Acura Naming Conventions

It’s all in a name! In the same year that my Legend surpassed the 500,000 mile mark, the Acura brand surpassed a milestone of its own – that of celebrating 25 years as one of the world’s premier automakers. As the company launches into its next 25 years, a new image is about to unfold – and it will begin with a new naming convention that promises to better define the Acura family of cars.

I had the privilege recently of meeting with Vicki Poponi, Assistant Vice President of Product Planning at American Honda Motor Company, Inc. I’d first met Vicki in Detroit at the North American Int’l Auto Show (NAIAS) back in January and was grateful for her to take a few minutes to answer some of my own questions about the exciting momentum at Acura and the new direction that the company is going.

There were three key things that stood out to me during my conversation with Vicki about Acura’s naming conventions and the meaning behind them.

1) If you look at the word “LUXURY,” the X is at the centre. Acura is, first and foremost, a luxury brand of automobile. Even the ILX as an entry level premium vehicle still brings with it the amenities that we’ve come to expect from Acura. In the next generation of Acura vehicles, “X” will be a common thread in the name of each model. Those who tuned into the recent New York Auto Show watched the RLX reveal – the flagship model now bringing with it that symbol of luxury within its name.

2) A recognizable naming pattern will improve model identification and awareness. Acura’s sedans will all share an “LX” suffix, while the truck lineup will have “DX,” and the NSX rounds out the family as the sporty long awaited supercar that we’re all excited for. In this way, Vicki said, each type of vehicle that Acura offers will share a unified naming convention that brings a sense of belonging. In a world full of acronyms, I agree that this consistent direction will help simplify the “alphabet soup” that we’ve become so accustomed to among luxury car manufacturers and their model names.

3) What about the ILX specifically? Was there any reason this name was chosen for the all-new 2013 entry level premium offering from Acura? YES. Selecting the perfect name for a car is a far more involved process than one would think and it can take months or even years to finalize. The meaning behind “I-L-X” starts with the letter “I”. This car truly is designed with the driver in mind, complete with features that buyers in my demographic are asking for: Smart features! A car as intelligent as its driver. Let’s not forget individualistic and independent. Clearly the “I” was the right choice as the prefix for this sedan.

So, even though the ILX is “Incredible Looking” and “Impressively Luxurious,” the truth is that the I means it’s a car for the individual, the L ties it to Acura’s already great lineup of sedans, and the X rounds out the name as the ultimate center of luXury. The ILX truly lives up to its name. Huge thanks to Vicki for sharing her insight into this unsolved mystery!

For more insight on the all-new ILX, follow my blog, the ILX Experience on Acura’s Facebook page.

[Source: Tyson Hugie's ILX Experience]

Official release from www.acuranews.com:

American Honda Reports April Auto Sales: CR-V Sets April Record, Accord Sees 41-Percent Gain, All-New 2013 Acura RDX Fast Out of the Gate
Honda division sales up 9.2 percent, Acura sales up 18 percent

05/01/2012 – TORRANCE, Calif.

American Honda today reported April 2012 U.S. sales of 122,012 units, an increase of 10 percent based on the daily selling rate*. The Honda division posted April 2012 sales of 109,837, an increase of 9.2 percent compared to April 2011. Acura’s U.S. April sales of 12,175 were up 18 percent compared to April 2011.

- 2013 Acura RDX is fast out of the gate, with sales of the all-new SUV up more than 65 percent compared to same period last year.

- All core Acura models (TL, TSX, RDX and MDX) post double-digit increases compared to 2011, while MDX remains Acura’s best selling model.

- The all-new ILX compact luxury sedan goes on sale May 22.

“We’re delighted to see customers embrace the right-sized 2013 Acura RDX,” said Jeff Conrad, vice president of Acura sales. “It’s great to see so many new owners recognizing the remarkable combination of class-leading fuel economy, performance and luxury in our new SUV.”

*The daily selling rate (DSR) is calculated with 24 days for April 2012 and 27 days for April 2011. Year-to-date, the DSR is calculated with 101 days for 2012 and 102 days for 2011. All percentages reflect DSR.

