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Acura USA April 2014 Sales Results

Posted by   on May 1st, 2014 1 comment

Acura Advance

Official release from Acura Media Newsroom:

American Honda Sales Rise 1.1 Percent in April

05/01/2014 – TORRANCE, Calif.

  • CR-V sets new April record as Honda core models anchor on-going retail sales success
  • Acura light trucks set April record, continue unprecedented growth in 2014

American Honda Motor Co., Inc. today reported April 2014 Honda and Acura vehicle sales of 132,456 units—an overall increase of 1.1 percent (-2.8 percent based on the Daily Selling Rate, or DSR*)compared to April 2013. The Honda Division also saw in increase of 1.1 percent with April sales of 118,334. Acura division gained 1.6 percent on April sales of 14,122, with light trucks increasing 35.9 percent for the month on sales of 9,536 units.  Year to date American Honda sales reached 457,810.

Acura

Acura light trucks continue to sell well above last year’s pace, led by the hot-selling MDX and RDX. However, vehicle supply is becoming a factor as Acura begins winding down production of TSX and TL models in preparation for the new TLX models, which are scheduled to hit the ground later this year.

  • Acura division sales increased 1.6 percent vs. 2013 with 14,122 units sold in April
  • Acura trucks set a new April sales record with an increase of 35.9 percent on sales of 9,536
  • MDX posted another major increase with sales up 80 percent in April
  • RDX sales increased for an unprecedented 24th month in a row, climbing 6.3 percent

“With RDX posting two solid years of continuous growth and MDX sustaining its hot sales pace, our Acura SUVs continue to set the standard in the luxury light truck segment,” said Mike Accavitti, Acura division senior vice president and general manager. “In a few short months, we will unleash the all-new 2015 Acura TLX to reestablish Acura’s reputation for thrilling luxury performance sedans and establish the Acura brand as a force to be reckoned with in the luxury segment.”

*The daily selling rate (DSR) is calculated with 26 days for April 2014 and 25 days for April 2013. Year-to-date, the DSR is calculated with 101 days for 2014 and 101 days for 2013. All other percentages in release are unadjusted; see table for adjusted DSR figures.

American Acura Vehicle Sales for April 2014
Month-to-Date Year-to-Date
April April DSR** April April DSR**
2014 2013 % Chg. 2014 2013 % Chg.
Acura Division Total 14122 13,899 -2.3% 52,070 48,852 6.6%
ILX 1,659 1,894 -15.8% 5,800 7,508 -22.7%
RLX/RL 353 407 -16.6% 1,531 791 93.6%
TL 1,694 2,959 -45.0% 6,546 9,752 -32.9%
TSX 880 1,622 -47.8% 3,803 5,798 -34.4%
MDX 5,180 2,877 73.1% 19,777 11,605 70.4%
RDX 4,344 4,088 2.2% 14,565 13,247 9.9%
ZDX 12 52 -77.8% 48 151 -68.2%
Memo: ILX Hybrid 49 152 -69.0% 164 535 -69.3%
Memo: TSX Wagon 89 206 -58.5% 393 819 -52.0%
Selling Days 26 25 101 101
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

Filed under: Acura News, Acura Official Releases, Acura Sales
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2014 Acura MDX and RDX Selected as Edmunds.com Top Rated Vehicles

Posted by   on April 17th, 2014 No comments

2014 Acura MDX

Official release from Acura Media Newsroom:

04/17/2014 – TORRANCE, Calif.

Acura’s dynamic luxury light truck duo, the 2014 MDX luxury sport utility vehicle and the 2014 RDX luxury crossover sport utility vehicle, have been named as Top Rated Vehicles by Edmunds.com.

“This honor from Edmunds confirms what the sales records achieved by MDX and RDX already demonstrate; Acura has the best one-two punch in the luxury marketplace,” said Mike Accavitti, Senior Vice President and General Manager of the Acura Division.  “With the five-passenger RDX and new seven-passenger MDX, Acura continues to deliver an outstanding combination of exhilarating performance, great fuel efficiency, extraordinary luxury and value.”

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Filed under: Acura News, Acura Official Releases, MDX, RDX
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2015 Acura TLX Unveiled at the 2014 New York International Auto Show

Posted by   on April 16th, 2014 1 comment

2015 Acura TLX

Official release from Acura Media Newsroom:

04/16/2014 – NEW YORK, N.Y.

  • Two new, high-performance engines backed by new 8- and 9-speed transmissions
  • Most advanced dynamic package ever offered by Acura
  • Sophisticated design, premium refinement and extensive luxury appointments

Acura today unveiled the all-new 2015 TLX performance-luxury sedan at the 2014 New York International Auto Show (NYIAS). Developed under the theme of Red Carpet Athlete, the all-new TLX is designed to deliver a unique and compelling blend of sports-sedan athleticism and premium luxury refinement.

“Harnessing the exhilarating power of new engines, new highly-efficient transmissions and next-generation dynamics technology – blended perfectly with impeccable style and luxury – the TLX will deliver a thrill like no other,” said Mike Accavitti, Senior Vice President and General Manager of Acura. “Both the considerable performance capabilities of the TLX and the serious energy and resources brought to the brand from the newly dedicated Acura team herald the start of a new era for Acura.”

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Acura Press Conference Live Streaming from NYIAS 2014

Posted by   on April 16th, 2014 No comments

2015 Acura TLX

Watch the Acura Press Conference Live from the 2014 New York International Auto Show

“The production 2015 Acura TLX will make its world debut during a press conference at the Jacob Javitz Center in New York on Wednesday, April 16 at 1:50 p.m. EDT. Be among the first to see and hear all about this remarkable new car, live, right here.”

