Acura USA January 2016 Sales Report

Official release from Acura Media Newsroom:

American Honda Reports January 2016 Car and Truck Sales; New Civic Leads Honda Division to January Record

Feb 2, 2016 – TORRANCE, Calif.

  • Honda division sets new January benchmark on sales of 90,247 vehicles
  • All-new 2016 Honda Civic, the 2016 North American Car of the Year, defies winter weather and competition to net huge sales gain of 54.9 percent and a new January record
  • Acura ILX bucks market trends and unusual month to gain 24.3 percent

American Honda Motor Co., Inc. today reported January sales of 100,497 Honda and Acura vehicles, a decrease of 1.7 percent in an unusual month as the industry endured winter weather on both coasts along with two fewer selling days and one less weekend than January 2015. Honda Division set a new January record with 90,247 units sold; Honda car sales reached 50,812 while truck sales totaled 39,435 for the month. Acura sales totaled 10,250 with sedan sales of 3,570 and trucks reaching 6,680 units in January.

Acura

With a thick blanket of winter snow covering one of the Acura brand’s strongest markets in the Northeastern U.S., Acura sales dimmed slightly in January, but the performance of gateway model ILX defied the challenges.

  • Acura’s gateway luxury sedan, ILX gained a substantial 24.3 percent on sales of 1,233 in January

“The blowing snow obscured the fact that Acura’s momentum continued in January, with both sedan and truck sales essentially on track,” said Jon Ikeda, vice president and general manager of the Acura division. “2016 will be an exciting year for Acura with the 2017 NSX on the way to help celebrate the 30th anniversary of the Acura brand.”

American Acura Vehicle Sales for January 2016
Month-to-Date Year-to-Date
January January DSR** January January DSR**
2016 2015 % Chg. 2016 2015 % Chg.
Acura Division Total 10,250 11,982 -7.3% 10,250 11,982 -7.3%
ILX 1,233 992 34.7% 1,233 992 34.7%
RLX/RL 98 176 -39.7% 98 176 -39.7%
TL 0 18 -100.0% 0 18 -100.0
TLX 2,239 2,892 -16.1% 2,239 2,892 -16.1%
TSX 0 6 -100.0% 0 6 -100.0
MDX 3,576 4,381 -11.6% 3,576 4,381 -11.6%
RDX 3,104 3,517 -4.4% 3,104 3,517 -4.4%
ZDX 0 0 0.0% 0 0 0.0%
*** ILX Hybrid 0 3 -100.0% 0 3 -100.0%
*** RLX Hybrid 18 14 39.3% 18 14 39.3%
*** TSX Wagon 0 0 0.0% 0 0 0.0%
Selling Days 24 26 24 26
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate
*** Memo line items are included in the respective model total

[Source: Acura]

Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial

Official release from Acura Media Newsroom:

Jan 29, 2016 – TORRANCE, Calif.

  • Iconic Van Halen song infuses high-voltage energy into NSX rollout
  • Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX
  • Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot

Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin’ with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar.

The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot.

“In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience,” said Jon Ikeda, vice president and general manager of Acura. “The high energy visuals are complemented by a big rock anthem, giving viewers just a taste of the emotion this new Acura supercar elicits.”

Acura Super Bowl Spot Creative Concept

Tagged with the words “What He Said,” the Acura Super Bowl commercial demonstrates the NSX is better described through raw emotion than words alone. This is the first time Van Halen has released Runnin’ with the Devil for use in advertising. The 30-second visual tour de force relies on the elegant design and powerful inner-workings of the NSX, with Runnin’ with the Devil building softly in the background, before erupting in a powerful crescendo through rapid-fire vocals – hollers and screams responding to every camera movement across the intricate details of the NSX.

The color palette of the NSX Super Bowl commercial is a deliberately vibrant red, white and blue, a celebration of the all-new 2017 NSX, the only supercar designed, developed and manufactured in the U.S. Exclusive global production of the NSX is set to begin this spring at the new Performance Manufacturing Center in Marysville, Ohio1. Acura was the first international luxury nameplate to develop and manufacture products in America.

