Acura Announces TLX Acura Advantage Program

2015 Acura TLX

Official release from Acura Media Newsroom:

Acura Celebrates Coming Launch of 2015 TLX Performance Luxury Sedan with Special TLX Acura Advantage Program

07/03/2014 – TORRANCE, Calif.

  • All-new 2015 TLX available at Acura dealerships this August
  • TLX introductory pricing starts at $30,995
  • Special $500 allowance for Acura Genuine Accessories

The 2015 Acura TLX performance luxury sedan will arrive at Acura dealers nationwide beginning this August with a manufacturer’s suggested retail price (MSRP) starting at $30,995* for the 2.4-liter TLX. To celebrate the upcoming arrival of the all-new model, Acura will launch the TLX Acura Advantage1 program starting July 7, which offers prospective TLX customers the opportunity to reserve an all-new TLX at special introductory prices, along with special lease and APR financing rates and a $500 allowance toward the purchase of Acura Genuine Accessories.

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Acura USA June 2014 Sales Results

Acura Advance

Official release from Acura Media Newsroom:

American Honda Reports June 2014 Sales

07/01/2014 – TORRANCE, Calif.

  • Honda Civic and Accord post sales of more than 32,000 each in June for increases of 8.7 and 2.1 percent respectively
  • Honda CR-V posts best-ever 6-month sales performance with a gain of 6.1 percent YTD
  • Total Acura truck sales were up 6.1 percent in June
  • Acura MDX claims best-ever 6-month sales performance with an increase of 68.4 percent

American Honda Motor Co., Inc. today reported June 2014 Honda and Acura vehicle sales of 129,023 units. The Honda division posted sales of 117,817 units in June while Acura sold 11,206 units in the same period. Year-to-date American Honda sales reached 739,436 units.

Acura

Overall Acura sales continue to reflect the decreasing supply of TL and TSX models as the company prepares for launch of the 2015 TLX line of luxury performance sedans later this summer. With an unprecedented first half of the year, MDX and RDX continue to sell at a near record pace, pushing Acura truck sales up 6.1 percent for the month.

  • Acura truck sales rise 6.1 percent in June
  • MDX June sales rose 27.7 percent on sales of 4,890 units
  • Posting its best-ever six-month sales performance, the Acura MDX led the division with sales of 30,644 units, an increase 68.4 percent over last year

“The MDX and RDX had a stellar first half of the year, certainly a good indicator that the Acura brand is moving in a strong direction,” said Mike Accavitti, Acura division senior vice president and general manager. “While we expected the reduced supply of sedans to impact sales this summer, the upcoming launch of the all-new 2015 TLX lineup heralds a new era for the Acura brand.”

American Acura Vehicle Sales for June 2014
Month-to-Date Year-to-Date
June June DSR** June June DSR**
2014 2013 % Chg. 2014 2013 % Chg.
Acura Division Total 11,206 13,765 -11.8% 77,951 76,981 1.9%
TL 990 2,156 -50.3% 9,016 14,590 -37.8%
TSX 681 1,708 -56.8% 5,425 9,454 -42.2%
Memo: TSX Wagon 67 154 -52.9% 542 1,164 -53.1%
ILX 928 1,507 -33.3% 8,357 10,724 -21.6%
Memo: ILX Hybrid 44 163 -70.8% 271 893 -69.5%
RLX 229 499 -50.3% 2,084 1,563 34.2%
MDX 4,890 3,828 38.4% 30,664 18,214 69.5%
ZDX 3 44 -92.6% 56 236 -76.1%
RDX 3,485 4,023 -6.2% 22,349 22,200 1.3%
Selling Days 24 26 152 153
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

2015 Acura ILX On Sale June 18

2015 Acura ILX

Official release from Acura Media Newsroom:

2015 ILX Offers Two Powertrain Options plus Premium Features on Acura’s Gateway Luxury Sports Sedan

The feature-packed ILX offerings, including an exhilarating 2.4-liter, 6-speed manual pairing and a fuel-efficient 2.0-liter automatic, provide the Acura experience to entry luxury customers

06/17/2014 – TORRANCE, Calif.

Going on sale June 18, 2014 the 2015 Acura ILX lineup provides new luxury buyers with numerous ways to join the Acura family with a manufacturer’s suggested retail price (MSRP1) starting at $27,050. The ILX is available in four grade levels offering different blends of performance and premium features plus Acura refinement and quality in a sleek, sporty and luxurious package.

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Acura USA May 2014 Sales Results

Acura Advance

Official release from Acura Media Newsroom:

American Honda Sales Increase 9.0 Percent in May

06/03/2014 – TORRANCE, Calif.

