Acura USA June 2015 Sales Report

Official release from Acura Media Newsroom:

Passenger Cars Join Light Trucks in Boosting American Honda June 2015 Sales

July 1, 2015 – TORRANCE, Calif.

  • Honda and Acura trucks post record June sales, beating the previous best by more than 3,500 units
  • Acura sedan sales double to lead brand increase of 38.6 percent in June
  • Acura RDX sets June sales record, up 45.1 percent on sales of 5,056 units
  • Honda CR-V sales up rise 8.5 percent with sales of 28,349 for a new June record

American Honda Motor Co., Inc. today reported June 2015 Honda and Acura vehicle sales of 134,397 units, an increase of 4.2 percent. Acura sedans led AHM’s June increase, gaining 107.9 percent on sales of 5,878. Acura truck sales also increased, rising 15.2 percent with sales of 9,649 vehicles for a new June record. Honda trucks gained 18 percent on sales of 57,667, also a record for June, while Honda car sales were down 11.3 percent with 61,203 units sold. Total Honda brand sales reached 118,870 for a gain of 1 percent.

Acura

Acura sedans stepped into the sales limelight in June, continuing recent momentum and doubling last year’s June sedan sales total on the strength of TLX and ILX. Overall Acura sales totaled 15,527, lifting the brand 38.6 percent in June. Not to be outdone, Acura’s RDX captured yet another sales record in June while MDX remained in high demand, though somewhat capacity constrained. Overall, Acura truck sales were up 15.2 percent with sales of 9,649 vehicles.

  • TLX sales continued to gain momentum, nearly reaching 4,000 units again.
  • ILX took a sharp upward turn with a record June performance, gaining 79.1 percent on sales of 1,662. Acura sedan sales totaled 5,878 in June, a 107.9 percent increase.
  • The recently refreshed RDX continued to resonate strongly with customers, up 45.1 percent on sales of 5,056 for its best June on record.

“It is exciting to see Acura sedans enjoy success in the face of a market where light trucks have been dominating,” said Mike Accavitti, Acura Division senior vice president and general manager. “We’re pleased by the record month for the refreshed RDX, but the growing momentum of the TLX and ILX is key to the future of the Acura brand.”

American Acura Vehicle Sales for June 2015
Month-to-Date Year-to-Date
June June DSR** June June DSR**
2015 2014 % Chg. 2015 2014 % Chg.
Acura Division Total 15,527 11,206 33.0% 87,087 77,951 11.7%
ILX 1,662 928 71.9% 8,471 8,357 1.4%
RLX/RL 224 229 -6.1% 1,200 2,084 -42.4%
TL 5 990 -99.5% 81 9,016 -99.1%
TLX 3,986 0 0.0% 22,172 0 0.0%
TSX 1 681 -99.9% 28 5,425 -99.5%
MDX 4,592 4,890 -9.9% 29,420 30,664 -4.1%
RDX 5,056 3,485 39.3% 25,713 22,349 15.1%
ZDX 1 3 -68.0% 2 56 -96.4%
*** ILX Hybrid 1 44 -97.8% 19 271 -93.0%
*** RLX Hybrid 27 0 0.0% 119 0 0.0%
*** TSX Wagon 0 67 -100.0% 2 542 -99.6%
Selling Days 25 24 152 152
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate
*** Memo line items are included in the respective model total

[Source: Acura]

Acura NSX to Serve as Official Pace Car for the 2015 Pikes Peak Hill Climb

Official release from Acura Media Newsroom:

Next-Generation Acura NSX to Serve as Official Pace Car for the 93rd Pikes Peak International Hill Climb

Pikes Peak-first 360-degree video to capture NSX run to the top

Jun 25, 2015 – TORRANCE, Calif.

The next-generation Acura NSX supercar will serve as the official pace car in the 93rd running of the Broadmoor Pikes Peak International Hill Climb on June 28. With a custom racing-inspired livery, the twin-turbo charged NSX pace car will lead the field of 140 entrants to the top of the 14,110-foot Colorado mountain.

“The Acura NSX is the ultimate performance vehicle and a novel way to promote its capabilities is the iconic race up Pikes Peak,” said Mike Accavitti, senior vice president and general manager of the Acura Division. “As the pace car, the beast that is NSX will not be fully let of its cage, but fans and drivers will still get a first glimpse of the unique character, performance and handling of the NSX in a one-of-a-kind racing environment.”