Social Media and Digital Activations and NSX Experience

Acura’s social media activations culminate in delivering a Precision Crafted Performance experience. Through Twitter Conversational Video, viewers generate a pre-populated tweet featuring the 30-second commercial, which when shared using #DriveAcuraNSXContest and tagging a friend, will enter them into a sweepstakes for a VIP NSX driving experience. The sweepstakes will also be accessible via the Acura Twitter and Facebook pages.

Extending to the digital space, the brand will unveil a 60-second version of the Super Bowl commercial and a countdown clock beginning Jan. 29 that leads to the Feb. 25 launch of the Acura NSX online vehicle configurator. The NSX configurator will enable potential customers and fans alike to design and build their dream NSX. Additionally, starting Feb. 25, those interested in purchasing an NSX can contact an authorized Acura retailer to place their order.

The 2017 Acura NSX

Created to bring a new experience to the supercar segment, the next-generation Acura NSX challenges conventional beliefs about supercars, with cutting-edge and world-first technologies. Much as the first generation NSX did a quarter century ago, the 2017 NSX breaks the mold through a first-of-its-kind Sport Hybrid Super Handling All-Wheel Drive power unit, a multi-material body structure, advanced aerodynamics and a cockpit that supports performance driving on every level without sacrificing comfort.

Precision Crafted Performance

Precision Crafted Performance – performance delivered with incredible precision, outstanding quality and elegant, innovative engineering – defines Acura’s core character and authentic brand DNA. Acura’s Super Bowl commercial and related activations are high-profile elements in a newly-launched brand campaign that focuses on communicating Precision Crafted Performance as the Acura brand direction.

The Acura brand is committed to sharpening its focus on these core values, expressed in the dynamic capabilities and styling of Acura products, as well as in the brand’s marketing and customer experience, in order to create a more distinct and powerful image for Acura in the marketplace.

The Acura Super Bowl commercial can be viewed at Acura.com. Additional media assets and information, including screen shots, 2017 Acura NSX pricing, features and high-resolution photography is available at AcuraNews.com. The spot was created and produced by MullenLowe, agency of record for Acura.

[Source: Acura]

Acura Launches New “Point of View” Brand Campaign

Official release from Acura Media Newsroom:

Acura Launches New Brand Campaign Touting Precision Crafted Performance DNA

Jan 14, 2016 – TORRANCE, Calif.

  • New brand campaign reintroduces Precision Crafted Performance as the Acura’s core promise to its customers
  • 60-second TV commercial kicks-off Jan. 17 during NFL AFC playoffs
  • Breakout actor Michael B. Jordan joins the brand as official voice of Acura

Acura today announced the launch of a new marketing campaign centered on the reintroduction of Precision Crafted Performance as the brand’s core promise and new advertising theme. The announcement of the new, multi-platform marketing campaign comes as Acura prepares for the launch of the highly anticipated next-generation NSX supercar and the celebration, on March 27, 2016, of its 30th anniversary as a leading luxury automotive brand.

The Acura “Point of View” brand campaign debuts during the NFL AFC playoffs with a sixty-second spot highlighting the brand’s unique philosophy to developing vehicles; sharing the incredible precision, quality and innovative engineering that goes into every detail.

“There is no more clear promise for the Acura brand than Precision Crafted Performance,” said Jon Ikeda, vice president and general manager of Acura. “We’re committed to infusing this core Acura promise into every facet of our products and the customer experience, including our marketing voice. The new Acura NSX supercar, which anchors the launch of the campaign, is a pinnacle expression of our DNA and demonstrates how we will deliver on those core values.”

The new brand campaign also represents the debut of the official new voice for the Acura brand’s national broadcast advertising: breakout actor Michael B. Jordan, star of the new Rocky sequel film Creed and television’s The Wire and Friday Night Lights, among other film and TV roles.

“Michael B. Jordan is recognized for the passion he brings to his roles and we are thrilled to have him represent the Acura brand and give energy and voice to our focus on Precision Crafted Performance,” said Leila Cesario, manager of national advertising for Acura.

The new brand campaign will include a multi-channel rollout on Acura digital and social media platforms including placements on ESPN.com, Yahoo! and Facebook. The campaign will also extend into Super Bowl 50, where Acura will run a spot during the first quarter focused on the NSX and its North American roots.

