2015 Acura TLX Earns 2014 IIHS TOP SAFETY PICK+ Rating

2015 Acura TLX

Official release from Acura Media Newsroom:

2015 Acura TLX Earns 2014 IIHS TOP SAFETY PICK+ Rating as Acura Leads All Luxury Brands with Most IIHS Top Safety Pick Plus-Rated Models

TLX equipped with AcuraWatch™ suite of advanced safety and driver-assistive technologies for increased road sensing capabilities

11/04/2014 – TORRANCE, Calif.

The all-new 2015 Acura TLX, equipped with the latest generation of advanced Acura safety technologies, has received the highest possible rating of 2014 TOP SAFETY PICK+ from the Insurance Institute for Highway Safety (IIHS). The TLX joins the RLX flagship sedan and MDX sport-utility vehicle in earning top marks from the IIHS, making Acura the leader among all luxury brands with the most 2014 TOP SAFETY PICK+ rated models.

“Our goal in developing TLX was to contribute to Acura’s unmatched safety leadership in the luxury segment as part of an exceptional all-around luxury driving experience,” said Mat Hargett, chief engineer of the 2015 TLX. “The TLX utilizes a highly advanced body construction plus the latest in safety and driver-assistive technologies to provide occupant protection that is unmatched in the segment.”

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2015 Acura TLX at 2014 SEMA Show

Galpin Auto Sports Acura TLX

Official release from Acura Media Newsroom:

Acura Puts 2015 TLX Performance and Personalization Front and Center at 2014 SEMA Show

11/03/2014 – TORRANCE, Calif.

  • Galpin Auto Sports Acura TLX to debut at SEMA featuring custom styling and performance modifications
  • Acura Racing Spirit alive with radical TLX GT Race Car for Pirelli World Challenge series
  • 2015 Acura TLX features Acura Genuine Accessory package

Acura’s 2014 SEMA Show vehicle display will feature three distinct iterations of the hot-selling, all-new Acura TLX luxury performance sedan, with each variant expressing the performance character of the Acura brand and its customization potential.

The display is highlighted by the debut of the Galpin Auto Sports Acura TLX, which features custom exterior styling and chassis modifications by Galpin Auto Sports. The Galpin Auto Sports TLX will be joined by the twin-turbo TLX GT Race Car, jointly developed by Honda Performance Development (HPD) and RealTime Racing, and a 2015 Acura TLX with the Genuine Acura Accessory package.

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Acura USA October 2014 Sales Results

Acura Advance

Official release from Acura Media Newsroom:

Honda Division Breaks Another Monthly Sales Record in October; Acura October Sales Jump Nearly 8% with another Big Month for the All-New TLX

11/03/2014 – TORRANCE, Calif.

  • Honda Division has its best-ever October sales—up 5.5 percent on delivery of 105,745 new cars and trucks
  • All-new Acura TLX sales reach nearly 5,000 units in October, driving an overall 7.9 percent increase for the brand
  • Honda CR-V smashes previous October record with 29,257 sales, an increase of 29.7 percent over the same period in 2013; New Fit also sets new October sales mark

American Honda Motor Co., Inc. today reported total October 2014 Honda and Acura vehicle sales of 121,172 units, an increase of 5.8 percent versus October of last year. The Honda division set a new October record on sales of 105,745 vehicles, an increase of 5.5 percent for the month. The Acura division posted sales of 15,427 units to rise 7.9 percent in the same period.

Acura

With the 3.5L SH-AWD model enjoying its first full month on the market, the new Acura TLX gained more than 25 percent versus last month’s strong performance, reaching sales of nearly 5,000 units in October after less than three months on the market. TLX helped push Acura brand sales up 7.9 percent for the month.

  • TLX sales reached 4,890 units in October, jumping 25.9 percent over last month for its best month since joining the Acura lineup, and came within just a few hundred units of ranking as Acura’s best-selling model.
  • With 5,324 units sold in October, Acura’s current best seller—MDX—jumped 9.5 percent month-over-month despite being limited by tight supplies.

“With TLX sales nearly topping 5,000 units in a segment full of notoriously tough competitors, the new TLX is quickly establishing itself as a top player in the mid-size luxury sedan game,” said Mike Accavitti, Acura division senior vice president and general manager. “This early success of TLX also demonstrates the strong potential of the performance direction for the Acura product lineup.”