Powering the NSX through the 12.4-mile, 156-turn course is a bespoke 75-degree twin-turbo V6 engine mated to a 9-speed dual clutch transmission and three motor Sport Hybrid Super Handling All-Wheel Drive (SH-AWD) system, which delivers ‘on the rails’ cornering capability essential to conquering the demanding mountain course. The pace car was specially prepared for the race by Honda R&D Americas, Inc., which is also leading the global development of the NSX. The supercar will be driven by Sage Marie, senior manager of American Honda Public Relations, a two-time Pikes Peak competitor and road racer. Marie won the first Pirelli World Challenge B-Spec race in 2012 and has raced in several other major motorsports events, including the 2013 and 2014 Pikes Peak International Hill Climb.

In a Pikes Peak first, Acura will install 24 cameras along the course to capture the NSX’s historic run as the official pace car with a 360-degree series of images of supercar. Fans can head to Acura’s social media channels – InstagramTwitter,FacebookGoogle+ and YouTube – where the images will be transformed into to an exclusive video, after the NSX heads to the top of the mountain at 7:40 a.m. MDT. Additionally, the run will be covered live on Acura social media channels.

For those able to attend Pikes Peak in person, the NSX will be available for viewing at a number of pre-race activities including the event’s media day and VIP reception in Colorado Springs on Thursday, June 25, and at the popular Fan Fest in downtown Colorado Springs, 5–10 p.m. MDT on Friday, June 26.

The NSX is one of four Acura models making the Pikes Peak run, which also includes the Acura ILX and TLX sports sedans and a previous generation NSX.

[Source: Acura]

Acura Tops Luxury Brands in Edmunds.com 2015 Best Retained Value Awards

For the fourth year in a row, Edmunds.com has placed Acura as the top Luxury brand in its Best Retained Value® Awards.

“The awards recognize the brands and models that have the highest projected private party residual value five years after their launch, expressed as a percentage of their average True Market Value®.”

Acura won the luxury division in 2015 with a projected five-year residual value of 46.9 percent. The Acura ILX and Acura RDX both received segment awards, winning the Entry Luxury Car and Entry Luxury SUV segments respectively. The Acura MDX was an Honorable Mention in the Midrange Luxury SUV segment.

Read more at edmunds.com – 2015 Best Retained Value® Awards

[Source: Edmunds.com]

Acura USA May 2015 Sales Report

Official release from Acura Media Newsroom:

American Honda Reports May 2015 Sales: Gateway Models Power Honda Light Truck and Sedan Sales; Acura Continues Momentum as Sedan Sales Accelerate

Jun 2, 2015 – TORRANCE, Calif.

  • Honda Fit again impresses with an 82-percent gain to lead strong Honda sedan sales
  • New HR-V debuts with incredible 6,381 units sold in half a month to lead record May Honda light truck sales with a 10.6-percent year-over-year gain to 63,979 units
  • Acura’s first-year TLX continues to drive Acura sedan sales increases with second  consecutive 4,000+ unit month for a 43.5-percent year-over-year sedan sales hike
  • Upgraded RDX first full sales month punches well over 5,000 units smashing May 2014 numbers by 24.3 percent and setting a new all-time monthly sales record
  • Top Acura performers accelerated the luxury brand sales by a substantial 16.1 percent

American Honda Motor Co., Inc. today reported May 2015 Honda and Acura vehicle sales of 154,593 units, with Honda light trucks gaining 10.6 percent on sales of 63,979 units and Acura sedans increasing 43.5 percent on sales of 6,278 vehicles. Month-to-month American Honda total sales were up 1.3 percent year-over-year, with the Acura Division gaining 16.1 percent on sales of 17,042 vehicles in May and the Honda Division posting sales of 137,551 vehicles, a decrease of 0.3 percent for the month.

Acura

Sales of the new TLX luxury sport sedan and upgraded ILX gateway luxury sedan boosted Acura sedan sales to an impressive increase of 43.5 percent from May 2014 with a total of 4,352 TLX models and 1,673 ILXs sold. Adding to Acura’s overall 16.1-percent month-to-month gain to 17,042 vehicles was the refreshed RDX with all-time record sales of 5,343 units, combining with the popular MDX to produce sales of 10,764 Acura luxury SUVs in May.

