Acura NSX Wins a “Best of What’s New” Award By Popular Science Magazine

Official release from Acura Media Newsroom:

Next-Generation Acura NSX Named a ‘Best of What’s New’ Winner By Popular Science Magazine

Nov 18, 2015 – TORRANCE, Calif.

The next-generation Acura NSX supercar, launching in the spring, has received a 2015 “Best of What’s New” award from Popular Science magazine for its advanced, new approach to electrified supercar technology.

“The Acura NSX challenges conventional notions of supercar performance, and it’s great to see our advanced Acura performance technologies receive this kind of recognition,” said Jon Ikeda, vice president and general manager of Acura. “With its three-motor Sport Hybrid powertrain, the NSX is propelling Acura performance in an amazing new direction and we can’t wait to share the results with our customers.”

Foremost among its many innovations is the NSX’s Sport Hybrid Super Handling All-Wheel-Drive powertrain, the first of its kind in the supercar realm. Its three electric motors enhance all aspects of dynamic performance — acceleration, cornering and braking – in numerous ways, including “direct yaw control,” the continuous, dynamic distribution of electric motor torque.

Marrying this advanced and electrified new expression of Acura performance with timeless elements of NSX design, including innovative body construction and superior cabin ergonomics, the next-generation NSX delivers a New Sports eXperience that faithfully translates the inputs of the driver with incredible fidelity and zero delay.

“The Best of What’s New awards honor the innovations that surprise and amaze us—those that challenge our view of what’s possible in the future,” said Cliff Ransom, Editor-in-Chief of Popular Science. “The award is Popular Science’s top prize, and the 100 winners—chosen from among thousands of nominees—are each a revolution in their respective fields.”

For the past 28 years, the editors of Popular Science review thousands of products in search of the top tech innovations of the year. “Best of What’s New” awards are presented to breakthrough products and technologies that represent a significant leap in one of 12 categories: Automotive, Aviation, Computing, Engineering, Gadgets, Green, Entertainment, Security, Software, Home, Health and Recreation. The Acura NSX and all “Best of What’s New” winners are featured in the December issue of Popular Science, available now.

[Source: Acura]

2017 Acura NSX to Make So Cal Debut at 2015 Los Angeles Auto Show

Official release from Acura Media Newsroom:

Nov 16, 2015

The production version of the ground-breaking next-generation Acura NSX supercar will make its Southern California debut this Wednesday, November 18 at the Los Angeles Auto Show. With its aerodynamically-innovative exterior design completed at the Torrance-based Acura Design Studio, the 2017 NSX brings world’s-first technologies and ultra-advanced engineering to this hotbed of performance car culture as Acura makes final preparations for NSX production next spring.

When it hits the market, the NSX will bring a radically new driving experience to the supercar segment, achieved through the application of new cutting-edge Acura technologies, inspired design and engineering passion.

As it takes center stage here in America’s largest supercar market, the new NSX will also be sporting a never-before displayed color (during media days). And, it will be surrounded by a cast of highly-capable stable mates on the show floor, including the Acura TLX luxury sport sedan and its road-racing alter-ego—the  TLX GT, plus the ILX sport sedan, RLX and RLX Sport Hybrid flagship luxury sedans. Acura’s class leading RDX and MDX luxury SUVs will complete the family circle at the show.

[Source: Acura]

Acura TLX, RDX and MDX Earn 2016 Consumer Guide Automotive Best Buy Awards

Official release from Acura Media Newsroom:

Acura TLX, RDX and MDX Take Home 2016 Consumer Guide® Automotive Best Buy Awards

Nov 11, 2015 – TORRANCE, Calif.

Three Acura luxury performance vehicles have earned 2016 Consumer Guide® Automotive Best Buy Awards : the 2016 TLX received the Premium Midsize Car distinction, the 2016 RDX was named the Premium Compact Crossover/SUV and the 2016 MDX was lauded the Premium Midsize Crossover/SUV award.

“Earning Consumer Guide Automotive awards for our TLX midsize luxury sedan and class-leading RDX and MDX luxury SUVs demonstrates the growing strength and balance of the Acura lineup,” said Jon Ikeda, vice president and general manager, Acura division. “We’ll continue to build on this strong foundation in the future with vehicles that deliver on core Acura brand values of precision-crafted performance.”

