Acura USA October 2015 Sales Report

Official release from Acura Media Newsroom:

American Honda Breaks October Sales Record on Strength of Light Trucks, Strong Honda Car Sales and All-Time Sales Record for Acura TLX

Nov 3, 2015 – TORRANCE, Calif.

  • Total American Honda vehicle sales break October record with 131,651 units
  • Honda brand sets new October record, rising 9.3 percent on sales of 115,572 vehicles
  • Best-ever October American Honda truck sales of 64,226 vehicles, up 15.3 percent
  • Honda Pilot has second best ever October with sales of 12,913 units, up 63.4 percent
  • Acura RDX breaks October record on sales of 3,891 units, an increase of 22.4  percent
  • Honda Accord and Civic post double-digit percentage increases of 11.0 and 15.0
  • Strong Acura sedan sales include a 15.0 percent gain for ILX and record TLX sales

American Honda Motor Co., Inc. today reported record-breaking October sales of 131,651 Honda and Acura vehicles, an increase of 8.6 percent. Honda Division sales rose to an October record of 115,572 units, up 9.3 percent, with truck sales rising 18.5 percent on sales of 55,930 for another October record and car sales reaching 59,642, up 1.8 percent.  Acura sales were also up with total sales of 16,079, a rise of 4.2 percent, with Acura car sales gaining 12.5 percent on sales of 7,783 units.


All-time record sales of the TLX, shooting well past the 5,000 unit mark for the first time, and the record breaking October sales of the ILX pushed Acura sedan sales over the 7,000 unit threshold. With a double-digit sales gain, RDX sales rose to an October record of 3,891.

  • RDX sales shot up 22.4 percent on sales of 3,891 units in October.
  • Sales of MDX remained robust at 4,405 for the month despite limited supply.
  • Acura cars posted a 12.5 percent gain on sales of 7,783 units on the strength of record breaking TLX sales of 5,777units (up 18.1 percent) and 1,860 units of the ILX (up 15.0 percent).

“We continue to strengthen the foundation of the Acura brand on the growing strength of sedan sales,” said Jon Ikeda, vice president and general manager of the Acura division. “Our balanced lineup of passenger cars and light trucks has Acura on track this year for our best annual sales total in almost a decade.”

American Acura Vehicle Sales for October 2015
Month-to-Date Year-to-Date
October October DSR** October October DSR**
2015 2014 % Chg. 2015 2014 % Chg.
Acura Division Total 16,079 15,427 0.5% 148,098 135,177 9.1%
ILX 1,860 1,618 10.9% 15,218 14,472 4.7%
RLX/RL 142 260 -47.3% 1,916 2,955 -35.4%
TL 1 105 -99.1% 87 10,462 -99.2%
TLX 5,777 4,890 13.9% 40,585 11,060 265.5%
TSX 3 48 -94.0% 35 6,250 -99.4%
MDX 4,405 5,324 -20.2% 47,862 53,632 -11.1%
RDX 3,891 3,178 18.1% 42,393 36,273 16.4%
ZDX 0 4 -100.0% 2 73 -97.3%
*** ILX Hybrid 0 15 -100.0% 22 360 -93.9%
*** RLX Hybrid 14 36 -62.5% 221 67 228.6%
*** TSX Wagon 0 5 -100.0% 2 635 -99.7%
Selling Days 28 27 257 256
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate
*** Memo line items are included in the respective model total

[Source: Acura]

2017 Acura NSX Technical Introduction

Official release from Acura Media Newsroom:

Oct 26, 2015

2017 ACURA NSX: Introduction


When the original Acura NSX made its debut 25 years ago, it forever changed the supercar universe by combining scintillating sports car styling and athletic performance—common traits long associated with the exotic car segment—with a new dimension of quality, exceptional ergonomics, comfort, and dynamic poise. The NSX introduced and defined Acura’s approach to “Precision Crafted Performance” with its cutting-edge design and innovative technology that provided accessible supercar performance for real drivers in the real world.

By making use of advanced new technologies such as a lightweight yet rigid all-aluminum monocoque body/chassis and a mid-mounted transverse V6, the original NSX challenged the conventional wisdom for a supercar. Its high-revving V6 engine featured a number of innovative production car technologies including forged pistons, titanium connecting rods and VTEC valve train.

Moreover, the NSX sought a more intimate connection between the car, the driver and the road underneath them, pursued through essential design elements – light weight, open and airy cockpit, and excellent ergonomics – creating an altogether new and paradigm-challenging definition of supercar performance.