  • With a total of 17,042 units sold, Acura brand sales gained 16.1 percent in May; every current Acura model up from previous month
  • Acura sedan sales up by 43.5 percent for May with a total of 6,278 vehicles driven by TLX sales of 4,352 units and ILX sales of 1,673.
  • MDX and RDX both post sales numbers over 5,000 units each for a May record total Acura light truck sales of 10,764 vehicles

“The Acura sedan lineup continues to build strong momentum with an increasing number of luxury customers getting behind the wheel of our TLX and ILX luxury performance models, ” said Mike Accavitti, Acura Division senior vice president and general manager. “Together with the benchmark MDX and recently refreshed RDX, both topping 5,000 units in sales, we’re looking forward to a long, hot summer of Acura sales.”

American Acura Vehicle Sales for May 2015
Month-to-Date Year-to-Date
May May DSR** May May DSR**
2015 2014 % Chg. 2015 2014 % Chg.
Acura Division Total 17,042 14,675 20.6% 71,560 66,745 8.1%
ILX 1,673 1,629 6.7% 6,809 7,429 -7.6%
RLX/RL 239 324 -23.4% 976 1,855 -47.0%
TL 10 1,480 -99.3% 76 8,026 -99.0%
TLX 4,352 0 0.0% 18,186 0 0.0%
TSX 4 941 -99.6% 27 4,744 -99.4%
MDX 5,421 5,997 -6.1% 24,828 25,774 -2.9%
RDX 5,343 4,299 29.1% 20,657 18,864 10.4%
ZDX 0 5 -100.0% 1 53 -98.1%
*** ILX Hybrid 4 63 -93.4% 18 227 -92.0%
*** RLX Hybrid 24 0 0.0% 92 0 0.0%
*** TSX Wagon 0 82 -100.0% 2 475 -99.6%
Selling Days 26 27 127 128
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate
*** Memo line items are included in the respective model total

[Source: Acura]

2016 Acura RLX Sport Hybrid On Sale June 3

Official release from Acura Media Newsroom:

Technological Tour de Force 2016 Acura RLX Sport Hybrid Goes On Sale June 3 with Greater Feature Content

Acura’s flagship luxury sport sedan receives additional premium features including AcuraWatch™ suite of safety and driver assistive technologies plus new “Surround View” Camera

Jun 2, 2015 – TORRANCE, Calif.

With pricing unchanged from the current model, the 2016 Acura RLX Sport Hybrid SH-AWD will be available at Acura dealers nationwide beginning June 3 boasting new features including AcuraWatch™, now offered as standard equipment on all models, and an available 360-degree Surround View Camera system. The only luxury sedan with a three-motor, torque-vectoring hybrid powertrain, the 2016 Acura RLX Sport Hybrid will carry a Manufacturer’s Suggested Retail Price (MSRP) of $59,950 with Technology Package and $65,950 with Advance Package.

Producing a combined 377 horsepower and 341 lb-ft of torque2, the RLX Sport Hybrid is powered by a direct injected 3.5-liter V6 engine and three-motor hybrid system with Acura’s signature Super Handling All-Wheel Drive (SH-AWD) system. This highly effective powertrain provides a unique combination of exhilarating all-weather, any-road dynamic performance, and exceptional acceleration, while also receiving an impressive 32 mpg EPA highway fuel economy rating3. These performance attributes are matched by the RLX Sport Hybrid’s luxurious appointments and for 2016 even more comprehensive feature content including the AcuraWatch™suite of safety and driver assistive technologies and available Surround View Camera4, bi-directional starter and heated steering wheel.

