3,884 in September to become Acura’s best-selling sedan and second best-selling vehicle, already approaching segment leaders in only its first full month on the market.
  • ILX sales were also up in September, adding 7.4 percent with sales of 1,464 units.
  • Acura truck sales set a new September record, rising 6.8 percent on sales of 8,097 vehicles.
  • Acura’s RDX rose 6.9 percent to post its best-ever September for the brand on sales of 3,230 units.
  • MDX sales increased 7.2 percent with 4,864 units sold in September, continuing to solidify its place as the best-selling three-row luxury SUV in America.

“With the MDX and RDX as the best one-two punch in the luxury SUV segment, the TLX is proving to be the knockout punch we’ve been looking for in the luxury sedan arena,” said Mike Accavitti, Acura division senior vice president and general manager. “The TLX is attracting so much attention online and showroom traffic at our dealers that we don’t yet know the car’s true potential.”

American Acura Vehicle Sales for September 2014
Month-to-Date Year-to-Date
September September DSR** September September DSR**
2014 2013 % Chg. 2014 2013 % Chg.
Acura Division Total 13,832 11,648 13.8% 119,750 120,830 -0.9%
TL 142 1,102 -87.7% 10,357 19,762 -47.6%
TLX 3,884 0 0.0% 6,170 0 0.0%
TSX 58 1,294 -95.7 6,202 14,183 -56.3%
Memo: TSX Wagon 6 141 -95.9% 630 1,632 -61.4%
ILX 1,464 1,363 2.9% 12,854 15,270 -15.8%
Memo: ILX Hybrid 15 108 -86.7% 345 1,236 -72.1%
RLX 187 311 -42.4% 2,695 2,950 -8.6%
Memo: RLX Hybrid 31 0 0.0% 31 0 0.0%
MDX 4,834 4,539 2.7% 48,308 34,803 38.8%
ZDX 3 17 -83.1% 69 323 -78.6%
RDX 3,230 3,022 2.4% 33,095 33,539 -1.3%
Selling Days 24 23 229 229
* Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate ***Memo line items are included in the respective model total

[Source: Acura]

Filed under: Acura News, Acura Official Releases, Acura Sales
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Acura Releases RLX Sport Hybrid SH-AWD

Posted by   on September 26th, 2014 No comments

Acura RLX Sport Hybrid SH-AWD

Official release from Acura Media Newsroom:

Acura Releases RLX Sport Hybrid SH-AWD – the Most Powerful and Technologically Advanced Acura Sedan Ever Created

Acura’s three-motor Sport Hybrid system with Super Handling All-Wheel Drive and paired with a 7-speed Dual Clutch Transmission delivers a refined yet exhilarating driving experience unique among luxury sedans

09/26/2014 – TORRANCE, Calif.

Acura has unleashed its most advanced vehicle to date with the 377 horsepower1 RLX Sport Hybrid SH-AWD now on sale. This all-new Acura flagship sedan brings to market a unique blend of exhilarating all-weather, any-road dynamic performance, V8-class acceleration and 4-cylinder fuel efficiency in a luxury performance sedan, the first vehicle of its kind with electrically powered torque vectoring all-wheel drive.

“The RLX Sport Hybrid is the most technologically advanced vehicle in Acura history and we are excited it is now in the hands of our dealers who have been eagerly awaiting its release.” said Michael Accavitti, senior vice president and general manager, Acura division. “We know customers will appreciate the technological sophistication the RLX Sport Hybrid offers and the effort it took to perfect this cutting edge system.”

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Acura USA August 2014 Sales Results

Posted by   on September 3rd, 2014 No comments

Acura Advance

Official release from Acura Media Newsroom:

All-time Record Sales for Honda Accord Leads American Honda to Near-Record August

09/03/2014 – TORRANCE, Calif.

  • Honda Accord sets all-time monthly record with 51,075 units sold – up 32.5% in August
  • Honda Division sales reach 151,551, just 263 units shy of second-best month in history
  • New Acura TLX drives heavy dealer traffic in its first weeks on the market
  • Acura ILX has best-ever August sales, rising 5.7% for the month

American Honda Motor Co., Inc. today reported August 2014 Honda and Acura vehicle sales of 167,038 units, an increase of 0.4 percent versus August of last year. The Honda division posted the third highest monthly sales result its 44-year history, on sales of 151,551 vehicles in August while Acura posted sales of 15,487 units in the same period. Year-to-date American Honda sales reached 1,042,382 units.

Acura

With the new Acura TLX arriving at dealers across the country last month, enthusiastic customers gave Acura dealers much to cheer about in August, as the new luxury performance sedan sold nearly as fast as dealers could unload them from transport trucks. While TLX supplies continue to ramp up, the best-selling MDX continued to set a near-record pace, and ILX enjoyed its best August on record.

  • TLX went on-sale mid-August and is driving heavy dealer traffic to dealerships nationwide. The great majority of these early units were 3.5-liter V6 models as the 2.4-liter four cylinder began arriving later in the month and V6 SH-AWD models just starting to ship.
  • With supplies improving, the Acura ILX posted its best ever August result on sales of 1,798 units, an increase of 5.7 percent.

“With TLX less than a month on the market, our dealers are reporting incredible showroom traffic with customers trying to buy a TLX before we can get it on the dealer lot,” said Mike Accavitti, Acura division senior vice president and general manager. “Customer interest is the strongest we’ve seen on a new model launch, and we’re just now starting to deliver the highly-rated TLX four-cylinder and V6 SH-AWD models.”

American Acura Vehicle Sales for August 2014
Month-to-Date Year-to-Date
August August DSR** August August DSR**
2014 2013 % Chg. 2014 2013 % Chg.
Acura Division Total 15,487 17,051 -5.8% 105,918 109,182 -2.5%
TL 463 2,227 -78.4% 10,215 18,660 -45.0%
TLX 2,286 0 0 2,286 0 0
TSX 240 1,755 -85.8% 6,144 12,889 -52.1%
Memo: TSX Wagon 25 169 -84.7% 624 1,491 -57.9%
ILX 1,798 1,701 9.6% 11,390 13,907 -17.7%
Memo: ILX Hybrid 24 125 -80.1% 330 1,128 -70.6%
RLX 216 459 -51.2% 2,508 2,639 -4.5%
MDX 6,497 6,499 3.7% 43,444 30,264 44.3%
ZDX 3 29 -89.3% 66 306 -78.3%
RDX 3,984 4,381 -5.7% 29,865 30,517 -1.7%
Selling Days 27 28 205 206
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

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Acura Launches All-New 2015 TLX Marketing Campaign

Posted by   on August 11th, 2014 1 comment

2015 Acura TLX

Official release from Acura Media Newsroom:

Acura Launches All-New 2015 TLX Performance Luxury Sedan with Biggest Marketing Campaign in Brand History

08/11/2014

  • Acura TLX delivers “It’s that kind of thrill” in 360-degree campaign  
  • “My Way” anthem spot captures passion of U.S. team of engineers and designers who developed the TLX
  • Bite-sized and clever creative deployed across multiple platforms for sustained launch effort through fall

Acura is launching the all-new 2015 TLX performance luxury sedan with the biggest marketing campaign in the brand’s history. The TLX, which combines sports-sedan dynamic proportion, premium luxury refinement and super-handling performance, is the star of a 360-degree marketing campaign under the theme “It’s that kind of thrill.”

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