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American Honda Creates Acura Division for Sales and Marketing

Posted by   on March 10th, 2014 No comments

Acura Advance

Official release from Acura Media Newsroom:

American Honda Strengthens Auto Sales Division to Accelerate Sales Growth of Honda and Acura Brands

03/10/2014 – TORRANCE, CA

American Honda Motor Co., Inc., will strategically realign its automobile sales and marketing operations into separate divisions organized by brand, as the Honda Division and Acura Division. The moves, effective April 1, are intended to create greater clarity and more cohesive sales and marketing plans that are right for the products and customers of each brand.

In conjunction with the strategy, the following executive changes were announced:

Michael Accavitti will become senior vice president and general manager of the Acura Division. In his new role, Accavitti will be responsible for all sales, marketing and parts and service business for the Acura brand. Accavitti joined Honda in 2011, and is currently the senior vice president of Auto Operations, which includes responsibility for national marketing for the Honda and Acura brands.

Jeff Conrad will become senior vice president and general manager of the Honda Division. Conrad will be responsible for all sales and marketing activities for the Honda brand. Conrad joined American Honda in 1982, and is currently the vice president and general manager of Acura Sales.

American Honda automotive operations have long been separated by function rather than by brand. These moves will result in exclusive divisions, with dedicated sales and marketing teams for Honda and for Acura.  Both brands will be housed under a single “American Honda Auto Division” to be headed by John Mendel, executive vice president of what is now called the Automobile Sales Division.

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Acura USA February 2014 Sales Results

Posted by   on March 3rd, 2014 No comments

Acura Advance

Official release from Acura Media Newsroom:

Acura Gains Drive American Honda Sales Results in February 2014

03/03/2014 – TORRANCE, Calif.

  • Accord, Civic, CR-V and Odyssey continue sales momentum
  • Acura light trucks rise 29.8 percent to set fifth consecutive monthly sales record

American Honda Motor Co., Inc. today reported February 2014 Honda and Acura vehicle sales of 100,405 units. Acura light trucks bucked the February trend, gaining 29.8 percent for the month on sales of 7,482 units. The Honda Division recorded sales of 88,860.

Acura

Acura light truck sales topped even last year’s torrid pace with a fifth straight monthly record, rising 29.8 percent.

  • Acura Division sales bucked market trends with an increase of 1.6 percent overall on sales of 11,545 units
  • MDX sales continue to soar with a 54.9 percent increase on sales of 4,563 units last month
  • RDX posted its 22nd consecutive monthly sales record with sales up 4.2 percent with 2,911 units sold

“Offering the comfort, connectivity and performance every luxury customer wants at a price no other luxury brand can match is clearly a winning formula for Acura light trucks,” said Jeff Conrad, vice president and general manager of Acura Sales. “With Acura trucks setting records month after month, we are creating great momentum for the introductions this year of the RLX Sport Hybrid and all-new TLX luxury performance sedan.”

American Acura Vehicle Sales For February 2014
Month-to-Date Year-to-Date
February February DSR** February February DSR**
2014 2013 % Chg. 2014 2013 % Chg.
Acura Division Total 11,545 11,364 1.6% 22,368 20,853 7.3%
TL 1,480 2,216 -33.2% 2,848 3,713 -23.3%
TSX 911 1,358 -32.9% 1,804 2,684 -32.8%
Memo:  TSX Wagon 103 214 -51.9% 200 410 -51.2%
ILX 1,301 1,997 -34.9% 2,458 3,555 -30.9%
Memo:  ILX Hybrid 42 154 -72.7% 69 238 -71.0%
RLX 371 16 2212.6% 791 16 4818.9%
Memo:  RLX Hybrid 0 0 0.0% 0 0 0.0%
MDX 4,563 2,946 54.9% 8,804 5,521 59.5%
ZDX 8 25 -68.0% 22 56 -60.7%
RDX 2,911 2,795 4.2% 5,641 5,284 6.8%
Selling Days 24 24 49 49
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

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Acura Ranked 2nd in Consumer Reports’ 2014 Brand Report Card

Posted by   on February 25th, 2014 1 comment

2014 Acura RLX

Consumer Reports has ranked Acura second out of 23 makes in their 2014 Brand Report Card. Acura moved up 3 spots from its 2013 ranking with a score of 75, just 4 points shy of this year’s top ranked brand.