The three Acura models were selected by the Consumer Guide Automotive editorial team based on performance, features, accommodations, fuel economy, resale value and price within their respective classes.

Introduced as an all new model in August 2014, the TLX is one of the brand’s best-selling vehicles, with nearly 6,000 units sold in October 2015, and has earned the Best Buy award for the second consecutive year. Three TLX distinct variants appeal to a broad cross-section of luxury sports-sedan customers, with a wide range of powertrain and drivetrain options, and carry a long list of standard luxury comfort, convenience and safety features for a luxurious driving experience.

The RDX has been named the Best Buy in its class for the fourth consecutive year. The 2016 RDX offers more performance, luxury appointments and advanced safety technology than ever, including a new, more powerful 3.5-liter i-VTEC®  V-6 engine, standard Jewel Eye™ LED projector headlights  and LED taillights and an expanded list of available AcuraWatch™ safety and driver-assistive technologies.

The MDX has earned the Best Buy distinction in the Premium Midsize Crossover/SUV category six times since 2009. For 2016, the Acura MDX offers more performance, safety and luxury including a revised Super Handling All-Wheel Drive (SH-AWD) system with a twin-clutch design, a new 9-speed automatic transmission, a robust offering of AcuraWatch™ driver-assistive and safety features – now available on all trims – and added luxury appointments such as a bi-directional remote engine starter, Lane Keep Assist and Adaptive Cruise Control.

The 2016 Acura TLX, RDX and MDX and complete list of the Best Buy winners can be found at and in the Consumer Guide Automotive Best Buys 2016 magazine out Dec. 1.

About Consumer Guide® Automotive
Since 1967, Consumer Guide has published authoritative, objective reviews of
new and used cars and trucks. Consumer Guide’s singular focus is to make car
shopping easier for consumers. Consumer Guide editors provide professional,
unbiased evaluations of nearly 1500 new and used vehicles as well as expert
shopping advice and insightful automotive editorials. Consumer Guide is
based in Lincolnwood, IL. It is published by Publications International,

[Source: Acura]

Acura Showcases Passion for Performance at 2015 SEMA Show

Official release from Acura Media Newsroom:

Highlights include restored 1993 “Ludacris Legend”, a sport-modified 2016 Acura ILX Sports Sedan, next-generation Acura NSX supercar and 2016 ILX with Acura Genuine Accessory package

Nov 3, 2015 – LAS VEGAS, NV.

Acura today thrilled the 2015 SEMA Show with multiple innovative expressions of the brand’s performance-crafted DNA – past, present and future – including the debut of the meticulously restored 1993 “Ludacris Legend” sedan, a sport-modified 2016 Acura ILX by Galpin Auto Sports, and the next-generation Acura NSX supercar, slated for its U.S. launch next spring.

The Acura exhibit also features a 2016 Acura ILX with the Acura Genuine Accessory Package in Slate Silver Metallic.

“We’ve got some really wonderful, challenging and maybe even a few crazy dreams for the future of Acura, and I think SEMA can serve as a great platform for us to explore some of these ideas,” said Jon Ikeda, vice president and general manager of Acura. “SEMA is a place where people from all corners of the car business can come together and share their vision of personalization and performance. It’s why we keep coming back every year with new expressions of our passion for performance and customization as core elements of the Acura experience.”

Ludacris Legend

Celebrating the loyalty of Acura owners and their passion for the brand as embodied by multi-platinum selling, GRAMMY® award-winning artist and actor, Chris “Ludacris” Bridges, Acura unveiled the restored, yet uniquely customized 1993 Acura “Ludacris Legend.” The 1993 Legend sedan is featured on his ninth studio album, LUDAVERSAL, has undergone a complete ground-up restoration ideated by Acura’s Torrance-based Design Studio and guided by Acura global creative director, Dave Marek.

“Besides being a really cool project for our team, this is a great way to express Acura’s passion for performance,” said Marek. “Acura has incredibly loyal customers, and this has been a unique opportunity to celebrate their passion and affinity for Acura, and that same love for the brand that Ludacris has showed over the past dozen years”.