All RLX Sport Hybrid SH-AWD models now include AcuraWatch™, which helps to improve the driver’s situational awareness and, in certain circumstances, intervene to help avoid a collision or mitigate its severity. The AcuraWatch™ suite of available features includes:

  • Adaptive Cruise Control (ACC) with Low-Speed Follow (LSF)
  • Collision Mitigation Braking System™ (CMBS)
  • Forward Collision Warning (FCW)
  • Lane Departure Warning (LDW)
  • Lane Keeping Assist System (LKAS)
  • Road Departure Mitigation (RDM)
  • Blind Spot Information (BSI)
  • Multi-View Rear Camera with Dynamic Guidelines
  • Cross Traffic Monitor

The 2016 Acura RLX is available in two trims, RLX Sport Hybrid SH-AWD with Technology Package and RLX Sport Hybrid SH-AWD with Advance Package. The RLX with Technology Package has been enhanced with AcuraWatch™ as standard. The RLX with Advance Package has been additionally improved with Surround View Camera4, bi-directional keyless remote engine starter and heated steering wheel.

TRIM MSRP1 EPA Rating3
RLX Sport Hybrid SH-AWD with Technology Package $59,950 28/32/30
RLX Sport Hybrid SH-AWD with Advance Package $65,950 28/32/30

AcuraWatch
At the heart of AcuraWatch™ is the fusion of camera and radar technology that can sense the roadway and objects within it, including other vehicles and pedestrians. This technology underpins the systems that help provide the driver with improved vision around the vehicle, can alert the driver of potential issues and, if necessary, intervene to help keep the RLX Sport Hybrid from departing a lane, departing the road, or help to avoid or mitigate the severity of a collision. These systems include Road Departure Mitigation (RDM) and Cross Traffic Monitor, both of which are new to the RLX Sport Hybrid.

Road Departure Mitigation (RDM)4
New for the 2016 Acura RLX Sport Hybrid, Road Departure Mitigation (RDM) uses a Monocular Camera (mounted on the upper portion of the windshield) to identify solid or dashed painted lane lines, Botts’ Dots and Cat Eye markers. RDM uses both steering force, via EPS, and braking force, via VSA, to help the RLX Sport Hybrid from leaving a detected lane or detected roadway.

The monocular camera can recognize lane features and identify a lane or roadway edge. If the RDM system determines that the RLX Sport Hybrid is about to leave a detected lane or roadway defined by solid lines without a turn signal in use, it will provide steering assist (primary) and, in rare occasions when steering is not sufficient, braking assist to help the driver stay on the road. If a lane only identified by dashed lines, Bott’s Dots or Cat Eye markers and the system determines that there is an unintended departure, no braking assist will be provided. Instead, the RLX Sport Hybrid will use active steering force to help return to the detected lane. RDM is integrated with the Vehicle Stability Assist (VSA) system to provide moderate braking, and with the Electric Power Steering (EPS) system to provide steering input.

Multiple visual and audible warnings alert the driver when the RDM system is taking corrective action. These include a lane departure warning on the driver’s Multi Information Display (MID) along with an audible warning. RDM also has a customizable initial warning of either a steering wheel shake/vibration and/or an audible alert. This can be customized in the vehicle settings.

Cross Traffic Monitor5
Another new driver assistive technology included with AcuraWatch™, the Cross Traffic Monitor works in conjunction with the RLX’s blind spot information (BSI) radar sensors to enhance driver confidence when backing up. The system is especially useful when reversing in congested parking lots with an obstructed view from the driver’s seat.

The system utilizes a pair of radar units located in the rear quarter panels. When Reverse is selected and an approaching vehicle is detected, arrows indicating the approaching vehicle’s direction are shown on the center display’s rear camera image. An audible warning is simultaneously emitted.

Surround View Camera6
For 2016, the Acura RLX Sport Hybrid with Advance Package includes Acura’s Surround View Camera system6 that provides a 360-degree image of the area around the vehicle. The surround view camera system is designed to assist drivers during critical and precise maneuvers in snug parking situations. Using four separate cameras, views from behind, directly in front of, and both left and right sides of the vehicle can be displayed on the navigation screen. The system can also use all four cameras to seamlessly create a composite bird’s eye image, to provide the driver with information about the surroundings. In addition, dynamic on-screen guidelines help the driver see their projected path relative to the lines demarking parking spaces or other objects, allowing them to maneuver with greater confidence.

For More Information
Consumer information is available at acura.com. To join the Acura community on Facebook, visit facebook.com/Acura. Additional media information including pricing, features and high-resolution photography is available at acuranews.com/acura-automobiles/channels/rlx.