[Source: Acura]

Acura NSX Concept Beijing Motor Show Debut

It should be a busy stretch for Acura dealerships in North America this year with the arrival of the 2013 RDX earlier this month and the 2013 ILX on sale May 22nd. Acura looks to follow suit in China with the introduction of the same two models scheduled to go on sale this fall. The RDX and ILX will join Acura China’s currrent lineup which consists of the RL, TL, MDX and ZDX.

Acura/Honda released a few press images today for the 2012 Beijing Motor Show where the RDX, ILX and the NSX Concept will make its Chinese debut. The images of the NSX Concept are essentially the same we’ve already seen, but rendered with a new red paint color. I’ve read the NSX is indeed displayed at the show with the new paint job, but I haven’t seen any images or videos yet.

The one image of the Chinese spec RDX shows it will get the clear turn-signal treatment as well as headlamp washers which seem to be standard on the Chinese models.

Take a peek at the gallery below for a closer look.

[Source: Acura]

Jun Nishimoto, Jeff Conrad at Honda’s Greensburg Plant

Official release from hondanews.com:

04/23/2012 – GREENSBURG, Ind.

GREENSBURG, Ind. (April 23, 2012) – Honda Manufacturing of Indiana, LLC (HMIN), celebrated the start of mass production of the all-new 2013 Acura ILX today. The first ILX, built exclusively in Indiana, rolled off the assembly line at 10:30 a.m. EST and was greeted by Honda associates, community partners and elected officials, who gathered to mark its launch.

“Acura has a sparkling reputation and we are thrilled to build the gateway vehicle to this brand at our Greensburg facility,” said Jun Nishimoto, president of Honda Manufacturing of Indiana. “As the exclusive builder of the ILX, HMIN has a big responsibility. Our associates meet this challenge by working together as one team and today we are ready for our customers to share our pride in this beautiful new product.”

The new Acura ILX sedan symbolizes the gateway to the Acura lineup and comes with both gasoline and gas-electric hybrid powertrain options. HMIN produces three versions of the Acura ILX – a 150-horsepower, 4-cylinder 2.0-liter model, a 201-horsepower 2.4-liter model with 6-speed manual transmission, and the ILX Hybrid, with a 1.5-liter 4-cylinder engine. The gasoline engines for the 2,0- and 2.4-liter versions of Acura ILX come from the Anna, Ohio, engine plant of Honda of America Mfg., Inc.

The Acura ILX hybrid version is Acura’s first-ever hybrid model, the first hybrid vehicle to be made in America at a Honda plant, and the first Acura model to be produced in Indiana. The Acura ILX joins the TL sedan, ZDX crossover vehicle, and the MDX and RDX sport-utility vehicles as the fifth Acura model produced exclusively in North America. Acura finished second among all luxury brands in the J.D. Power and Associates’ 2011 Initial Quality Study.

“This all-new Acura luxury sedan is closely linked to the future of Acura,” said Jeff Conrad, vice president and general manager of Acura for American Honda. “Just as the Acura ILX is the gateway to the Acura brand, Honda Manufacturing of Indiana is a gateway to Acura customers.”

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2013 Acura ILX

Official release from www.acuranews.com:

04/20/2012 – TORRANCE, Calif.

The all-new 2013 Acura ILX will go on sale at Acura dealerships May 22, 2012, with a manufacturer’s suggested retail price (MSRP*) starting at $25,900 Acura announced today. The ILX offers remarkable value for the money with robust feature content and premium appeal.

“The 2013 Acura ILX will serve as the gateway to the Acura brand,” said Jeff Conrad, vice president of Acura sales. “At the leading edge of a new, sporty compact segment, the ILX delivers style, value, performance and connectivity to younger buyers looking to move into the luxury market.

“The all-new Acura ILX features a windswept exterior design with 5-passenger cabin, a choice of three powertrain options, including Acura’s first-ever gasoline-electric hybrid, and a well appointed interior that is smart, spacious and sporty. It will offer a number of new, premium features including a standard Keyless Access System with smart entry and pushbutton start, along with Pandora® internet radio interface and SMS text message function for smart connectivity with the world. Like all Acura models, the ILX is equipped with a rich list of standard features including a power moonroof, aluminium wheels and Bluetooth® HandsFreeLink®.