The restoration – which took approximately two months to complete – turns back the clock on Ludacris’ beloved Legend sedan, bringing back its original factory luster, inside and out, with minor modifications that include: upsized, 18-inch Rays wheels wrapped around Bridgestone Potenza High-Performance 215/40R/18 tires plus custom high-performance 6-piston front caliper and 4-piston rear caliper brakes. To bring new life to the Legend while retaining the original aesthetic, Acura Design developed a custom Warm Cashmere with Ice Pearl paint scheme. The installed Pioneer AVIC 8/ONEX sound system was upgraded to provide audio aficionado sound quality by integrating Apple CarPlay® and by adding two Alpine Type-12 subwoofer speakers in the trunk with custom Acura badging. The restored Legend was lowered by two-inches with H&R springs and Eibach camber kit. Additionally frame, body and chassis work was completed to ensure the Legend continues to be an enjoyable driver for years to come.

“Seeing the car that has been such a big part of my life brought back to beyond its original condition was a real gift”, said Chris ‘Ludacris’ Bridges. “The Legend is back and better than ever and I have my friends at Acura to thank for that.”

Fans can follow the build progress and reveal leading up to SEMA on Acura (@Acura) and Ludacris’ (@Ludacris) social media channels and by using the hashtag #LegendaryDuo.

Galpin 2016 Acura ILX

Complementing the “Ludacris Legend” is the 2016 Acura ILX sedan by Galpin Auto Sports, a sporty, youthful and street-ready take on Acura’s gateway sports sedan, which will be donated at the conclusion of the SEMA conference to the Ludacris Foundation ( to a “Legend” in the community. The Ludacris Foundation, named as one of the top twenty “Leading Philanthropy Foundations” by Black Enterprise Magazine, inspires youth through education and memorable experiences to live their dreams by uplifting families, communities and fostering economic development.

The Acura ILX by Galpin unveiled at SEMA 2015 is based on the luxury brand’s gateway sedan, which received a major freshening for the 2016 model year, including a new 200-horsepower, 2.4-liter direct-injected i-VTEC engine and 8-speed dual clutch transmission (DCT). The Galpin ILX is heavily modified and features custom body work including a new front bumper with accent front splitter, custom rear diffuser with JDM Fog Light plus custom exhaust exit with rear spoiler. Additionally, suspension modifications were made with RS-R Sports*i coilvers and a Borla exhaust with custom dual tips. The ILX is outfitted in 19 x 8.5-inch AVI wheels in a sinister Matte Brushed Smoked finished wrapped around Pirelli 245/30/19P Zero Run Flat Tires accentuated with black brakes. To create a visual tie with the Ludacris Legend, the ILX is painted in a Sunburst Yellow with Shark Gray accents using a three stage candy paint process. The color scheme is also is carried through to the interior with added gold contrast stitching throughout along with Katzkin perforated Barracuda leather inserts.

Acura NSX in Nouvelle Blue Pearl

The Ludacris Acura Legend and modified Acura ILX by Galpin Auto Sports are joined by a next-generation NSX with Nouvelle Blue Pearl paint scheme, the color that debuted at SEMA 2014 on the highly modified Galpin TLX and one of eight colors that will launch with the arrival of the new NSX supercar next spring. The NSX is the first and only supercar manufactured in America with global development led by a U.S. R&D team. The new NSX will utilize its three-motor Super-Handling All-Wheel Drive™ power unit and innovative approaches to vehicle design to deliver a completely new supercar experience.

At the heart of its next-generation supercar capabilities is the NSX’s Sport Hybrid power unit, with three electric motors and a bespoke twin-turbocharged 3.5-liter DOHC V-6 engine, producing peak output of 573 horsepower and 550 lb.-ft. of torque and utilizing the instantaneous torque delivery of its electric motors to enhance every element of the supercar’s dynamic performance – acceleration, braking and uniquely turning via dynamic and continuous electric motor torque vectoring.

2016 Acura ILX with Acura Genuine Accessory Package:

The 2016 ILX with the Acura Genuine Accessory package on display is painted Slate Silver Metallic and features a number of factory accessories developed exclusively for the ILX, available to customers through their Acura dealers. Genuine Acura Accessories featured on the 2016 ILX at SEMA include:

  • Aero Kit (Front, Side, Rear Spoilers)
  • Decklid Spoiler
  • 18-in Diamond-Cut Alloy Wheels
  • All-Season Floor Mats
  • Illuminated Door Sill Trim
  • Chrome Door Trim
  • LED Fog Lights
  • Rear Bumper Applique
  • Remote Engine Starter

For More Information
Consumer information is available at To join the Acura community on Facebook, visit Additional media information including pricing, features and high-resolution photography is available at

[Source: Acura]

Acura USA October 2015 Sales Report

Official release from Acura Media Newsroom:

American Honda Breaks October Sales Record on Strength of Light Trucks, Strong Honda Car Sales and All-Time Sales Record for Acura TLX

Nov 3, 2015 – TORRANCE, Calif.