1 MSRP excluding tax, license, registration, vehicle options and destination charge of $920.00. Dealer prices may vary.

2 Combined engine and hybrid electric motor system power and torque ratings.

3 Based on 2016 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on driving conditions, how you drive and maintain your vehicle, battery-package/condition, and other factors.

4 RDM only activates when lane drift is detected without a turn signal in use. RDM may not detect all lane markings or lane departures; accuracy will vary based on weather, speed and road condition. System operation affected by extreme interior heat. Driver remains responsible for safely operating vehicle and avoiding collisions.

5 The Cross-Traffic Monitor system and Rear View Camera are not a substitute for your own visual assessment before backing up; display does not provide complete information about all conditions and objects at the rear or to the sides of your vehicle. Cross-Traffic Monitor may not detect all objects behind or to the side of a vehicle and may not detect a given object; system accuracy will vary based on weather, size of object, and speed. Driver remains responsible for safely operating vehicle and avoiding collisions.

6 Visually confirm that it is safe to drive before backing up or parking. Certain conditions (such as weather, lighting and high temperatures) may also restrict the camera view. Do not rely on the camera displays as they may not give you all information about conditions, persons, objects or obstructions around your vehicle.

[Source: Acura]

Acura USA April 2015 Sales Report

Official release from Acura Media Newsroom:

Cars and Light Trucks Share the Spotlight as American Honda Reports April 2015 Sales

May 1, 2015

  • Honda light trucks set a new April record of 52,635 vehicles sold, gaining 2.0 percent year-over-year; Honda CR-V also has best-ever April, rising 3.4 percent on sales of 29,452 vehicles
  • Honda Fit sales jumped 55.6 percent to lead American Honda April performers
  • Acura division sales leapt 5.3 percent in April, fueled by a steep 29.4 percent rise in sedan sales led by TLX with sales of 4,093 vehicles
  • Honda Pilot posts a substantial 28 percent gain even as an all-new Pilot and HR-V prepare to do battle in a hot truck market

American Honda Motor Co., Inc. today reported April 2015 Honda and Acura vehicle sales of 130,068 units, with Acura cars rising 29.4 percent on sales of 5,932 vehicles and Honda trucks gaining 2.0 percent on sales of 52,635 units for a new April record. Overall American Honda sales decreased 1.8 percent versus a strong April 2014 sales total, with the Honda Division posting sales of 115,194 vehicles in April, a decrease of 2.7 percent for the month, and the Acura Division gaining 5.3 percent on sales of 14,874 vehicles in the same period.

Acura

Even as Acura SUVs continue to perform well, Acura sedans showed renewed strength as the superbly balanced TLX set the bar for the brand in April, with sales of 4,093 units putting the TLX firmly in the top sales tier of its segment and pushing total Acura sales up 5.3 percent for the month. Acura’s pace-setting luxury SUVs—RDX and MDX—also continued with brisk sales in April.

  • Total Acura brand sales gained 5.3 percent in April, with total sales reaching 14,874.
  • TLX drove the April increase on sales of 4,093 units for the month; sedan sales are up 29.4 percent since the beginning of the year.
  • Combined MDX and RDX sales continue to be a formidable force in the luxury SUV game—despite a changeover from 2015 to 2016 model production—with RDX sales reaching 3,972 and MDX finding 4,970 buyers in April for a total of almost 9,000 units for the month.

“The Acura TLX has renewed momentum that will continue to grow in the months ahead as it makes major inroads in the tough luxury sedan market,” said Mike Accavitti, Acura Division senior vice president and general manager. “Despite tight supply during the transition from outgoing 2015 models to newly refreshed 2016 models, the RDX and MDX continued to perform exceptionally well in April.”