The report card aims to recognize the brands which make the best all-around vehicles based on data from Consumer Reports’ comprehensive road tests as well as from subscriber reliability experiences.

“We calculate each brand’s overall score using an equally weighted composite of our road-test and reliability scores for each of its models that we’ve tested and for which our subscribers have provided reliability data in our Annual Auto Survey. To be included, each brand needs at least three models for which we have test and reliability data.” – Consumer Reports

Visit consumerreports.org for the full article: Consumer Reports - Who makes the best cars?

[Source: Consumer Reports]

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Acura Ranked 4th in J.D. Power 2014 Vehicle Dependability Study

Posted by   on February 14th, 2014 No comments
2011 Acura RDX

2011 Acura RDX

Acura has been ranked 4th out of 31 brands in the J.D. Power 2014 U.S. Vehicle Dependability Study(VDS).

“The study, now in its 25th year, examines problems experienced during the past 12 months by original owners of 2011 model-year vehicles. Overall dependability is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.”

While the overall average number of problems per 100 cars has increased for the first time since 1998, Acura saw a decrease in problems from last year’s study, dropping from 120 PP100 in 2013 to 109 PP100 in 2014.

The Acura RDX was awarded highest rank in the Compact Premium CUV segment, while the Acura MDX ranked in the top three of the Midsize Premium CUV segment.

Visit jdpower.com for the full press release: J.D. Power – 2014 Vehicle Dependability Study

[Source: J.D. Power and Associates]

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Acura MDX and RDX Win “Best Cars for the Money” Awards

Posted by   on February 12th, 2014 No comments
2014 Acura MDX

2014 Acura MDX

Official release from Acura Media Newsroom:

Acura MDX and RDX Win U.S. News & World Report 2014 Best Cars for the Money Awards

Acura MDX and RDX deliver value on a luxury Scale

02/12/2014 – TORRANCE, Calif.

Acura’s hottest sellers, MDX luxury sport utility vehicle and RDX luxury crossover SUV,  have won U.S. News & World Report’s 2014 awards with MDX taking the “Best Luxury 3-Row Midsize SUV For The Money” award and RDX winning the “Best Luxury Compact SUV For The Money” category.

“The MDX and RDX continue to win accolades for their outstanding combination of exhilarating, performance, great fuel efficiency, and outstanding value on a luxury scale,” said Jeff Conrad, vice president and general manager of Acura Sales.  “With the five-passenger RDX and new seven-passenger MDX, Acura has unquestionably two of the most competitive luxury SUVs in the market.”

The “Best Cars for the Money” methodology combines quality and value data into a composite score. Within each of 21 award categories, the vehicle with the highest score is named the “Best Car for the Money” in that category. Quality is measured by the overall score a vehicle achieved in the U.S. News car rankings at the time the awards are published. The rankings, updated monthly at www.usnews.com/cars, compare cars on the basis of safety, reliability and a consensus of industry experts’ opinions. Value is measured by a combination of a vehicle’s five-year total cost of ownership and the average price paid for the vehicle at the time the awards are published.

[Source: Acura]

Filed under: Acura News, Acura Official Releases, MDX, RDX
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Acura to Debut New “Let The Race Begin” Commercial

Posted by   on February 7th, 2014 No comments

Acura Commercial - "Let The Race Begin"

Official release from Acura Media Newsroom:

Acura to Debut New “Let The Race Begin” Commercial This Weekend During Prime-Time Television

New advertisement showcases the all-new Acura TLX Prototype sports sedan, the RLX Sport Hybrid SH-AWD™ flagship sedan and the NSX Concept supercar, bringing together three championship performers for the first time in Acura national advertising

02/07/2014 – TORRANCE, Calif.

Acura will debut a futuristic and emotional new television commercial in the top 14 U.S. media markets during prime time network sports programming this weekend, challenging drivers to seek out a new luxury-performance experience.