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Acura ILX Wins 2014 IntelliChoice Best Overall Value of the Year Award

Posted by   on April 7th, 2014 No comments

2014 Acura ILX

Official release from Acura Media Newsroom:

ILX takes top spot in Premium Compact Passenger Car category

04/07/2014 – TORRANCE, Calif.

The Acura ILX luxury sports sedan has earned the 2014 IntelliChoice Best Overall Value of the Year Award in the Premium Compact Passenger Car category. The IntelliChoice award is based on analysis of every new model sold in the United States and identifies those that have low total ownership costs and lower than expected costs over time when compared to similar models.

“With great performance, premium features and a luxurious interior, ILX is the very definition of value on a luxury scale,” said Michael Accavitti, senior vice president and general manager of the Acura Division. “This Overall Best Value award demonstrates customers can step into luxury through this great gateway to the Acura lineup of luxury vehicles.”

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Hot selling and Award-winning RDX goes on sale

Posted by   on April 2nd, 2014 1 comment

2015 Acura RDX

Official release from Acura Media Newsroom:

04/02/2014 – TORRANCE, Calif.

The 2015 RDX crossover SUV goes on sale today with a manufacturer’s suggested retail price* (MSRP) starting at $34,895, Acura announced today. Ever popular with customers, the RDX has been a sales hit, posting its 22nd consecutive monthly sales record in February 2014. RDX again earned honors and won the 2014 ALG Residual Value Award by delivering the highest projected three-year resale value of any vehicle in the Premium Compact Utility Vehicle category.*

The 2015 RDX features a 273-horsepower 3.5-liter V-6 engine, a 6-speed automatic transmission and an all-wheel-drive system (available as a $1,400 option). The RDX exterior incorporates an aerodynamically efficient body with Amplitude Reactive Dampers and a motion adaptive electric power steering system.

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Filed under: Acura News, Acura Official Releases, RDX
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Acura USA March 2014 Sales Results

Posted by   on April 1st, 2014 No comments

Acura Advance

Official release from Acura Media Newsroom:

American Honda Announces Sales Results for March 2014

04/01/2014 – TORRANCE, Calif.

  • Acura division sales up 10.5 percent with MDX and RDX setting monthly records

American Honda Motor Co., Inc. today reported March 2014 Honda and Acura vehicle sales of 133,318 units. Acura division gained 10.5 percent (14.7 percent based on the Daily Selling Rate, or DSR*)on sales of 15,580, with light trucks increasing 45.8 percent for the month on sales of 10,387 units. The Honda Division recorded sales of 117,738 vehicles in March.

Acura

Acura’s flagship SUV, the MDX, drove a 10.5 percent division increase as Acura light truck sales climbed nearly 46 percent from a year earlier. RDX also contributed to its remarkable string of monthly increases, with sales rising for the 23rd straight month.

  • Acura division sales increase 10.5 percent with 15,580 units sold in March
  • Acura trucks rise 45.8 percent on sales of 10,387, a new March record
  • MDX sales set a new monthly record with total sales up 80.6 percent, totaling 5,793 in March
  • RDX recorded an increase of 18.2 percent on sales of 4,580 units, another March record

“It’s unusual to have such strength and consistency in the hyper-competitive luxury SUV segment,” said Mike Accavitti, Acura division senior vice president and general manager. “It’s clear that MDX and RDX possess the key qualities that give lasting appeal.”

*The daily selling rate (DSR) is calculated with 26 days for March 2014 and 27 days for March 2013. Year-to-date, the DSR is calculated with 75 days for 2014 and 76 days for 2013. All other percentages in release are unadjusted; see table for adjusted DSR figures.

American Acura Vehicle Sales For March 2014
Month-to-Date Year-to-Date
March March DSR** March March DSR**
2014 2013 % Chg. 2014 2013 % Chg.
Acura Division Total 15,580 14,100 14.7% 37,948 34,953 10.0%
TL 2,004 3,080 -32.4% 4,852 6,793 -27.6%
TSX 1,119 1,492 -22.1% 2,923 4,176 -29.1%
Memo:  TSX Wagon 104 203 -46.8% 304 613 -49.7%
ILX 1,683 2,059 -15.1% 4,141 5,614 -25.3%
Memo:  ILX Hybrid 46 145 -67.1% 115 383 -69.6%
RLX 387 344 16.8% 1,178 384 210.9%
Memo:  RLX Hybrid 0 0 0.0% 0 0 0.0%
MDX 5,793 3,207 87.6% 14,597 8,728 69.5%
ZDX 14 43 -66.2% 36 99 -63.2%
RDX 4,580 3,875 22.7% 10,221 9,159 13.1%
Selling Days 26 27 75 76
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

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Acura Celebrates 28 years as America’s Top Luxury Automotive Brand, Alphabetically

Posted by   on April 1st, 2014 No comments

1986 Acura Legend Sedan

“Official” release from Acura Media Newsroom:

04/01/2014 – TORRANCE, Calif.

Acura today celebrated an important milestone, marking 28 consecutive years as the top luxury automobile brand in America based on alphabetical ranking1.  Since its inception as the first luxury brand from a Japanese automaker, in March 1986, Acura has maintained a clear alphabetical leadership position over all other luxury brands, including Audi, BMW, Mercedes and Lexus.

“At Acura, there are many things we’re proud of, and one of those things is our alphabetic dominance.  I mean, these are the A-B-Cs of marketing, and no one does it better than Acura,” said Mike Accavitti, Senior Vice President and General Manager of Acura.  “Audi has been nipping at our heels since the beginning, and then there was that deal with Amati, which never really had a shot.  We even toyed with adding another A on the front of the name, but we’re confident that we can maintain our leadership, assuming no one comes along with Abalone or Aardvark or something like that.”

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