American Acura Vehicle Sales for October 2014
Month-to-Date Year-to-Date
October October DSR** October October DSR**
2014 2013 % Chg. 2014 2013 % Chg.
Acura Division Total 15,427 14,296 7.9% 135,177 135,126 0.%
TL 105 1,295 -91.9% 10,462 21,057 -50.3%
TLX 4,890 0 0.0% 11,060 0 0.0%
TSX 48 1,211 -96.0 6,250 15,394 -59.4%
Memo: TSX Wagon 5 132 -96.2% 635 1,764 -64.0%
ILX 1,618 2,005 -19.3% 14,472 17,275 -16.2%
Memo: ILX Hybrid 15 137 -89.1% 360 1,373 -73.8%
RLX 260 830 -68.7% 2,955 3,780 -21.8%
Memo: RLX Hybrid 36 0 0.0% 67 0 0.0%
MDX 5,324 5,608 -5.1% 53,632 40,411 32.7%
ZDX 4 14 -71.4% 73 337 -78.3%
RDX 3,178 3,333 -4.7% 36,273 36,872 -1.6%
Selling Days 27 27 256 256
* Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate ***Memo line items are included in the respective model total

[Source: Acura]

Video: 2016 Acura NSX Prototype Returns to the Nürburgring

2016 Acura NSX Prototype Nürburgring

It seems the 2016 Acura/Honda NSX Prototype has returned to the Green Hell for more testing in a video posted today. The vehicle’s plate numbers and a few other minor differences suggest this is indeed separate footage from the batch that was previously posted in July.

Recent reports state that the second generation Acura NSX is on track for a 2015 launch in North America.

Watch the 1:29-minute video below.

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2016 Acura ILX to Debut at the 2014 Los Angeles Auto Show

2016 Acura ILX

Official release from Acura Media Newsroom:

Catch the Debut of the 2016 Acura ILX at the 2014 Los Angeles Auto Show

10/20/2014 – TORRANCE, Calif.

Big Changes in Store for Acura’s Sport Sedan

Acura is preparing to unveil a substantially new 2016 ILX at the L.A. Auto Show next month as the brand aims to raise the stakes again in the entry-premium sedan segment. Already bringing in more buyers under the age of 35 to the segment than any other entry-premium model, the new 2016 ILX stands to solidify and broaden its appeal with a comprehensive update that includes a potent new powertrain, more forceful, sporty exterior styling, and substantially upgraded interior design.

Much like its hot new stable mate—the brand new TLX—the 2016 ILX will bring a sharper performance focus while delivering a greater set of high-value comfort, convenience and safety features that consumers desire in the increasingly competitive entry-luxury field.

Catch the unveiling of the ILX on Thursday, November 20, 2014 at 9:30 a.m. in the Acura booth at the Los Angeles Auto Show.

[Source: Acura]

Rumor: Acura Considering New All-wheel Drive Strategy

Acura RLX Sport Hybrid SH-AWD

Speaking with Honda Executive Koichi Fukuo in Japan, Automotive News has reported Acura is considering a new long-term plan, one that could see all-wheel drive as a standard feature on all future models.

Fukuo specifically mentions the success of Subaru, which offers AWD standard on all its models except the BRZ Coupe. “Looking at Subaru, I felt that we have to have a strong, clear direction as a brand… What’s important is to have the technology, styling and performance to evolve all together. Otherwise, I don’t think we can increase the number of loyal customers, so-called Acurists.” Fukuo told Automotive News.

Automotive News says the AWD plan is one of many ideas to “rethink the brand” and that nothing has been finalized. While a transition to an all-AWD Acura lineup could take a few years, the idea of having an AWD option for every model isn’t far away. Currently the only Acura model without AWD as an option is the ILX.

Read the full article at autonews.com – Acura takes page from Subaru.

[Source: Automotive News]

Enter to Win an Acura Thrill Kit

It’s That Kind of Thrill

Attention thrill seekers, Acura wants you to win a specialized prize package tailored to your kind of thrill. Acura collaborated with ten editors and web personalities to create ten different Thrill Kit experiences, each one brings the thrill of the TLX to life in a unique way.

