Enter to Win an Acura Thrill Kit

It’s That Kind of Thrill

Attention thrill seekers, Acura wants you to win a specialized prize package tailored to your kind of thrill. Acura collaborated with ten editors and web personalities to create ten different Thrill Kit experiences, each one brings the thrill of the TLX to life in a unique way.

Phantom 2 VisionOf the 10 Thrill Kits up for grabs, my personal pick would be the Ruben Hughes Thrill Kit which includes a DJI Phantom 2 Vision+ Quadcopter, Google Glass Explorer Edition glasses, a Leica D-LUX 6 Digital Camera and a Lexdray Boulder Pack backpack.

With a Phantom 2 Vision Quadcopter aerial drone I could literally take my Acura photography to a higher level – from the skies!

Check out all ten Thrill Kits and enter for a chance to win at acura.com – The Acura TLX “It’s That Kind of Thrill” Sweepstakes.

No purchase necessary. Open to legal residents of 50 U.S. & DC. Ends 11/2/14. Subject to official rules: acura.us/TLXThrillKitsRules

[Source: Acura]

Acura USA September 2014 Sales Results

Acura Advance

Official release from Acura Media Newsroom:

New Acura and Honda Products Fuel Surge in September Automobile Sales

10/01/2014 – TORRANCE, Calif.

  • Hot new Acura TLX powers an 18.8 percent division increase with 3,884 September sales
  • Acura RDX posted its best-ever September with sales of 3,230, rising 6.9 percent for the month and helping Acura trucks to its best September on record
  • New Honda Fit achieves best September ever on sales of 6,628 units, up 66.5 percent
  • Honda CR-V also sets new September record, rising 10.6 percent on sales of 23,722

American Honda Motor Co., Inc. today reported September 2014 Honda and Acura vehicle sales of 118,223 units, an increase of 12.0 percent versus September of last year. The Honda division had its best September since 2007 with sales of 104,391 vehicles, while Acura posted sales of 13,832 units in the same period. Acura trucks posted its best-ever September, rising 6.8 percent vs. 2013. Year-to-date total American Honda sales reached 1,160,605 vehicles.

Acura

Less than two months on the market and without full supply of the three-model lineup at dealerships, the all-new 2015 Acura TLX luxury performance sedan sparked an 18.8 percent sales surge for the luxury brand, boosting division sales to 13,832 for September over the same month in 2013. TLX sales were second only to the Acura MDX within the entire division, followed by another record performance by the RDX, with the luxury SUVs pushing Acura truck sales to a new September record.

  • The hot-selling new TLX posted sales of 3,884 in September to become Acura’s best-selling sedan and second best-selling vehicle, already approaching segment leaders in only its first full month on the market.
  • ILX sales were also up in September, adding 7.4 percent with sales of 1,464 units.
  • Acura truck sales set a new September record, rising 6.8 percent on sales of 8,097 vehicles.
  • Acura’s RDX rose 6.9 percent to post its best-ever September for the brand on sales of 3,230 units.
  • MDX sales increased 7.2 percent with 4,864 units sold in September, continuing to solidify its place as the best-selling three-row luxury SUV in America.

“With the MDX and RDX as the best one-two punch in the luxury SUV segment, the TLX is proving to be the knockout punch we’ve been looking for in the luxury sedan arena,” said Mike Accavitti, Acura division senior vice president and general manager. “The TLX is attracting so much attention online and showroom traffic at our dealers that we don’t yet know the car’s true potential.”

American Acura Vehicle Sales for September 2014
Month-to-Date Year-to-Date
September September DSR** September September DSR**
2014 2013 % Chg. 2014 2013 % Chg.
Acura Division Total 13,832 11,648 13.8% 119,750 120,830 -0.9%
TL 142 1,102 -87.7% 10,357 19,762 -47.6%
TLX 3,884 0 0.0% 6,170 0 0.0%
TSX 58 1,294 -95.7 6,202 14,183 -56.3%
Memo: TSX Wagon 6 141 -95.9% 630 1,632 -61.4%
ILX 1,464 1,363 2.9% 12,854 15,270 -15.8%
Memo: ILX Hybrid 15 108 -86.7% 345 1,236 -72.1%
RLX 187 311 -42.4% 2,695 2,950 -8.6%
Memo: RLX Hybrid 31 0 0.0% 31 0 0.0%
MDX 4,834 4,539 2.7% 48,308 34,803 38.8%
ZDX 3 17 -83.1% 69 323 -78.6%
RDX 3,230 3,022 2.4% 33,095 33,539 -1.3%
Selling Days 24 23 229 229
* Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate ***Memo line items are included in the respective model total