Amplifying the Precision Crafted Performance direction is the debut at this week’s 2016 North American International Auto Show in Detroit of the Acura Precision Concept, a new and thrilling expression of Acura’s future design and technology direction. The “Point of View” spot was previewed to automotive industry leaders during the brand’s press conference.

The launch of the new campaign comes as Acura looks to celebrate its 30th anniversary this spring, marking a major milestone since launching in America on March 27, 1986, as the first Japanese luxury automotive brand. The brand debuted with the Acura Legend Sedan and Integra Coupe and 5-door under the tagline “Precision Crafted Automobiles.” The tagline evolved into “Precision Crafted Performance” with the 1990 introduction of the first generation Acura NSX.

[Source: Acura]

Acura USA December 2015 Sales Report

Official release from Acura Media Newsroom:

American Honda Sets New All-Time Annual Sales Record

Jan 5, 2016 – TORRANCE, Calif.

  • Total combined annual Honda & Acura vehicle sales eclipse previous record set in 2007 with a 3.0 percent gain over 2014
  • Honda Division records its best-ever year in 2015, gaining 2.6 percent
  • Total Honda & Acura trucks set new all-time annual marks, up 9.7 percent in 2015
  • Honda CR-V maintains position atop SUV market with fourth straight annual record
  • American Honda also sets all-time record for month of December

American Honda Motor Co., Inc. today reported all-time record annual sales of 1,586,551 Honda and Acura vehicles for 2015, an increase of 3.0 percent to beat the previous record set in 2007. Honda and Acura truck sales also set a new annual record, gaining 9.7 percent on sales of 770,424. Honda Division sales topped last year`s record to set a new annual mark, rising 2.6 percent on sales of 1,409,386 units. Acura sales totaled 177,165, a 5.6 percent increase for the year and the division’s best result since 2007.

“What better way to celebrate the “Year of Honda” than with an all-time automobile sales record,” said John Mendel, executive vice president of the Automobile Division of American Honda Motor Co., Inc.  “We are grateful to our customers who embraced our entire product lineup and are the true power behind the Honda brand.”

Acura

The Acura Division enjoyed its best sales year since 2007, with strong performances from both sedans and trucks. The updated RDX set a new record and MDX recorded another year of sales over 50,000, despite limited inventory in last quarter of the year. Sedans also played a key role, with the TLX leading the way to take a larger share of the mid-luxury sedan segment.

  • One of the hottest players in a hot luxury SUV segment, the Acura RDX set an all-time annual sales record, climbing 13.7 percent on sales of 51,026 vehicles.
  • MDX exceeded 50,000 sales for the fourth straight year and continues to be the best-selling luxury three-row SUV in America.
  • TLX sales of 47,080 and a stronger performance from ILX as the gateway to the sedan lineup helped boost Acura sedan sales more than 18 percent in 2015.
  • Acura enjoyed a fourth consecutive year of sales growth in 2015 with 177,165 vehicles sold, gaining 5.6 percent for the year.
  • Acura truck sales exceeded 100,000 for the second straight year.

“The Acura brand continues on its steady march, now four years strong— with both our sales and brand power gaining increasing momentum with both trucks and sedans,” said Jon Ikeda, vice president and general manager of the Acura division. “Importantly for our future, Acura sedans continue to gain strength – which will be our critical focus in the next phase of our strategic plan.”

American Acura Vehicle Sales for December 2015
Month-to-Date Year-to-Date
December December DSR** December December DSR**
2015 2014 % Chg. 2015 2014 % Chg.
Acura Division Total 16,823 17,809 -12.3% 177,165 167,843 5.2%
ILX 1,960 1,730 5.2% 18,531 17,854 3.5%
RLX/RL 159 233 -36.6% 2,195 3,413 -35.9%
TL 0 76 -100.0% 88 10,616 -99.2%
TLX 3,508 3,834 -15.0% 47,080 19,127 145.3%
TSX 0 17 -100.0% 35 6,287 -99.4%
MDX 6,254 6,761 -14.1% 58,208 65,603 -11.6%
RDX 4,942 5,156 -11.0% 51,026 44,865 13.4%
ZDX 0 2 -100.0% 2 78 -97.4%
*** ILX Hybrid 1 9 -89.7% 23 379 -94.0%
*** RLX Hybrid 16 29 -48.8% 250 133 87.4%
*** TSX Wagon 0 3 -100.0% 2 640 -99.7%
Selling Days 28 26 308 307
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate
*** Memo line items are included in the respective model total