Set against the backdrop of an otherworldly racetrack, the new Acura TV commercial opens with four robotic horses, representing traditional approaches to luxury performance, emerging from the starting gate and aggressively jostling for position. Spectators watch from the grandstand in a euphoric state, among them a more enlightened and informed individual who seems to know that something unexpected is about to happen. At that moment, an elegant and powerful dark horse emerges from the pack and transforms into the all-new 2014 Acura RLX Sport Hybrid SH-AWD™, which is then joined by the 2015 TLX Prototype and the NSX Concept as all three vehicles surge forward. An on-screen graphic declares “Let the race begin.”

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Filed under: Acura News, Acura Official Releases, NSX, RLX, TLX
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Acura USA January 2014 Sales Results

Posted by   on February 3rd, 2014 No comments

Acura Advance

Official release from Acura Media Newsroom:

American Honda Reports January 2014 Sales as Acura Division Sets New Records

02/03/2014 – TORRANCE, Calif.

  • Acura light truck sales post  37.1 percent increase to set new January record
  • MDX sales rise more than 64 percent; RDX sales up for 21st consecutive month
  • Honda Odyssey posts 16.6 percent increase; CR-V sales up 2.4 percent

American Honda Motor Co., Inc. today reported January 2014 Honda and Acura vehicle sales of 91,631 units, a decrease of 2.1 percent vs. the same period last year amid record cold weather that affected industry sales in many parts of the U.S. Led by a strong lineup of all-weather SUVs, the Acura Division gained substantially in January, with sales up 14.1 percent for a total of 10,823 for the month. The Honda Division recorded sales of 80,808.

Acura

  • Acura light truck sales extended a remarkable run, setting a fourth straight monthly record.
  • MDX also continued its exceptionally strong sales pace with a 64.7 percent increase for its best January ever.
  • RDX claimed its 21st consecutive monthly record, adding 9.7 percent for another January record.

“Even the frigid January weather couldn’t stop the all-wheel-drive MDX and RDX from posting another record sales month,” said Jeff Conrad, vice president and general manager of Acura Sales. “Acura is starting the year on strong footing that will get even stronger when the RLX Sport Hybrid and all-new TLX luxury sport sedan go on sale later this year.”

American Acura Vehicle Sales For January 2014
Month-to-Date Year-to-Date
January January DSR** January January DSR**
2014 2013 % Chg. 2014 2013 % Chg.
Acura Division Total 10,823 9,489 14.1% 10,823 9,489 14.1%
TL 1,368 1,497 -8.6% 1,368 1,497 -8.6%
TSX 893 1,326 -32.7% 893 1,326 -32.7%
Memo: TSX Wagon 97 196 -50.5% 97 196 -50.5%
ILX 1,157 1,558 -25.7% 1,157 1,558 -25.7%
Memo: ILX Hybrid 27 84 -67.9% 27 84 -67.9%
RLX / RL 420 13 3130.8% 420 13 3130.8%
Memo: RLX Hybrid 0 0 0.0% 0 0 0.0%
MDX 4,241 2,575 64.7% 4,241 2,575 64.7%
ZDX 14 31 -54.8% 14 31 -54.8%
RDX 2,730 2,489 9.7% 2,730 2,489 9.7%
Selling Days 25 25 25 25
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

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Sport Hybrid SH-AWD Chosen as Finalist for Green Car Technology Award

Posted by   on January 21st, 2014 No comments

2014 Acura RLX Sport Hybrid

Official release from Acura Media Newsroom:

First of its kind 3-motor hybrid all-wheel-drive system in Acura RLX Sport Hybrid enhances power, handling and fuel efficiency for a new driving experience

01/21/2014 – TORRANCE, Calif.

Acura’s pioneering Sport Hybrid Super-Handling All-Wheel Drive (Sport Hybrid SH-AWD) system has been chosen as a finalist for Green Car Journal’s2014 Green Car Technology Award, which will be awarded January 22, 2014 at the Washington Auto Show in Washington, D.C. The award considers technologies that enable significantly improved environmental performance. The 2014 Acura RLX Sport Hybrid, launching in spring of 2014, is the first Acura vehicle to utilize this groundbreaking new technology that delivers exhilarating performance with class-leading fuel economy ratings via its three-motor hybrid system with unique electric motor-powered torque-vectoring capability.

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