Next Generation Concept

The overarching concept for the design and development of this next-generation NSX was the idea of a “human-centered supercar,” one that places the driver at the center of its mission in each and every element of its design and dynamic performance.

Respecting the foundational concepts of the original NSX—accessible supercar performance, everyday drivability, and openness to new technology—this next-generation NSX pursues an altogether new and revolutionary concept of Acura supercar performance – melding timeless NSX values with advanced technologies to create a New Sports eXperience.


Acura Highlights Safety in New Advertising Campaign

Official release from Acura Media Newsroom:

Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign

Oct 15, 2015 – TORRANCE, Calif.

  • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line
  • High impact and emotional national advertising campaign brings to life Acura’s dedication to safety performance
  • The brand’s first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18

Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line1. Based on the brand’s commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign ( highlighting the brand’s dedication to safety performance.

“At Acura, safety has been a part of our engineering culture and DNA since the inception of the brand nearly 30 years ago, something affirmed by these industry-leading safety ratings,” said Jon Ikeda, vice president and general manager, Acura division. “The national advertising campaign illustrates the passion we have for not only achieving safety leadership but also the motivation behind our safety efforts.”

This is the second time in Acura history that the brand has achieved industry-leading safety status by earning the highest available ratings from both NHTSA and IIHS at the same time across in its lineup. In 2009, Acura was the first brand ever to simultaneously earn top safety ratings from NHTSA and IIHS across the model lineup. Additionally, Acura was the first automotive brand to introduce advanced driver-assistive technology to the luxury market by offering autonomous emergency braking (AEB) with the introduction of its Collision Mitigation Braking System (CMBS) on the 2006 Acura RL.

“Building upon the robust ACE™ body structure, we have achieved a new level of occupant protection and with AcuraWatch™ we help the driver mitigate, and at times avoid, collisions,” said Chuck Thomas, chief engineer automotive safety, Honda R&D Americas, Inc. “Looking ahead, our research in advanced automated driving technology has the potential to help realize our dream of a collision-free mobile society, perhaps within the next few decades.”

Acura safety leadership is further highlighted by the fact that the brand is the only automaker to offer all three advanced technology features (Front Collision Warning, Lane Departure Warning, and Rearview Camera) recommended by the NHTSA on all of its models, delivered in the AcuraWatch™ suite of safety and driver-assistive technologies2.

Additionally, Acura is the only brand in the industry to receive the top rating of “Superior” across its model line1 for its front crash prevention technology.

Acura’s Safety Advertising Campaign

While other luxury automotive brands use close call scenarios and crash demonstrations to depict safety messages, Acura is taking a more emotional approach with its safety campaign by focusing on the brand’s philosophy of putting people first. The initiative is the first emotionally-driven safety campaign for the brand.

In an integrated campaign, including :15, :30 and :60 spots; digital advertising and a dedicated landing page, the viewer sees an Acura engineer prepare for a controlled laboratory safety test and load human-like figures into an Acura MDX. The figures, a man; woman and two young children, are the engineer and his family. As the car accelerates, the camera cuts back inside the car to reveal the passengers have been traditional crash test dummies all along; the engineer envisioned the figures as his own family.

The spot cuts away from the safety test and displays the message: “When you don’t think of them as dummies, something amazing happens.” The spot ends by promoting the brand’s achievement in earning top overall safety ratings across its entire model line.

“We wanted to capture how our Acura engineers believe safety transcends technology; it’s really about putting people first,” said Leila Cesario, national advertising manager, Acura division. “As safety is the third top purchase consideration for luxury buyers, an emotional campaign like this illustrates how important safety performance is for Acura and luxury buyers alike.”

The campaign includes placement on national network and cable television, major web portals, video streaming and digital lifestyle verticals.

1IIHS Top Safety Pick+ claim applies to 2016 model year vehicles except TLX, where only the 2015 TLX has been tested.  Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration’s (NHTSA’s) New Car Assessment Program (

2Information about crash avoidance technologies as part of the Government 5-Star Safety Ratings program can be found at

[Source: Acura]

NSXPO 2015 – Palm Springs, California

By Tyson Hugie. Photos by Jhae Pfenning.

The unsuspecting residents of Southern California’s Coachella Valley were swarmed over Columbus Day weekend by upwards of 200 Acura NSXs participating on a 4-day convention. The event, called NSXPO, is an annual tradition of the NSX Club of America (NSXCA) that has been held in cities across the United States for over a decade. With each passing year, the scope and size of the event grow, and this 2015 program marked the largest single gathering in all known history of NSXs in North America.