[Source: Acura]

Acura Releases RLX Sport Hybrid SH-AWD

Acura RLX Sport Hybrid SH-AWD

Official release from Acura Media Newsroom:

Acura Releases RLX Sport Hybrid SH-AWD – the Most Powerful and Technologically Advanced Acura Sedan Ever Created

Acura’s three-motor Sport Hybrid system with Super Handling All-Wheel Drive and paired with a 7-speed Dual Clutch Transmission delivers a refined yet exhilarating driving experience unique among luxury sedans

09/26/2014 – TORRANCE, Calif.

Acura has unleashed its most advanced vehicle to date with the 377 horsepower1 RLX Sport Hybrid SH-AWD now on sale. This all-new Acura flagship sedan brings to market a unique blend of exhilarating all-weather, any-road dynamic performance, V8-class acceleration and 4-cylinder fuel efficiency in a luxury performance sedan, the first vehicle of its kind with electrically powered torque vectoring all-wheel drive.

“The RLX Sport Hybrid is the most technologically advanced vehicle in Acura history and we are excited it is now in the hands of our dealers who have been eagerly awaiting its release.” said Michael Accavitti, senior vice president and general manager, Acura division. “We know customers will appreciate the technological sophistication the RLX Sport Hybrid offers and the effort it took to perfect this cutting edge system.”

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Acura USA August 2014 Sales Results

Acura Advance

Official release from Acura Media Newsroom:

All-time Record Sales for Honda Accord Leads American Honda to Near-Record August

09/03/2014 – TORRANCE, Calif.

  • Honda Accord sets all-time monthly record with 51,075 units sold – up 32.5% in August
  • Honda Division sales reach 151,551, just 263 units shy of second-best month in history
  • New Acura TLX drives heavy dealer traffic in its first weeks on the market
  • Acura ILX has best-ever August sales, rising 5.7% for the month

American Honda Motor Co., Inc. today reported August 2014 Honda and Acura vehicle sales of 167,038 units, an increase of 0.4 percent versus August of last year. The Honda division posted the third highest monthly sales result its 44-year history, on sales of 151,551 vehicles in August while Acura posted sales of 15,487 units in the same period. Year-to-date American Honda sales reached 1,042,382 units.

Acura

With the new Acura TLX arriving at dealers across the country last month, enthusiastic customers gave Acura dealers much to cheer about in August, as the new luxury performance sedan sold nearly as fast as dealers could unload them from transport trucks. While TLX supplies continue to ramp up, the best-selling MDX continued to set a near-record pace, and ILX enjoyed its best August on record.

  • TLX went on-sale mid-August and is driving heavy dealer traffic to dealerships nationwide. The great majority of these early units were 3.5-liter V6 models as the 2.4-liter four cylinder began arriving later in the month and V6 SH-AWD models just starting to ship.
  • With supplies improving, the Acura ILX posted its best ever August result on sales of 1,798 units, an increase of 5.7 percent.

“With TLX less than a month on the market, our dealers are reporting incredible showroom traffic with customers trying to buy a TLX before we can get it on the dealer lot,” said Mike Accavitti, Acura division senior vice president and general manager. “Customer interest is the strongest we’ve seen on a new model launch, and we’re just now starting to deliver the highly-rated TLX four-cylinder and V6 SH-AWD models.”

American Acura Vehicle Sales for August 2014
Month-to-Date Year-to-Date
August August DSR** August August DSR**
2014 2013 % Chg. 2014 2013 % Chg.
Acura Division Total 15,487 17,051 -5.8% 105,918 109,182 -2.5%
TL 463 2,227 -78.4% 10,215 18,660 -45.0%
TLX 2,286 0 0 2,286 0 0
TSX 240 1,755 -85.8% 6,144 12,889 -52.1%
Memo: TSX Wagon 25 169 -84.7% 624 1,491 -57.9%
ILX 1,798 1,701 9.6% 11,390 13,907 -17.7%
Memo: ILX Hybrid 24 125 -80.1% 330 1,128 -70.6%
RLX 216 459 -51.2% 2,508 2,639 -4.5%
MDX 6,497 6,499 3.7% 43,444 30,264 44.3%
ZDX 3 29 -89.3% 66 306 -78.3%
RDX 3,984 4,381 -5.7% 29,865 30,517 -1.7%
Selling Days 27 28 205 206
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