American Acura Vehicle Sales for April 2015
Month-to-Date Year-to-Date
April April DSR** April April DSR**
2015 2014 % Chg. 2015 2014 % Chg.
Acura Division Total 14,874 14,122 5.3% 54,518 52,070 4.7%
ILX 1,631 1,659 -1.7% 5,136 5,800 -11.4%
RLX/RL 194 353 -45.0% 737 1,531 -51.9%
TL 10 1,694 -99.4% 66 6,546 -99.0%
TLX 4,093 0 0.0% 13,834 0 0.0%
TSX 4 880 -99.5% 23 3,803 -99.4%
MDX 4,970 5,180 -4.1% 19,407 19,777 -1.9%
RDX 3,972 4,344 -8.6% 15,314 14,565 5.1%
ZDX 0 12 -100.0% 1 48 -97.9%
*** ILX Hybrid 2 49 -95.9% 14 164 -91.5%
*** RLX Hybrid 15 0 0.0% 68 0 0.0%
*** TSX Wagon 1 89 -98.9% 2 393 -99.5%
Selling Days 26 26 101 101
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate
*** Memo line items are included in the respective model total

[Source: Acura]

Acura RLX Earns NHTSA 5-Star Overall Safety Score

Official release from Acura Media Newsroom:

Acura RLX Earns Top 5-Star Overall Safety Score from the National Highway Traffic Safety Administration

Apr 30, 2015 – TORRANCE, Calif.

Acura has taken another step in solidifying its reputation as the safety leader and innovator in the luxury segment with the addition of the Acura RLX to its growing list of models earning a 5-Star Overall Vehicle Score, the top available rating in the U.S. government’s New Car Assessment Program (NCAP). The safety rating, which includes five star ratings in all six crash test ratings and a five-star rollover resistance rating, applies to the 2016 RLX and RLX Sport Hybrid.

In addition to the RLX, Acura has earned top safety ratings from the NHTSA and the Insurance Institute for Highway Safety(IIHS) TOP SAFETY PICK+ rating for the TLX performance sedan and MDX luxury SUV, which are each equipped with the exclusive AcuraWatch™ suite of advanced safety and driver-assistive technologies. AcuraWatch™ has expanded to every model in the Acura lineup for 2016.

“The 2016 Acura RLX exemplifies how the brand is creating new value for luxury customers with the addition of advanced safety technologies,” said Michael Accavitti, senior vice president and general manager, Acura Division. “Luxury customers expect the latest in technology and Acura delivers with safety and driver assistive technologies available across the lineup.”

AcuraWatch™

Available on all trims and standard on the Technology and Advance packages, the RLX now includes AcuraWatch™, a comprehensive suite of safety and driver assistive technologies that help to improve the driver’s situational awareness and, in certain circumstances, intervene to help avoid a collision or mitigate its severity. AcuraWatch™ includes Acura’s Collision Mitigation Braking System, an autonomous emergency braking (AEB) feature that the NHTSA recently announced would be added to its list of NCAP recommended safety features.

The 2016 RLX offers the most comprehensive suite of safety and driver assistive technologies available on an Acura vehicle to date; depending upon trim, the RLX includes:

  • Adaptive Cruise Control (ACC) with Low-Speed Follow (LSF)
  • Collision Mitigation Braking System™ (CMBS)
  • Forward Collision Warning (FCW)
  • Lane Departure Warning (LDW)
  • Lane Keeping Assist System (LKAS)
  • Road Departure Mitigation (RDM) – new to RLX
  • Blind Spot Information (BSI)
  • Multi-View Rear Camera with Dynamic Guidelines
  • Cross Traffic Monitor – new to RLX

Acura Surround View Camera System

The luxury sedan features the first U.S. application of Acura’s Surround View Camera system, which provides a 360-degree image of the area around the vehicle. Assisting drivers with critical and precise driving and parking situations, the system employs four cameras to seamlessly create a composite bird’s eye image to provide the driver with information about the surroundings. The cameras can also provide singular views behind, in front, to the left and right of the vehicle. Dynamic guidelines are displayed on the navigation screen to help the driver see their projected path relative to the lines demarking parking spaces or other objects, allowing them to maneuver with greater confidence.

RLX Gets Other Key Refinements

The 2016 RLX flagship luxury sedan has also received significant chassis tuning refinements to enhance ride quality and has upgraded to 19-inch wheels that are standard across all trims. Despite all of the additions to the 2016 model year, the manufacturer’s suggested retail prices (MSRP) of the 2016 RLX remain unchanged from the previous model year.

The 2016 RLX Sport Hybrid, which features a three-motor Sport Hybrid Super Handling All-Wheel Drive (SH-AWD) system with electrically powered torque vectoring, will go on sale in early June.

[Souce: Acura]