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Acura USA March 2014 Sales Results

Posted by   on April 1st, 2014 No comments

Acura Advance

Official release from Acura Media Newsroom:

American Honda Announces Sales Results for March 2014

04/01/2014 – TORRANCE, Calif.

  • Acura division sales up 10.5 percent with MDX and RDX setting monthly records

American Honda Motor Co., Inc. today reported March 2014 Honda and Acura vehicle sales of 133,318 units. Acura division gained 10.5 percent (14.7 percent based on the Daily Selling Rate, or DSR*)on sales of 15,580, with light trucks increasing 45.8 percent for the month on sales of 10,387 units. The Honda Division recorded sales of 117,738 vehicles in March.

Acura

Acura’s flagship SUV, the MDX, drove a 10.5 percent division increase as Acura light truck sales climbed nearly 46 percent from a year earlier. RDX also contributed to its remarkable string of monthly increases, with sales rising for the 23rd straight month.

  • Acura division sales increase 10.5 percent with 15,580 units sold in March
  • Acura trucks rise 45.8 percent on sales of 10,387, a new March record
  • MDX sales set a new monthly record with total sales up 80.6 percent, totaling 5,793 in March
  • RDX recorded an increase of 18.2 percent on sales of 4,580 units, another March record

“It’s unusual to have such strength and consistency in the hyper-competitive luxury SUV segment,” said Mike Accavitti, Acura division senior vice president and general manager. “It’s clear that MDX and RDX possess the key qualities that give lasting appeal.”

*The daily selling rate (DSR) is calculated with 26 days for March 2014 and 27 days for March 2013. Year-to-date, the DSR is calculated with 75 days for 2014 and 76 days for 2013. All other percentages in release are unadjusted; see table for adjusted DSR figures.

American Acura Vehicle Sales For March 2014
Month-to-Date Year-to-Date
March March DSR** March March DSR**
2014 2013 % Chg. 2014 2013 % Chg.
Acura Division Total 15,580 14,100 14.7% 37,948 34,953 10.0%
TL 2,004 3,080 -32.4% 4,852 6,793 -27.6%
TSX 1,119 1,492 -22.1% 2,923 4,176 -29.1%
Memo:  TSX Wagon 104 203 -46.8% 304 613 -49.7%
ILX 1,683 2,059 -15.1% 4,141 5,614 -25.3%
Memo:  ILX Hybrid 46 145 -67.1% 115 383 -69.6%
RLX 387 344 16.8% 1,178 384 210.9%
Memo:  RLX Hybrid 0 0 0.0% 0 0 0.0%
MDX 5,793 3,207 87.6% 14,597 8,728 69.5%
ZDX 14 43 -66.2% 36 99 -63.2%
RDX 4,580 3,875 22.7% 10,221 9,159 13.1%
Selling Days 26 27 75 76
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

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Acura Celebrates 28 years as America’s Top Luxury Automotive Brand, Alphabetically

Posted by   on April 1st, 2014 No comments

1986 Acura Legend Sedan

“Official” release from Acura Media Newsroom:

04/01/2014 – TORRANCE, Calif.

Acura today celebrated an important milestone, marking 28 consecutive years as the top luxury automobile brand in America based on alphabetical ranking1.  Since its inception as the first luxury brand from a Japanese automaker, in March 1986, Acura has maintained a clear alphabetical leadership position over all other luxury brands, including Audi, BMW, Mercedes and Lexus.

“At Acura, there are many things we’re proud of, and one of those things is our alphabetic dominance.  I mean, these are the A-B-Cs of marketing, and no one does it better than Acura,” said Mike Accavitti, Senior Vice President and General Manager of Acura.  “Audi has been nipping at our heels since the beginning, and then there was that deal with Amati, which never really had a shot.  We even toyed with adding another A on the front of the name, but we’re confident that we can maintain our leadership, assuming no one comes along with Abalone or Aardvark or something like that.”

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Acura TLX GT Race Car To Debut At Detroit Grand Prix

Posted by   on March 25th, 2014 No comments

Acura TLX GT Race Car

Official release from Acura Media Newsroom:

03/25/2014 – TORRANCE, Calif.

  • Racing application for new 2015 Acura TLX
  • Will run in highly competitive GT category
  • Single-car entry for RealTime Racing and driver Peter Cunningham

Acura Motorsports today announced that the new 2015 Acura TLX GT will make its Pirelli World Challenge competition debut at the May 30-June 1 Detroit Belle Isle Grand Prix double-header race weekend.

To be campaigned by long time Acura Motorsports partner RealTime Racing, the new TLX GT will move Acura into the top category of the Pirelli World Challenge, facing competition that includes the Audi R8 LMS, Cadillac CTS-V, Chevrolet Corvette, Dodge Viper, Lamborghini Gallardo, Mercedes SLS, Nissan GTR, Porsche 911 and Ferrari 458.

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Acura Launches “Official Vehicle of Everything Thrilling” Campaign

Posted by   on March 24th, 2014 No comments

2015 Acura TLX

Official release from Acura Media Newsroom:

Acura Launches “Official Vehicle of Everything Thrilling” Marketing Campaign During March College Basketball Tournament

Acura campaign for the all-new 2015 TLX sports sedan is slated to air during online and broadcast coverage of college basketball tournament

03/24/2014 – TORRANCE, Calif.

In celebration of the 2014 college basketball tournament, Acura will debut an innovative multi-media marketing campaign featuring the all-new 2015 Acura TLX sports sedan, going on-sale this summer. The campaign titled “Official Vehicle of Everything Thrilling,” launches this month and will run extensively across ESPN digital and TV platforms, on the Bleacher Report, and during coverage of the college basketball championships.