Phantom 2 VisionOf the 10 Thrill Kits up for grabs, my personal pick would be the Ruben Hughes Thrill Kit which includes a DJI Phantom 2 Vision+ Quadcopter, Google Glass Explorer Edition glasses, a Leica D-LUX 6 Digital Camera and a Lexdray Boulder Pack backpack.

With a Phantom 2 Vision Quadcopter aerial drone I could literally take my Acura photography to a higher level – from the skies!

Check out all ten Thrill Kits and enter for a chance to win at acura.com – The Acura TLX “It’s That Kind of Thrill” Sweepstakes.

No purchase necessary. Open to legal residents of 50 U.S. & DC. Ends 11/2/14. Subject to official rules: acura.us/TLXThrillKitsRules

[Source: Acura]

Acura USA September 2014 Sales Results

Acura Advance

Official release from Acura Media Newsroom:

New Acura and Honda Products Fuel Surge in September Automobile Sales

10/01/2014 – TORRANCE, Calif.

  • Hot new Acura TLX powers an 18.8 percent division increase with 3,884 September sales
  • Acura RDX posted its best-ever September with sales of 3,230, rising 6.9 percent for the month and helping Acura trucks to its best September on record
  • New Honda Fit achieves best September ever on sales of 6,628 units, up 66.5 percent
  • Honda CR-V also sets new September record, rising 10.6 percent on sales of 23,722

American Honda Motor Co., Inc. today reported September 2014 Honda and Acura vehicle sales of 118,223 units, an increase of 12.0 percent versus September of last year. The Honda division had its best September since 2007 with sales of 104,391 vehicles, while Acura posted sales of 13,832 units in the same period. Acura trucks posted its best-ever September, rising 6.8 percent vs. 2013. Year-to-date total American Honda sales reached 1,160,605 vehicles.

Acura

Less than two months on the market and without full supply of the three-model lineup at dealerships, the all-new 2015 Acura TLX luxury performance sedan sparked an 18.8 percent sales surge for the luxury brand, boosting division sales to 13,832 for September over the same month in 2013. TLX sales were second only to the Acura MDX within the entire division, followed by another record performance by the RDX, with the luxury SUVs pushing Acura truck sales to a new September record.

  • The hot-selling new TLX posted sales of 3,884 in September to become Acura’s best-selling sedan and second best-selling vehicle, already approaching segment leaders in only its first full month on the market.
  • ILX sales were also up in September, adding 7.4 percent with sales of 1,464 units.
  • Acura truck sales set a new September record, rising 6.8 percent on sales of 8,097 vehicles.
  • Acura’s RDX rose 6.9 percent to post its best-ever September for the brand on sales of 3,230 units.
  • MDX sales increased 7.2 percent with 4,864 units sold in September, continuing to solidify its place as the best-selling three-row luxury SUV in America.

“With the MDX and RDX as the best one-two punch in the luxury SUV segment, the TLX is proving to be the knockout punch we’ve been looking for in the luxury sedan arena,” said Mike Accavitti, Acura division senior vice president and general manager. “The TLX is attracting so much attention online and showroom traffic at our dealers that we don’t yet know the car’s true potential.”

American Acura Vehicle Sales for September 2014
Month-to-Date Year-to-Date
September September DSR** September September DSR**
2014 2013 % Chg. 2014 2013 % Chg.
Acura Division Total 13,832 11,648 13.8% 119,750 120,830 -0.9%
TL 142 1,102 -87.7% 10,357 19,762 -47.6%
TLX 3,884 0 0.0% 6,170 0 0.0%
TSX 58 1,294 -95.7 6,202 14,183 -56.3%
Memo: TSX Wagon 6 141 -95.9% 630 1,632 -61.4%
ILX 1,464 1,363 2.9% 12,854 15,270 -15.8%
Memo: ILX Hybrid 15 108 -86.7% 345 1,236 -72.1%
RLX 187 311 -42.4% 2,695 2,950 -8.6%
Memo: RLX Hybrid 31 0 0.0% 31 0 0.0%
MDX 4,834 4,539 2.7% 48,308 34,803 38.8%
ZDX 3 17 -83.1% 69 323 -78.6%
RDX 3,230 3,022 2.4% 33,095 33,539 -1.3%
Selling Days 24 23 229 229
* Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate ***Memo line items are included in the respective model total

[Source: Acura]