Acura Launches All-New 2015 TLX Marketing Campaign

2015 Acura TLX

Official release from Acura Media Newsroom:

Acura Launches All-New 2015 TLX Performance Luxury Sedan with Biggest Marketing Campaign in Brand History

08/11/2014

  • Acura TLX delivers “It’s that kind of thrill” in 360-degree campaign  
  • “My Way” anthem spot captures passion of U.S. team of engineers and designers who developed the TLX
  • Bite-sized and clever creative deployed across multiple platforms for sustained launch effort through fall

Acura is launching the all-new 2015 TLX performance luxury sedan with the biggest marketing campaign in the brand’s history. The TLX, which combines sports-sedan dynamic proportion, premium luxury refinement and super-handling performance, is the star of a 360-degree marketing campaign under the theme “It’s that kind of thrill.”

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Acura USA July 2014 Sales Results

Acura Advance

Official release from Acura Media Newsroom:

American Honda Reports July 2014 Sales

08/01/2014 – TORRANCE, Calif.

  • Honda Accord posts best July sales in five years
  • Honda CR-V mints all-time July record
  • Acura MDX posts best July sales in four years, setting a new monthly record

American Honda Motor Co., Inc. today reported July 2014 Honda and Acura vehicle sales of 135,908 units. The Honda division posted sales of 123,428 units in July while Acura sold 12,480 units in the same period. Year-to-date American Honda sales reached 875,344 units.

Acura

Overall Acura sales reflect a virtual sell out of prior TL and TSX models as the company prepared for launch of the 2015 TLX line of luxury performance sedans, which is now underway nationwide. MDX, America’s all-time best-selling 3-row luxury SUV, was the brand’s best-selling model, besting a year-old July record.

  • All-new 2015 TLX is arriving at dealers now.
  • MDX July sales rose 13.2 percent on sales of 6,283 units, setting a new July record and combined with RDX, set a new July record for light trucks.

“Our July sales were definitely impacted by a lack of sedan availability as we sold out of TSX and TL,” said Mike Accavitti, Acura division senior vice president and general manager. “We’re confident that the all-new TLX luxury performance sedan, arriving at dealers now, will quickly remedy the situation and drive Acura sales growth through the second half of the year.”

American Acura Vehicle Sales for July 2014
Month-to-Date Year-to-Date
July July DSR** July July DSR**
2014 2013 % Chg. 2014 2013 % Chg.
Acura Division Total 12,480 15,150 -20.8% 90,431 92,131 -1.8%
TL 736 1,843 -61.6% 9,752 16,433 -40.7%
TSX 479 1,680 -72.6% 5,904 11,134 -47.0%
Memo: TSX Wagon 57 158 -65.3% 599 1,322 -54.7%
ILX 1,235 1,482 -19.9% 9,592 12,206 -21.4%
Memo: ILX Hybrid 35 110 -69.4% 306 1,003 -69.5%
RLX 208 617 -67.6% 2,292 2,180 5.1%
MDX 6,283 5,551 8.8% 36,947 23,765 55.5%
ZDX 7 41 -83.6% 63 277 -77.3%
RDX 3,532 3,936 -13.7% 25,881 26,136 -1.0%
Selling Days 26 25 178 178
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

Acura TLX GT Race Car to Debut at Mid-Ohio

Acura TLX GT Race Car

Official release from Acura Media Newsroom:

07/31/2014 – TORRANCE, Calif.

  • 2015 Acura TLX to race in premier GT category
  • Single-car entry for RealTime Racing and driver Peter Cunningham
  • Race debut this weekend at the Mid-Ohio Sports Car Course

After completing an initial test program, Acura Motorsports will debut the new 2015 Acura TLX GT in Pirelli World Challenge competition this weekend at American Honda’s “home” circuit, the Mid-Ohio Sports Car Course, in the hands of RealTime Racing owner/driver Peter Cunningham.

The new TLX GT will move Acura into the top category of the Pirelli World Challenge, facing competition from the Audi R8, Bentley Continental, Cadillac CTS-V, Dodge Viper, Ferrari 458, Lamborghini Gallardo, McLaren 12C and Porsche 911.

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