  • Total American Honda vehicle sales break October record with 131,651 units
  • Honda brand sets new October record, rising 9.3 percent on sales of 115,572 vehicles
  • Best-ever October American Honda truck sales of 64,226 vehicles, up 15.3 percent
  • Honda Pilot has second best ever October with sales of 12,913 units, up 63.4 percent
  • Acura RDX breaks October record on sales of 3,891 units, an increase of 22.4  percent
  • Honda Accord and Civic post double-digit percentage increases of 11.0 and 15.0
  • Strong Acura sedan sales include a 15.0 percent gain for ILX and record TLX sales

American Honda Motor Co., Inc. today reported record-breaking October sales of 131,651 Honda and Acura vehicles, an increase of 8.6 percent. Honda Division sales rose to an October record of 115,572 units, up 9.3 percent, with truck sales rising 18.5 percent on sales of 55,930 for another October record and car sales reaching 59,642, up 1.8 percent.  Acura sales were also up with total sales of 16,079, a rise of 4.2 percent, with Acura car sales gaining 12.5 percent on sales of 7,783 units.


All-time record sales of the TLX, shooting well past the 5,000 unit mark for the first time, and the record breaking October sales of the ILX pushed Acura sedan sales over the 7,000 unit threshold. With a double-digit sales gain, RDX sales rose to an October record of 3,891.

  • RDX sales shot up 22.4 percent on sales of 3,891 units in October.
  • Sales of MDX remained robust at 4,405 for the month despite limited supply.
  • Acura cars posted a 12.5 percent gain on sales of 7,783 units on the strength of record breaking TLX sales of 5,777units (up 18.1 percent) and 1,860 units of the ILX (up 15.0 percent).

“We continue to strengthen the foundation of the Acura brand on the growing strength of sedan sales,” said Jon Ikeda, vice president and general manager of the Acura division. “Our balanced lineup of passenger cars and light trucks has Acura on track this year for our best annual sales total in almost a decade.”

American Acura Vehicle Sales for October 2015
Month-to-Date Year-to-Date
October October DSR** October October DSR**
2015 2014 % Chg. 2015 2014 % Chg.
Acura Division Total 16,079 15,427 0.5% 148,098 135,177 9.1%
ILX 1,860 1,618 10.9% 15,218 14,472 4.7%
RLX/RL 142 260 -47.3% 1,916 2,955 -35.4%
TL 1 105 -99.1% 87 10,462 -99.2%
TLX 5,777 4,890 13.9% 40,585 11,060 265.5%
TSX 3 48 -94.0% 35 6,250 -99.4%
MDX 4,405 5,324 -20.2% 47,862 53,632 -11.1%
RDX 3,891 3,178 18.1% 42,393 36,273 16.4%
ZDX 0 4 -100.0% 2 73 -97.3%
*** ILX Hybrid 0 15 -100.0% 22 360 -93.9%
*** RLX Hybrid 14 36 -62.5% 221 67 228.6%
*** TSX Wagon 0 5 -100.0% 2 635 -99.7%
Selling Days 28 27 257 256
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate
*** Memo line items are included in the respective model total

[Source: Acura]

2017 Acura NSX Technical Introduction

Official release from Acura Media Newsroom:

Oct 26, 2015

2017 ACURA NSX: Introduction


When the original Acura NSX made its debut 25 years ago, it forever changed the supercar universe by combining scintillating sports car styling and athletic performance—common traits long associated with the exotic car segment—with a new dimension of quality, exceptional ergonomics, comfort, and dynamic poise. The NSX introduced and defined Acura’s approach to “Precision Crafted Performance” with its cutting-edge design and innovative technology that provided accessible supercar performance for real drivers in the real world.

By making use of advanced new technologies such as a lightweight yet rigid all-aluminum monocoque body/chassis and a mid-mounted transverse V6, the original NSX challenged the conventional wisdom for a supercar. Its high-revving V6 engine featured a number of innovative production car technologies including forged pistons, titanium connecting rods and VTEC valve train.