The entry-level ILX (starting at $25,900) is powered by a 2.0-liter inline 4-cylinder engine producing 150 horsepower paired with a Sequential SportShift 5-speed automatic transmission. For those seeking a more dynamic driving experience, the ILX can be equipped with a 2.4-liter engine ($29,200, includes the Premium Package) with an output of 201 horsepower featuring a close-ratio, six-speed manual transmission. The ILX Hybrid (starting at $28,900) makes use of a 1.5-liter inline engine and an Integrated Motor Assist® electric motor. Paired with a Continuously Variable Transmission (CVT), the ILX 1.5L Hybrid has an EPA estimated** city/highway/combined fuel economy rating of 39/38/38 mpg.

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Official release from www.acuranews.com:

04/19/2012 – TORRANCE, Calif.,

Acura has earned the 2012 Best Retained Value® Award for a luxury brand from Edmunds.com. The Acura MDX also captured the model award for best SUV Over $45,000. Acura was given the awards for maintaining the highest projected residual values after five years of ownership as a percentage of value when new.

“It is an honor for Acura to win this award from Edmunds.com,” said Jeff Conrad vice president of Acura sales. “Acura is committed to the philosophy of smart luxury, offering customers vehicles with robust feature content and premium appeal providing lasting value on a luxury scale.”

“With Acura beating out all other luxury brands” said Joe Spina, Director of Remarketing at Edmunds.com. “Acura’s family of vehicles continues to expand the brand’s status as one of the best values available to luxury car buyers today.”

[Source: Acura]

Best Retained Value SUV Over $45,000: 2012 Acura MDX

After an honorable mention last year, today Edmunds.com has announced Acura as the top luxury brand winner in its 2012 Best Retained Value^® Awards. In its second year, the awards aim to recognize brands and individual models that have the highest projected resale value after five years according to Edmunds’ data.

“Edmunds.com found that Honda’s average projected retained value after five years is 47.9%, while Acura’s average projected retained value is 44.6%.”

The Acura MDX took top spot in the SUV Over $45,000 segment, while the Acura TL and TSX are honorable mentions in the Sedan $30K-$40K segment.

“Honda has long had a reputation for dependable used vehicles, and that is reflected in today’s booming used car market, “ said Joe Spina, Director of Remarketing at Edmunds.com. “And with Acura beating out all other luxury brands, Honda’s family of vehicles continues to expand the company’s status as one of the best values available to car buyers today. “

This is Acura’s first time as the Luxury brand winner and Honda’s second consecutive win in the Non-Luxury division.

Visit Edmunds.com for more information or click here for the press release.

[Source: Edmunds.com]

Robert Downey Jr. at The Avengers Premiere

Official release from www.acuranews.com:

04/13/2012 – HOLLYWOOD, Calif.

Thousands watched with amazement as actor Robert Downey Jr. (“Tony Stark”) drove onto the red carpet in a custom Acura-created sports car at the Marvel’s The Avengers Hollywood premiere on Wednesday, April 11, at the El Capitan Theater. The premiere, co-sponsored by Acura, featured militarized S.H.I.E.L.D.-Edition Acura MDX and TL models that were used in the film to escort the actors on Hollywood Blvd.

In addition to Downey’s impressive arrival, Marvel’s The Avengers stars Chris Evans (Captain America), Mark Ruffalo (The Hulk), Chris Hemsworth (Thor) and Jeremy Renner (Hawkeye) also arrived in a fleet of Acura vehicles.

“Acura is excited to continue our presence as the official vehicle of S.H.I.E.L.D. in Marvel films (Captain America: The First Avenger, THOR, and The Avengers),” said Mike Accavitti, Vice President of National Marketing Operations. S.H.I.E.L.D. agents and Marvel’s The Avengers’ characters including Hawkeye and Black Widow can be seen driving militarized Acura vehicles throughout the highly anticipated film, including the MDX, ZDX and TL models, along with a cameo from the entirely new 2013 RDX.

Fans can further immerse themselves in the world of S.H.I.E.L.D. and Marvel’s The Avengers by visiting http://www.SHIELDops.com and testing Avengers-inspired technology mounted to S.H.I.E.L.D.-Edition Acura vehicles. Fans can earn the chance to win movie passes and S.H.I.E.L.D. gear. The grand prize is an all-expense-paid Tony Stark-inspired trip to New York City.

Marvel’s The Avengers opens in theaters nationwide Friday, May 4, 2012.

[Source: Acura]