Palm Springs made the perfect host location for this multi-faceted event which drew attendees from as far east as Manhattan and as far north as Edmonton, Alberta. Event Director Chris Willson, who is a long-time NSX enthusiast whose line of work at ScienceofSpeed specifically involves NSX performance, took the reins in assembling a team and acting as the face of NSXPO. The event kicked off on Thursday, October 8th at the Palm Springs Air Museum where the aircraft were moved aside and the NSXs took over on the tarmac just outside the hangar door. Event Photographer Bob Ondrovic braved the heights of a scissor lift to capture a sunset photo of the cars & their owners at just the right angle.

Best of all, the centerpiece for the group photo was the all-new Acura NSX – back after a 10-year hiatus as a halo car that embodies Acura’s capabilities in styling, performance, and handling. Acura representatives were present throughout NSXPO to share insights on the new car, including Project Leader Ted Klaus and Lead Interior Designer Michael Cao. Judging took place that same evening for the NSXPO Concours d’Elegance, with winners to be selected in a total of 10 categories.

On Friday, a members-only racetrack called The Thermal Club opened its doors in a rare and exclusive opportunity for all credentialed NSXPO attendees. HPDE Director Jim Cozzollino had arranged for club members to participate in performance driving on the South Palm Circuit, as well as the autocross & skidpad facilities. The late summer’s heat cranked up, but that didn’t stop attendees from pushing their cars to the limits. Capping off the track event was a special ride-along for 3 lucky attendees in the new Berlina Black NSX as part of a charity raffle. Over $2,000 was raised for Rides for Kids in connection with this activity. Seasoned racecar driver Peter Cunningham from RealTime Racing was the pilot in command during those ride-alongs. All NSXs were allowed on the track for a couple of low-speed parade laps. It was a surreal experience for NSX enthusiasts to see the sheer volume of cars. That evening, The Living Desert botanical garden provided club members with a catered meal under the stars.

The NSX has always received accolades for its handling, so it was only fitting that NSXPO incorporated a real-world driving experience and for that, a 103-mile drive route was planned for Saturday morning that would take club members from the desert floor to over 6,000 feet in elevation on some of the best twisties in Southern California on Highways 243 and 74 through the beautiful San Jacinto Mountains.

The final event at NSXPO was a world-class closing ceremony at “The Show” – an advanced and luxurious auditorium at the Agua Caliente Resort. Capable of seating several thousand, The Show was configured for a more intimate setting with individually spot-lit banquet tables and special custom-built centerpieces by Planning Committee member JC Converse. On stage were a 1999 Zanardi NSX, the new NSX, Peter Cunningham’s RealTime Racing NSX, and a NY-based club member’s pristine 1993 NSX. The wait staff served up fine dining while presenters took the stage for the night’s program.  Keynote speakers were Michael Cao, Ted Klaus, and Peter Cunningham. Finally, over $30,000 in donated prizes were raffled off at the end of the night to many lucky winners. Some of the prizes were high-dollar items like an Exedy clutch and a full set of Rays Wheels.

The overall sense of “family” throughout the event was what made NSXPO so special. No matter the demographic background, all attendees shared a common love and passion for the NSX and many new friendships were made. Having the all-new NSX present at this year’s event was a real treat, and it was a fitting celebration for the original car’s 25th anniversary. The NSXPO Planning Committee’s hard work and dedication paid off in a big way, but they couldn’t have done it without the tireless work of the many sponsors, volunteers, and exceptional venues that made it happen.  Thanks to everyone who was involved in making this New Sports eXperience one of the best ever.

[Source: Tyson Hugie, Photos by Jhae Pfenning]

Acura to Unveil Restored Legend and Custom ILX at 2015 SEMA Show

Official release from Acura Media Newsroom:

Acura to Showcase Legendary Performance Heritage and Personalization at 2015 SEMA Show

Oct 12, 2015 – TORRANCE, Calif.

  • Acura to unveil rapper, actor Ludacris’ custom-restored 1993 Legend
  • Highly modified 2016 ILX by Galpin Auto Sports will also debut at SEMA during the Acura press conference on Nov. 3

Acura’s 2015 SEMA showcase will be highlighted by a custom-restored 1993 Acura Legend sedan owned by actor and rap artist Ludacris. Stepping up its game from the 2014 SEMA Show – where the performance-oriented Galpin Auto Sports Acura TLX was unveiled – the luxury brand will also feature a wide variety of vehicles showcasing its performance heritage and its products’ customization potential at the 2015 SEMA Show in Las Vegas.