Moreover, the NSX sought a more intimate connection between the car, the driver and the road underneath them, pursued through essential design elements – light weight, open and airy cockpit, and excellent ergonomics – creating an altogether new and paradigm-challenging definition of supercar performance.

Next Generation Concept

The overarching concept for the design and development of this next-generation NSX was the idea of a “human-centered supercar,” one that places the driver at the center of its mission in each and every element of its design and dynamic performance.

Respecting the foundational concepts of the original NSX—accessible supercar performance, everyday drivability, and openness to new technology—this next-generation NSX pursues an altogether new and revolutionary concept of Acura supercar performance – melding timeless NSX values with advanced technologies to create a New Sports eXperience.


Acura Highlights Safety in New Advertising Campaign

Official release from Acura Media Newsroom:

Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign

Oct 15, 2015 – TORRANCE, Calif.

  • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line
  • High impact and emotional national advertising campaign brings to life Acura’s dedication to safety performance
  • The brand’s first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18

Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line1. Based on the brand’s commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign ( highlighting the brand’s dedication to safety performance.

“At Acura, safety has been a part of our engineering culture and DNA since the inception of the brand nearly 30 years ago, something affirmed by these industry-leading safety ratings,” said Jon Ikeda, vice president and general manager, Acura division. “The national advertising campaign illustrates the passion we have for not only achieving safety leadership but also the motivation behind our safety efforts.”

This is the second time in Acura history that the brand has achieved industry-leading safety status by earning the highest available ratings from both NHTSA and IIHS at the same time across in its lineup. In 2009, Acura was the first brand ever to simultaneously earn top safety ratings from NHTSA and IIHS across the model lineup. Additionally, Acura was the first automotive brand to introduce advanced driver-assistive technology to the luxury market by offering autonomous emergency braking (AEB) with the introduction of its Collision Mitigation Braking System (CMBS) on the 2006 Acura RL.

“Building upon the robust ACE™ body structure, we have achieved a new level of occupant protection and with AcuraWatch™ we help the driver mitigate, and at times avoid, collisions,” said Chuck Thomas, chief engineer automotive safety, Honda R&D Americas, Inc. “Looking ahead, our research in advanced automated driving technology has the potential to help realize our dream of a collision-free mobile society, perhaps within the next few decades.”

Acura safety leadership is further highlighted by the fact that the brand is the only automaker to offer all three advanced technology features (Front Collision Warning, Lane Departure Warning, and Rearview Camera) recommended by the NHTSA on all of its models, delivered in the AcuraWatch™ suite of safety and driver-assistive technologies2.

Additionally, Acura is the only brand in the industry to receive the top rating of “Superior” across its model line1 for its front crash prevention technology.

Acura’s Safety Advertising Campaign

While other luxury automotive brands use close call scenarios and crash demonstrations to depict safety messages, Acura is taking a more emotional approach with its safety campaign by focusing on the brand’s philosophy of putting people first. The initiative is the first emotionally-driven safety campaign for the brand.

In an integrated campaign, including :15, :30 and :60 spots; digital advertising and a dedicated landing page, the viewer sees an Acura engineer prepare for a controlled laboratory safety test and load human-like figures into an Acura MDX. The figures, a man; woman and two young children, are the engineer and his family. As the car accelerates, the camera cuts back inside the car to reveal the passengers have been traditional crash test dummies all along; the engineer envisioned the figures as his own family.

The spot cuts away from the safety test and displays the message: “When you don’t think of them as dummies, something amazing happens.” The spot ends by promoting the brand’s achievement in earning top overall safety ratings across its entire model line.

“We wanted to capture how our Acura engineers believe safety transcends technology; it’s really about putting people first,” said Leila Cesario, national advertising manager, Acura division. “As safety is the third top purchase consideration for luxury buyers, an emotional campaign like this illustrates how important safety performance is for Acura and luxury buyers alike.”

The campaign includes placement on national network and cable television, major web portals, video streaming and digital lifestyle verticals.

1IIHS Top Safety Pick+ claim applies to 2016 model year vehicles except TLX, where only the 2015 TLX has been tested.  Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration’s (NHTSA’s) New Car Assessment Program (

2Information about crash avoidance technologies as part of the Government 5-Star Safety Ratings program can be found at

[Source: Acura]