Acura USA July 2015 Sales Report

Official release from Acura Media Newsroom:

Honda and Acura Trucks Combine for New American Honda Sales Record as Company Reports Robust July 2015 Sales Gains

Aug 3, 2015 – TORRANCE, Calif.

  • American Honda shattered its previous July truck sales record set in 2006, climbing 13.2 percent on sales of 70,613 units leading an overall 7.7 percent increase for the month
  • Honda CR-V has best-ever July with 31,785 units sold for an increase of 11.4 percent
  • Acura RDX jumps 29.6 percent on sales of 4,577 for another July record
  • Acura ILX also has best July with sales up 30.6 percent, joining TLX to boost Acura cars more than 100 percent for the month

American Honda Motor Co., Inc. today reported an increase of 7.7 percent in July 2015, on sales of 146,324 Honda and Acura vehicles. Honda and Acura trucks led the July sales gain, combining for a 13.2 percent increase on sales of 70,613 vehicles. Honda Division sales rose 6.5 percent overall on sales of 131,409 units, while Acura reported a gain of 19.5 percent with 14,915 vehicles sold in July.


With a nearly 20 percent overall gain, sedans continue to evolve into one of the key Acura brand success stories. The recently refreshed ILX steps up with a best-ever July, combining with a still-streaking TLX to push Acura cars up 101.7 percent for the month. The RDX showed renewed strength as it set a new July benchmark with a nearly 30 percent gain, while the MDX is working through inventory issues.

  • The redesigned ILX posted a second straight monthly record, gaining 30.6 percent on sales of 1,613 units
  • The refreshed RDX continued its gains, jumping 29.6 percent with sales of 4,577 units in July
  • Acura sedan sales totaled 5,361 in July, up 101.7 percent for the month.

“With Acura sedan sales continuing to strengthen, the Acura brand is on its strongest footing in years,” said John Mendel, executive vice president of American Honda. “With both sedans and trucks clicking with luxury buyers Acura is on pace for our best sales year in nearly a decade.”

American Acura Vehicle Sales for July 2015
Month-to-Date Year-to-Date
July July DSR** July July DSR**
2015 2014 % Chg. 2015 2014 % Chg.
Acura Division Total 14,915 12,480 19.5% 102,002 90,431 12.8%
ILX 1,613 1,235 30.6% 10,084 9,592 5.1%
RLX/RL 213 208 2.4% 1,413 2,292 -38.4%
TL 3 736 -99.6% 84 9,752 -99.1%
TLX 3,530 0 0.0% 25,702 0 0.0%
TSX 2 479 -99.6% 30 5,904 -99.5%
MDX 4,977 6,283 -20.8% 34,397 36,947 -6.9%
RDX 4,577 3,532 29.6% 30,290 25,881 17.0%
ZDX 0 7 -100.0% 2 63 -96.8%
*** ILX Hybrid 0 35 -100.0% 19 306 -93.8%
*** RLX Hybrid 28 0 0.0% 147 0 0.0%
*** TSX Wagon 0 57 -100.0% 2 599 -99.7%
Selling Days 26 26 178 178
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate
*** Memo line items are included in the respective model total

[Source: Acura]

Acura Sedans Earn Top NHTSA Safety Ratings

Official release from Acura Media Newsroom:

Entire Acura Sedan Model Line Earns Top NHTSA Safety Ratings as 2016 Acura ILX Sedan Achieves 5-Star Overall Vehicle Score

Jul 21, 2015 – TORRANCE, Calif.

Acura continues to advance its leadership in safety performance among luxury brands with the 2016 ILX becoming the latest Acura sedan to earn a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration’s (NHTSA) New Car Assessment Program (NCAP). The 2016 Acura ILX joins the flagship RLX luxury sedani and the TLX performance-luxury sedan in earning an NCAP 5-star Overall Vehicle Score from the NHTSA.

“As the gateway to the Acura sedan lineup, it is important the 2016 Acura ILX offer advanced safety technologies along with outstanding performance and luxury refinement,” said Michael Accavitti, senior vice president and general manager, Acura Division. “Acura has always been an industry leader in safety performance and we are proud the entire Acura sedan model line received the top safety ratings from NHTSA.”