The new Acura TLX campaign, themed around the TLX tagline “It’s that kind of thrill,” includes a broad mix of marketing activations aimed at driving conversation about the new TLX sports sedan. The campaign is designed to engage fans with exclusive opportunities to be the first to own the TLX.

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2015 Acura TLX to Debut at the 2014 New York International Auto Show

Posted by   on March 19th, 2014 1 comment

2015 Acura TLX

Official release from Acura Media Newsroom:

TLX to deliver higher levels of luxury refinement and sports-sedan athleticism with thrilling performance

03/19/2014 – TORRANCE, Calif.

The production Acura TLX performance-luxury sedan will make its world debut at the 2014 New York International Auto Show. Designed to compete in the midsize luxury segment, the 2015 Acura TLX will deliver higher levels of luxury refinement and sports-sedan athleticism with exhilarating performance enhanced by next-generation Acura powertrain and dynamic-handling technologies.

The 2015 TLX will offer two advanced new powertrains – a 2.4-liter 16-valve, direct-injected i-VTEC® 4-cylinder engine mated to an all-new 8-speed dual-clutch transmission with torque converter; and a 3.5-liter 24-valve direct-injected i-VTEC V-6 mated to a new 9-speed automatic transmission.

Two-wheel-drive models, available with either the 2.4- or 3.5-liter powerplants, will utilize the next-generation of Acura Precision All-Wheel Steer™ (P-AWS™) technology with independent left and right rear-wheel toe angle control. The TLX SH-AWD™, available exclusively with the 3.5-liter powerplant, will employ a next-generation Super-Handling All Wheel Drive™ system that is 25-percent lighter and incorporates new torque-vectoring control logic.

The TLX was designed to deliver vault-like quietness in all driving conditions, with major improvements in noise reduction through enhancements to body stiffness, body sealing and sound insulation, and the application of electronic Active Noise Control. The TLX will be available with Acura’s most advanced safety and driver-assistive technologies including Collision Mitigation Braking System™ (CMBS™), Forward Collision Warning (FCW), Lane Departure Warning (LDW), Lane Keeping Assist System (LKAS), Adaptive Cruise Control (ACC) with Low-Speed Follow and Blind Spot Indicator (BSI).

The Acura press conference is scheduled for 1:50 p.m. (EST) on April 16, 2014 inside the Jacob Javits Convention Center. The conference can also be viewed live on www.youtube.com/acura. For members of the media, press materials and photography will be posted at www.acuranews.com immediately following the press conference.

[Source: Acura]

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Acura Kicks Off “Driven by Passion” Tour

Posted by   on March 17th, 2014 1 comment

Acura RLX at Scottsdale Driven by Passion Event

Official release from Acura Media Newsroom:

Acura’s Multi-City “Driven by Passion” Tour Showcases 2014 RLX Flagship Sedan, Supports Local Organizations and Causes Along the Way

03/17/2014 – TORRANCE, Calif.

Acura has kicked off a multi-city cross-country tour called “Driven by Passion” to showcase the automaker’s new flagship luxury-performance sedan, the 2014 Acura RLX. The new experiential marketing campaign will occur alongside local cultural events in busy city-center locations while supporting local organizations and philanthropic causes along the way.

The tour began at the Palm Springs Fine Art Fair earlier this winter, and will make stops at cultural events around the country. Acura’s “Driven by Passion” events will offer guests an immersive ride & drive opportunity – the chance to take a personalized test drive of the all-new Acura RLX. The tour will culminate this spring in Chicago. (Full tour schedule is listed at http://www.acura.com/Engagements)

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Acura Rearview Camera Systems Earns Recognition from NHTSA

Posted by   on March 12th, 2014 No comments

Acura Advance

Official release from Acura Media Newsroom:

Honda and Acura Rearview Camera Systems First to be Recognized as Advanced Technology Features by the National Highway Traffic Safety Administration

03/12/2014 – TORRANCE, Calif.

Honda’s efforts in the areas of enhanced driver visibility have been recognized by the National Highway Traffic Safety Administration (NHTSA) as part of its 5-Star Safety Ratings program (also known as the New Car Assessment Program (NCAP)), with nearly all Honda and Acura models with rearview camera systems becoming the first vehicles in the industry to be recognized by the U.S. Department of Transportation for having met its Advanced Technology Feature performance criteria (http://1.usa.gov/Pv0lKq).

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American Honda Creates Acura Division for Sales and Marketing

Posted by   on March 10th, 2014 No comments

Acura Advance

Official release from Acura Media Newsroom:

American Honda Strengthens Auto Sales Division to Accelerate Sales Growth of Honda and Acura Brands

03/10/2014 – TORRANCE, CA

American Honda Motor Co., Inc., will strategically realign its automobile sales and marketing operations into separate divisions organized by brand, as the Honda Division and Acura Division. The moves, effective April 1, are intended to create greater clarity and more cohesive sales and marketing plans that are right for the products and customers of each brand.

In conjunction with the strategy, the following executive changes were announced:

Michael Accavitti will become senior vice president and general manager of the Acura Division. In his new role, Accavitti will be responsible for all sales, marketing and parts and service business for the Acura brand. Accavitti joined Honda in 2011, and is currently the senior vice president of Auto Operations, which includes responsibility for national marketing for the Honda and Acura brands.

Jeff Conrad will become senior vice president and general manager of the Honda Division. Conrad will be responsible for all sales and marketing activities for the Honda brand. Conrad joined American Honda in 1982, and is currently the vice president and general manager of Acura Sales.

American Honda automotive operations have long been separated by function rather than by brand. These moves will result in exclusive divisions, with dedicated sales and marketing teams for Honda and for Acura.  Both brands will be housed under a single “American Honda Auto Division” to be headed by John Mendel, executive vice president of what is now called the Automobile Sales Division.

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