[Source: Acura]

Acura Shares Details of Next-Generation Acura NSX Sales Plan

Official release from Acura Media Newsroom:

Dec 18, 2015 – TORRANCE

  • 2017 Acura NSX U.S. MSRP set at $156,000
  • First 2017 NSX to be auctioned for charity at Barrett-Jackson in January
  • Online configurator and customer order taking to begin Feb. 25

Acura today announced additional launch details for the next-generation 2017 Acura NSX supercar, coming to market next spring, including pricing and the order taking process. Acura also revealed plans to auction off the very first serial production NSX, VIN 001, at the Barrett-Jackson collector car auction in Scottsdale, Ariz. the last week of January 2016.  All proceeds from the auction sale will go to a pair of children’s charities: the Pediatric Brain Tumor Foundation and Camp Southern Ground, the passion project of Grammy Award-winning artist Zac Brown.

Designed, developed and manufactured in America, the 2017 Acura NSX will have a Manufacturer’s Suggested Retail Price (MSRP)1 of $156,000 in the U.S. and will top out at $205,700 when equipped with all available factory features and options1. As Acura’s first build-to-order vehicle, customers will be able to design their NSX by selecting one of eight rich exterior colors and four interior color schemes available in three different seating surface options. Customers can further customize their NSX through several exterior and interior features including three wheel designs with painted or polished finish, carbon-ceramic brake options, a carbon fiber interior sport package, carbon fiber roof, and more.

“The NSX is the pinnacle expression of Acura precision crafted performance and we’re thrilled to take the next step toward bringing it to market,” said Jon Ikeda, vice president and general manager of the Acura Division. “We’re creating new space within the supercar realm, pushing the envelope beyond the conventional thinking about supercars – just like the original NSX.”

Customer order taking for the new NSX will begin on Feb. 25, 2016 at authorized NSX retailers, in concert with the launch of a vehicle configurator on Acura.com.  The configurator will be the first engagement point for customers interested in exploring the process of ordering a vehicle from an authorized NSX retailer and enthusiasts who want to configure their dream NSX. Once customers have customized their vehicle online, they can schedule an appointment with an authorized NSX retailer to finalize the order.

The 2017 NSX will be the first all-new Acura vehicle to be auctioned for the benefit of charitable organizations – certified to be the very first serial production NSX. The winner will be able to customize their NSX to their choosing.

“The very first production NSX will be such a special and historic vehicle, so we wanted to make sure we treat the sale of it in an equally special way,” said Ikeda.  “It will be available for purchase by anyone – anyone that is, who submits the highest bid for VIN number 001 at the world famous Barrett-Jackson auction. And we’re pleased to be able to support two incredible children’s charities, Camp Southern Ground and the Pediatric Brain Tumor Foundation, with the NSX.”

More information on Barrett-Jackson can be found at barrett-jackson.com.

[Source: Acura]

Acura Precision Concept to Debut at NAIAS 2016

Official release from Acura Media Newsroom:

Acura Precision Concept to Debut at 2016 North American International Auto Show

Created by Acura’s U.S. design team, Acura Precision Concept points to performance focus of future Acura design

Dec 18, 2015 – TORRANCE, Calif.

Acura will unveil the Acura Precision Concept at the 2016 North American International Auto Show in Detroit on January 12 at 8:00 am ET, the brand announced today. Created by the Acura Design Studio in California, the Acura Precision Concept will help set the direction for future Acura design; in particular, the next generation of performance-luxury sedans.

“The Acura Precision Concept will signal the stronger and sharper focus of Acura styling on our core DNA we call ‘precision crafted performance’,” said Dave Marek, global creative director for the Acura brand. “It is our intention to more strongly express performance through design and the Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans.”

Acura today also announced details of its launch plans for the next-generation NSX supercar, coming to market next spring. Acura is on track to post its fourth consecutive year of U.S. sales growth in 2015, and best sales since 2007, with sales up 6.9 percent through November.

[Source: Acura]