One aspect of Acura’s safety performance leadership is the availability of the AcuraWatch™ suite of safety and driver-assistive technologies on all models. AcuraWatch™ includes features like Collision Mitigation Braking System™ (including Forward Collision Warning), Road Departure Mitigation, a Multi-View Rear Camera with Dynamic Guidelines, as well as Adaptive Cruise Control and Lane Keeping Assist System, with sensor-fusion technology that enables new capabilities, including pedestrian sensing. AcuraWatch™ can help improve the driver’s situational awareness and, in certain circumstances, can intervene to help avoid a collision or mitigate its severity. The 2016 Acura ILX offers autonomous emergency braking technology at the most affordable price point within the luxury segment.

The Next-Generation Advanced Compatibility Engineering™ (ACE™) body structure is another element of the Acura safety leadership strategy. Incorporated in the 2016 ILX, the next-generation ACE™ design utilizes a network of connected structural elements to help distribute crash energy more evenly throughout the front of the vehicle, enhancing occupant protection and crash compatibility in front collisions. Unlike most conventional designs that direct frontal crash energy only to the lower load-bearing structures in the front end, Next-Generation ACE™ actively channels frontal crash energy to both upper and lower structural elements. The front wheelhouse upper member, front pillar, side sill and front floor frame are the main areas that were reinforced to improve performance in small-offset frontal collisions on the 2016 ILX.

Reimagined for the 2016 model year with significant styling, performance and feature updates, the ILX is a part of the industry’s fastest-growing sedan lineup, with Acura sedans enjoying a 28 percent year-over-year sales increase through June 2015. The ILX caught the attention of as it recently earned the 2015 Best Retained Value® model-level award and won entry luxury comparison tests from both AutoGuide and The Car Connection.

For More Information

Consumer information is available at To join the Acura community on Facebook, visit Additional media information including pricing, features and high-resolution photography is available at

[Source: Acura]

Next Generation Acura NSX Embarks on Cross-Country Road Trip

The next generation Acura NSX is on the road once again, but for the first time its hitting the streets undisguised without any camouflage.

Yesterday Acura revealed a production-ready red NSX and tweeted, “We’re taking the and road testing across the country. First stop was Chicago. Where to next?”

By the looks of it, the red NSX Twins have now made their way to the St. Louis area. Find out where the NSX twins are headed next by using the hashtag .

[Image Source: @sheandkemwilson, @howellcassie1, @billdublin, @LOYALTOYOTA via Twitter]

Acura USA June 2015 Sales Report

Official release from Acura Media Newsroom:

Passenger Cars Join Light Trucks in Boosting American Honda June 2015 Sales

July 1, 2015 – TORRANCE, Calif.

  • Honda and Acura trucks post record June sales, beating the previous best by more than 3,500 units
  • Acura sedan sales double to lead brand increase of 38.6 percent in June
  • Acura RDX sets June sales record, up 45.1 percent on sales of 5,056 units
  • Honda CR-V sales up rise 8.5 percent with sales of 28,349 for a new June record

American Honda Motor Co., Inc. today reported June 2015 Honda and Acura vehicle sales of 134,397 units, an increase of 4.2 percent. Acura sedans led AHM’s June increase, gaining 107.9 percent on sales of 5,878. Acura truck sales also increased, rising 15.2 percent with sales of 9,649 vehicles for a new June record. Honda trucks gained 18 percent on sales of 57,667, also a record for June, while Honda car sales were down 11.3 percent with 61,203 units sold. Total Honda brand sales reached 118,870 for a gain of 1 percent.


Acura sedans stepped into the sales limelight in June, continuing recent momentum and doubling last year’s June sedan sales total on the strength of TLX and ILX. Overall Acura sales totaled 15,527, lifting the brand 38.6 percent in June. Not to be outdone, Acura’s RDX captured yet another sales record in June while MDX remained in high demand, though somewhat capacity constrained. Overall, Acura truck sales were up 15.2 percent with sales of 9,649 vehicles.

  • TLX sales continued to gain momentum, nearly reaching 4,000 units again.
  • ILX took a sharp upward turn with a record June performance, gaining 79.1 percent on sales of 1,662. Acura sedan sales totaled 5,878 in June, a 107.9 percent increase.
  • The recently refreshed RDX continued to resonate strongly with customers, up 45.1 percent on sales of 5,056 for its best June on record.