  • American Honda sets May record for light truck sales
  • Honda Accord, Civic and CR-V each post double digit gains, together selling over 100k units
  • Acura MDX shatters May record, lifts light trucks to best May in division history

American Honda Motor Co., Inc. today reported May 2014 Honda and Acura vehicle sales of 152,603 units—an overall increase of 9.0 percent (5.0 percent based on the Daily Selling Rate, or DSR*) compared to May 2013, which showed a similar increase vs. the previous year. The Honda Division posted an increase of 9.8 percent with May sales of 137,928 units. Acura division gained 2.2 percent on May sales of 14,675, with light trucks increasing 32.9 percent for the month on sales of 10,301 units. Year-to-date American Honda sales reached 610,413 units.

Acura

Hot-selling Acura light trucks continued their record-setting pace, combining to achieve the best May sales in division history. The MDX also posted its best May ever, topping sales of over 5900 for the month and up 115.6 percent for the year.  After posting 24 consecutive months of record sales, the RDX netted May sales of 4,299 and gaining 3.8 percent for the year. Monthly sales of both the TL and TSX models reflect very tight supply with the anticipation of the launch of the all-new 2015 Acura TLX later this year.

  • Total Acura division sales increased 2.2 percent over last year on sales of 14,675 units in May
  • Acura trucks led the division with an increase of 32.9 percent on sales of 10,301 for a best-ever May performance
  • MDX also posted its best May with sales up 115.6 percent on sales of 5,997 units

“Acura light trucks continue to exceed even our high expectations, with the MDX posting another record increase in May,” said Mike Accavitti, Acura division senior vice president and general manager. “As dealers and customers anxiously await the all-new TLX, it’s great to see models like the ILX having one of its better months and drawing a new, younger customer to the Acura brand.”

*The daily selling rate (DSR) is calculated with 27 days for May 2014 and 26 days for May 2013. Year-to-date, the DSR is calculated with 128 days for 2014 and 127 days for 2013. All other percentages in release are unadjusted; see table for adjusted DSR figures.

American Acura Vehicle Sales for May 2014
Month-to-Date Year-to-Date
May May DSR** May May DSR**
2014 2013 % Chg. 2014 2013 % Chg.
Acura Division Total 14,675 14,364 -1.6% 66,745 63,216 4.8%
TL 1,480 2,682 -46.9% 8,026 12,434 -36.0%
TSX 941 1,948 -53.5% 4,744 7,746 -39.2%
Memo: TSX Wagon 82 191 -58.7% 475 1,010 -53.3%
ILX 1,629 1,709 -8.2% 7,429 9,217 -20.0%
Memo: ILX Hybrid 63 195 -68.9% 227 730 -69.1%
RLX / RL 324 273 14.3% 1,856 1,064 73.0%
Memo: RLX Hybrid 0 0 0.0% 0 0 0.0%
MDX 5,997 2,781 107.7% 25,774 14,386 77.8%
ZDX 5 41 -88.3% 53 192 -72.6%
RDX 4,299 4,930 -16.0% 18,864 18,177 3.0%
Selling Days 27 26 128 127
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

2015 Acura MDX On Sale June 3

2015 Acura MDX

Official release from Acura Media Newsroom:

Highly Acclaimed and Award-winning Acura MDX Remains the Luxury SUV Standout for 2015

Acura’s hot-selling flagship SUV continues to offer an exceptional blend of luxury, technology, performance and versatility

06/02/2014 – TORRANCE, Calif.

Acura’s award-winning MDX luxury SUV goes on sale June 3, returning for the 2015 model year. The MDX is once again available in two-wheel and Super Handling All-wheel Drive (SH-AWD) drivetrain configurations and four luxuriously-appointed grades. The 2015 MDX starts with a manufacturer’s suggested retail price (MSRP) of $42,5651.

With 2014 accolades including Autoguide.com “Utility Vehicle of the Year” and a Top Rating from Edmunds.com, to U.S. News & World Report naming the MDX “Best Luxury 3-row SUV for Families” and “#1 Luxury Crossover SUV,” plus Kiplinger’s Personal Finance awarding it the “Best Value Award,” the completely reengineered 2014 MDX debuted to critical acclaim. Discerning luxury SUV customers echoed the critics’ sentiments, purchasing Acura’s seven-passenger luxury SUV in record numbers.

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Acura USA April 2014 Sales Results

Acura Advance

Official release from Acura Media Newsroom:

American Honda Sales Rise 1.1 Percent in April

05/01/2014 – TORRANCE, Calif.