Following a collision that severely damaged Ludacris’ cherished 1993 Legend, Team Acura set about to artfully restore and modify the vehicle under the guidance of Acura Design Studio in Los Angeles and under the watchful eye of Acura Global Creative Director, Dave Marek. Fans can follow the build progress leading up to SEMA on Acura (@Acura) and Ludacris’ (@Ludacris) social media channels and by using the hashtag #LegendaryDuo.

“Working with a real car guy and a passionate Acura owner like Ludacris has made the processes of bringing his Legend back to its original glory a fun and unique experience,” said Marek. “We wanted to put our own stamp on the Legend while retaining the essence of the original that Ludacris has worked so hard to maintain over the years and we look forward to unveiling the sedan for the first time at the SEMA Show.”

Also making its SEMA debut is a highly modified ILX from Galpin Auto Sports, which is inspired by the Legend rebuild. Both vehicles will be featured at the Acura press conference Nov. 3 at 1:00 p.m. PT and will be joined by the next-generation NSX supercar and a 2016 ILX outfitted with the Genuine Acura Accessory package.

[Source: Acura]

Acura USA September 2015 Sales Report

Official release from Acura Media Newsroom:

Trucks Drive Numerous American Honda September Sales Records

Oct 1, 2015 – TORRANCE, Calif.

  • Total American Honda sales rise 13.1 percent on sales of 133,750 for a new September record
  • Overall American Honda truck sales also set a new September mark, increasing 26.9 percent on sales of 63,635
  • Honda brand sets new September record, rising 14 percent on sales of 119,046
  • Honda trucks also have best September, up 31.9 percent with 55,474 units sold
  • Acura trucks have best-ever September, gaining 0.8 percent on sales of 8,161 vehicles
  • Acura RDX records best September sales, rising 19.1 percent on sales of 3,848 units

American Honda Motor Co., Inc. today reported a robust 13.1 percent September 2015 sales increase on total sales of 133,750 Honda and Acura vehicles for a new September benchmark. Honda Division sales totaled 119,046, up 14 percent for a new September record, with car sales reaching 63,572 for a 2 percent gain and truck sales rising 31.9 percent on sales of 55,474 for another September record. Acura reported 14,704 vehicle sales for a solid 6.3 percent gain, with cars capturing 6,543 sales (up 14.1 percent) and trucks setting a new September record, reaching 8,161 sales (up 0.8 percent).


Acura cars continued strong momentum in a light truck-dominated market with TLX easily surpassing the 4,500-unit mark, while ILX enjoyed a double-digit increase for the month. RDX also gained sharply in a hotly competitive market segment, setting a new September record to boost total Acura truck sales into record territory. Overall, Acura sales were up 6.3 percent.

  • RDX sales shot up 19.1 percent on sales of 3,848 in September to help Acura trucks to a 0.8 percent increase.
  • MDX posted a strong month with sales of 4,313 for the month, despite supply constraints.
  • Anchored by the TLX, Acura cars gained 14.1 percent on sales of 6,543 for the month:
    • TLX sales totaled 4,753 for an increase of 22.4 percent
    • ILX was up 10.2 percent on sales of 1,614 units

“In addition to strong demand for our lineup of luxury performance products what we are seeing is the growing stature of the Acura brand,” said Jon Ikeda, vice president and general manager of the Acura division. “With the reborn NSX on the horizon, Acura is poised for great things in the luxury automotive marketplace.”

American Acura Vehicle Sales for September 2015
Month-to-Date Year-to-Date
September September DSR** September September DSR**
2015 2014 % Chg. 2015 2014 % Chg.
Acura Division Total 14,704 13,832 2.1% 132,019 119,750 10.2%
ILX 1,614 1,464 5.8% 13,358 12,854 3.9%
RLX/RL 174 187 -10.7% 1,774 2,695 -34.2%
TL 1 142 -99.3% 86 10,357 -99.2%
TLX 4,753 3,884 17.5% 34,808 6,170 464.1%
TSX 1 58 -98.3% 32 6,202 -99.5%
MDX 4,313 4,864 -14.9% 43,457 48,308 -10.0%
RDX 3,848 3,230 14.4% 38,502 33,095 16.3%
ZDX 0 3 -100.0% 2 69 -97.1%
*** ILX Hybrid 2 15 -87.2% 22 345 -93.6%
*** RLX Hybrid 26 31 -19.5% 207 31 567.7%
*** TSX Wagon 0 6 -100.0% 2 630 -99.7%
Selling Days 25 24 229 229
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate
*** Memo line items are included in the respective model total

[Source: Acura]