“It is exciting to see Acura sedans enjoy success in the face of a market where light trucks have been dominating,” said Mike Accavitti, Acura Division senior vice president and general manager. “We’re pleased by the record month for the refreshed RDX, but the growing momentum of the TLX and ILX is key to the future of the Acura brand.”

American Acura Vehicle Sales for June 2015
Month-to-Date Year-to-Date
June June DSR** June June DSR**
2015 2014 % Chg. 2015 2014 % Chg.
Acura Division Total 15,527 11,206 33.0% 87,087 77,951 11.7%
ILX 1,662 928 71.9% 8,471 8,357 1.4%
RLX/RL 224 229 -6.1% 1,200 2,084 -42.4%
TL 5 990 -99.5% 81 9,016 -99.1%
TLX 3,986 0 0.0% 22,172 0 0.0%
TSX 1 681 -99.9% 28 5,425 -99.5%
MDX 4,592 4,890 -9.9% 29,420 30,664 -4.1%
RDX 5,056 3,485 39.3% 25,713 22,349 15.1%
ZDX 1 3 -68.0% 2 56 -96.4%
*** ILX Hybrid 1 44 -97.8% 19 271 -93.0%
*** RLX Hybrid 27 0 0.0% 119 0 0.0%
*** TSX Wagon 0 67 -100.0% 2 542 -99.6%
Selling Days 25 24 152 152
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate
*** Memo line items are included in the respective model total

[Source: Acura]

Acura NSX to Serve as Official Pace Car for the 2015 Pikes Peak Hill Climb

Official release from Acura Media Newsroom:

Next-Generation Acura NSX to Serve as Official Pace Car for the 93rd Pikes Peak International Hill Climb

Pikes Peak-first 360-degree video to capture NSX run to the top

Jun 25, 2015 – TORRANCE, Calif.

The next-generation Acura NSX supercar will serve as the official pace car in the 93rd running of the Broadmoor Pikes Peak International Hill Climb on June 28. With a custom racing-inspired livery, the twin-turbo charged NSX pace car will lead the field of 140 entrants to the top of the 14,110-foot Colorado mountain.

“The Acura NSX is the ultimate performance vehicle and a novel way to promote its capabilities is the iconic race up Pikes Peak,” said Mike Accavitti, senior vice president and general manager of the Acura Division. “As the pace car, the beast that is NSX will not be fully let of its cage, but fans and drivers will still get a first glimpse of the unique character, performance and handling of the NSX in a one-of-a-kind racing environment.”

Powering the NSX through the 12.4-mile, 156-turn course is a bespoke 75-degree twin-turbo V6 engine mated to a 9-speed dual clutch transmission and three motor Sport Hybrid Super Handling All-Wheel Drive (SH-AWD) system, which delivers ‘on the rails’ cornering capability essential to conquering the demanding mountain course. The pace car was specially prepared for the race by Honda R&D Americas, Inc., which is also leading the global development of the NSX. The supercar will be driven by Sage Marie, senior manager of American Honda Public Relations, a two-time Pikes Peak competitor and road racer. Marie won the first Pirelli World Challenge B-Spec race in 2012 and has raced in several other major motorsports events, including the 2013 and 2014 Pikes Peak International Hill Climb.

In a Pikes Peak first, Acura will install 24 cameras along the course to capture the NSX’s historic run as the official pace car with a 360-degree series of images of supercar. Fans can head to Acura’s social media channels – InstagramTwitter,FacebookGoogle+ and YouTube – where the images will be transformed into to an exclusive video, after the NSX heads to the top of the mountain at 7:40 a.m. MDT. Additionally, the run will be covered live on Acura social media channels.

For those able to attend Pikes Peak in person, the NSX will be available for viewing at a number of pre-race activities including the event’s media day and VIP reception in Colorado Springs on Thursday, June 25, and at the popular Fan Fest in downtown Colorado Springs, 5–10 p.m. MDT on Friday, June 26.

The NSX is one of four Acura models making the Pikes Peak run, which also includes the Acura ILX and TLX sports sedans and a previous generation NSX.

[Source: Acura]

Acura Tops Luxury Brands in 2015 Best Retained Value Awards

For the fourth year in a row, has placed Acura as the top Luxury brand in its Best Retained Value® Awards.