  • CR-V sets new April record as Honda core models anchor on-going retail sales success
  • Acura light trucks set April record, continue unprecedented growth in 2014

American Honda Motor Co., Inc. today reported April 2014 Honda and Acura vehicle sales of 132,456 units—an overall increase of 1.1 percent (-2.8 percent based on the Daily Selling Rate, or DSR*)compared to April 2013. The Honda Division also saw in increase of 1.1 percent with April sales of 118,334. Acura division gained 1.6 percent on April sales of 14,122, with light trucks increasing 35.9 percent for the month on sales of 9,536 units.  Year to date American Honda sales reached 457,810.

Acura

Acura light trucks continue to sell well above last year’s pace, led by the hot-selling MDX and RDX. However, vehicle supply is becoming a factor as Acura begins winding down production of TSX and TL models in preparation for the new TLX models, which are scheduled to hit the ground later this year.

  • Acura division sales increased 1.6 percent vs. 2013 with 14,122 units sold in April
  • Acura trucks set a new April sales record with an increase of 35.9 percent on sales of 9,536
  • MDX posted another major increase with sales up 80 percent in April
  • RDX sales increased for an unprecedented 24th month in a row, climbing 6.3 percent

“With RDX posting two solid years of continuous growth and MDX sustaining its hot sales pace, our Acura SUVs continue to set the standard in the luxury light truck segment,” said Mike Accavitti, Acura division senior vice president and general manager. “In a few short months, we will unleash the all-new 2015 Acura TLX to reestablish Acura’s reputation for thrilling luxury performance sedans and establish the Acura brand as a force to be reckoned with in the luxury segment.”

*The daily selling rate (DSR) is calculated with 26 days for April 2014 and 25 days for April 2013. Year-to-date, the DSR is calculated with 101 days for 2014 and 101 days for 2013. All other percentages in release are unadjusted; see table for adjusted DSR figures.

American Acura Vehicle Sales for April 2014
Month-to-Date Year-to-Date
April April DSR** April April DSR**
2014 2013 % Chg. 2014 2013 % Chg.
Acura Division Total 14122 13,899 -2.3% 52,070 48,852 6.6%
ILX 1,659 1,894 -15.8% 5,800 7,508 -22.7%
RLX/RL 353 407 -16.6% 1,531 791 93.6%
TL 1,694 2,959 -45.0% 6,546 9,752 -32.9%
TSX 880 1,622 -47.8% 3,803 5,798 -34.4%
MDX 5,180 2,877 73.1% 19,777 11,605 70.4%
RDX 4,344 4,088 2.2% 14,565 13,247 9.9%
ZDX 12 52 -77.8% 48 151 -68.2%
Memo: ILX Hybrid 49 152 -69.0% 164 535 -69.3%
Memo: TSX Wagon 89 206 -58.5% 393 819 -52.0%
Selling Days 26 25 101 101
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

2014 Acura MDX and RDX Selected as Edmunds.com Top Rated Vehicles

2014 Acura MDX

Official release from Acura Media Newsroom:

04/17/2014 – TORRANCE, Calif.

Acura’s dynamic luxury light truck duo, the 2014 MDX luxury sport utility vehicle and the 2014 RDX luxury crossover sport utility vehicle, have been named as Top Rated Vehicles by Edmunds.com.

“This honor from Edmunds confirms what the sales records achieved by MDX and RDX already demonstrate; Acura has the best one-two punch in the luxury marketplace,” said Mike Accavitti, Senior Vice President and General Manager of the Acura Division.  “With the five-passenger RDX and new seven-passenger MDX, Acura continues to deliver an outstanding combination of exhilarating performance, great fuel efficiency, extraordinary luxury and value.”

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2015 Acura TLX Unveiled at the 2014 New York International Auto Show

2015 Acura TLX

Official release from Acura Media Newsroom:

04/16/2014 – NEW YORK, N.Y.

  • Two new, high-performance engines backed by new 8- and 9-speed transmissions
  • Most advanced dynamic package ever offered by Acura
  • Sophisticated design, premium refinement and extensive luxury appointments

Acura today unveiled the all-new 2015 TLX performance-luxury sedan at the 2014 New York International Auto Show (NYIAS). Developed under the theme of Red Carpet Athlete, the all-new TLX is designed to deliver a unique and compelling blend of sports-sedan athleticism and premium luxury refinement.

“Harnessing the exhilarating power of new engines, new highly-efficient transmissions and next-generation dynamics technology – blended perfectly with impeccable style and luxury – the TLX will deliver a thrill like no other,” said Mike Accavitti, Senior Vice President and General Manager of Acura. “Both the considerable performance capabilities of the TLX and the serious energy and resources brought to the brand from the newly dedicated Acura team herald the start of a new era for Acura.”

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