“The awards recognize the brands and models that have the highest projected private party residual value five years after their launch, expressed as a percentage of their average True Market Value®.”

Acura won the luxury division in 2015 with a projected five-year residual value of 46.9 percent. The Acura ILX and Acura RDX both received segment awards, winning the Entry Luxury Car and Entry Luxury SUV segments respectively. The Acura MDX was an Honorable Mention in the Midrange Luxury SUV segment.

Read more at – 2015 Best Retained Value® Awards


Acura USA May 2015 Sales Report

Official release from Acura Media Newsroom:

American Honda Reports May 2015 Sales: Gateway Models Power Honda Light Truck and Sedan Sales; Acura Continues Momentum as Sedan Sales Accelerate

Jun 2, 2015 – TORRANCE, Calif.

  • Honda Fit again impresses with an 82-percent gain to lead strong Honda sedan sales
  • New HR-V debuts with incredible 6,381 units sold in half a month to lead record May Honda light truck sales with a 10.6-percent year-over-year gain to 63,979 units
  • Acura’s first-year TLX continues to drive Acura sedan sales increases with second  consecutive 4,000+ unit month for a 43.5-percent year-over-year sedan sales hike
  • Upgraded RDX first full sales month punches well over 5,000 units smashing May 2014 numbers by 24.3 percent and setting a new all-time monthly sales record
  • Top Acura performers accelerated the luxury brand sales by a substantial 16.1 percent

American Honda Motor Co., Inc. today reported May 2015 Honda and Acura vehicle sales of 154,593 units, with Honda light trucks gaining 10.6 percent on sales of 63,979 units and Acura sedans increasing 43.5 percent on sales of 6,278 vehicles. Month-to-month American Honda total sales were up 1.3 percent year-over-year, with the Acura Division gaining 16.1 percent on sales of 17,042 vehicles in May and the Honda Division posting sales of 137,551 vehicles, a decrease of 0.3 percent for the month.


Sales of the new TLX luxury sport sedan and upgraded ILX gateway luxury sedan boosted Acura sedan sales to an impressive increase of 43.5 percent from May 2014 with a total of 4,352 TLX models and 1,673 ILXs sold. Adding to Acura’s overall 16.1-percent month-to-month gain to 17,042 vehicles was the refreshed RDX with all-time record sales of 5,343 units, combining with the popular MDX to produce sales of 10,764 Acura luxury SUVs in May.

  • With a total of 17,042 units sold, Acura brand sales gained 16.1 percent in May; every current Acura model up from previous month
  • Acura sedan sales up by 43.5 percent for May with a total of 6,278 vehicles driven by TLX sales of 4,352 units and ILX sales of 1,673.
  • MDX and RDX both post sales numbers over 5,000 units each for a May record total Acura light truck sales of 10,764 vehicles

“The Acura sedan lineup continues to build strong momentum with an increasing number of luxury customers getting behind the wheel of our TLX and ILX luxury performance models, ” said Mike Accavitti, Acura Division senior vice president and general manager. “Together with the benchmark MDX and recently refreshed RDX, both topping 5,000 units in sales, we’re looking forward to a long, hot summer of Acura sales.”

American Acura Vehicle Sales for May 2015
Month-to-Date Year-to-Date
May May DSR** May May DSR**
2015 2014 % Chg. 2015 2014 % Chg.
Acura Division Total 17,042 14,675 20.6% 71,560 66,745 8.1%
ILX 1,673 1,629 6.7% 6,809 7,429 -7.6%
RLX/RL 239 324 -23.4% 976 1,855 -47.0%
TL 10 1,480 -99.3% 76 8,026 -99.0%
TLX 4,352 0 0.0% 18,186 0 0.0%
TSX 4 941 -99.6% 27 4,744 -99.4%
MDX 5,421 5,997 -6.1% 24,828 25,774 -2.9%
RDX 5,343 4,299 29.1% 20,657 18,864 10.4%
ZDX 0 5 -100.0% 1 53 -98.1%
*** ILX Hybrid 4 63 -93.4% 18 227 -92.0%
*** RLX Hybrid 24 0 0.0% 92 0 0.0%
*** TSX Wagon 0 82 -100.0% 2 475 -99.6%
Selling Days 26 27 127 128
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate
*** Memo line items are included in the respective model total

[Source: Acura]