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Acura USA August 2014 Sales Results

Posted by   on September 3rd, 2014 No comments

Acura Advance

Official release from Acura Media Newsroom:

All-time Record Sales for Honda Accord Leads American Honda to Near-Record August

09/03/2014 – TORRANCE, Calif.

  • Honda Accord sets all-time monthly record with 51,075 units sold – up 32.5% in August
  • Honda Division sales reach 151,551, just 263 units shy of second-best month in history
  • New Acura TLX drives heavy dealer traffic in its first weeks on the market
  • Acura ILX has best-ever August sales, rising 5.7% for the month

American Honda Motor Co., Inc. today reported August 2014 Honda and Acura vehicle sales of 167,038 units, an increase of 0.4 percent versus August of last year. The Honda division posted the third highest monthly sales result its 44-year history, on sales of 151,551 vehicles in August while Acura posted sales of 15,487 units in the same period. Year-to-date American Honda sales reached 1,042,382 units.

Acura

With the new Acura TLX arriving at dealers across the country last month, enthusiastic customers gave Acura dealers much to cheer about in August, as the new luxury performance sedan sold nearly as fast as dealers could unload them from transport trucks. While TLX supplies continue to ramp up, the best-selling MDX continued to set a near-record pace, and ILX enjoyed its best August on record.

  • TLX went on-sale mid-August and is driving heavy dealer traffic to dealerships nationwide. The great majority of these early units were 3.5-liter V6 models as the 2.4-liter four cylinder began arriving later in the month and V6 SH-AWD models just starting to ship.
  • With supplies improving, the Acura ILX posted its best ever August result on sales of 1,798 units, an increase of 5.7 percent.

“With TLX less than a month on the market, our dealers are reporting incredible showroom traffic with customers trying to buy a TLX before we can get it on the dealer lot,” said Mike Accavitti, Acura division senior vice president and general manager. “Customer interest is the strongest we’ve seen on a new model launch, and we’re just now starting to deliver the highly-rated TLX four-cylinder and V6 SH-AWD models.”

American Acura Vehicle Sales for August 2014
Month-to-Date Year-to-Date
August August DSR** August August DSR**
2014 2013 % Chg. 2014 2013 % Chg.
Acura Division Total 15,487 17,051 -5.8% 105,918 109,182 -2.5%
TL 463 2,227 -78.4% 10,215 18,660 -45.0%
TLX 2,286 0 0 2,286 0 0
TSX 240 1,755 -85.8% 6,144 12,889 -52.1%
Memo: TSX Wagon 25 169 -84.7% 624 1,491 -57.9%
ILX 1,798 1,701 9.6% 11,390 13,907 -17.7%
Memo: ILX Hybrid 24 125 -80.1% 330 1,128 -70.6%
RLX 216 459 -51.2% 2,508 2,639 -4.5%
MDX 6,497 6,499 3.7% 43,444 30,264 44.3%
ZDX 3 29 -89.3% 66 306 -78.3%
RDX 3,984 4,381 -5.7% 29,865 30,517 -1.7%
Selling Days 27 28 205 206
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

Filed under: Acura News, Acura Official Releases, Acura Sales
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Fact Sheet: RealTime Racing Acura TLX GT

Posted by   on August 22nd, 2014 No comments

Acura TLX GT

Official release from Acura Media Newsroom:

08/22/2014

Developed from the production 2015 Acura TLX by HPD, the racing arm of American Honda Motor Co., Inc., the Acura TLX GT race car features HPD chassis and aerodynamic performance parts approved for Pirelli World Challenge GT-class competition. It’s powered by a direct-injected, twin-turbocharged V6 engine, developed by HPD from the normally aspirated, production TLX luxury sport sedan. It also utilizes all-wheel drive, as found in Acura”s Super-Handling All Wheel Drive™ (SH-AWD™).

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Filed under: Acura Motorsports, Acura Official Releases, TSX
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Acura Launches All-New 2015 TLX Marketing Campaign

Posted by   on August 11th, 2014 1 comment

2015 Acura TLX

Official release from Acura Media Newsroom:

Acura Launches All-New 2015 TLX Performance Luxury Sedan with Biggest Marketing Campaign in Brand History

08/11/2014

  • Acura TLX delivers “It’s that kind of thrill” in 360-degree campaign  
  • “My Way” anthem spot captures passion of U.S. team of engineers and designers who developed the TLX
  • Bite-sized and clever creative deployed across multiple platforms for sustained launch effort through fall

Acura is launching the all-new 2015 TLX performance luxury sedan with the biggest marketing campaign in the brand’s history. The TLX, which combines sports-sedan dynamic proportion, premium luxury refinement and super-handling performance, is the star of a 360-degree marketing campaign under the theme “It’s that kind of thrill.”

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Filed under: Acura News, Acura Official Releases, TLX
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Acura USA July 2014 Sales Results

Posted by   on August 1st, 2014 No comments

Acura Advance

Official release from Acura Media Newsroom:

American Honda Reports July 2014 Sales

08/01/2014 – TORRANCE, Calif.

  • Honda Accord posts best July sales in five years
  • Honda CR-V mints all-time July record
  • Acura MDX posts best July sales in four years, setting a new monthly record

American Honda Motor Co., Inc. today reported July 2014 Honda and Acura vehicle sales of 135,908 units. The Honda division posted sales of 123,428 units in July while Acura sold 12,480 units in the same period. Year-to-date American Honda sales reached 875,344 units.

Acura

Overall Acura sales reflect a virtual sell out of prior TL and TSX models as the company prepared for launch of the 2015 TLX line of luxury performance sedans, which is now underway nationwide. MDX, America’s all-time best-selling 3-row luxury SUV, was the brand’s best-selling model, besting a year-old July record.

  • All-new 2015 TLX is arriving at dealers now.
  • MDX July sales rose 13.2 percent on sales of 6,283 units, setting a new July record and combined with RDX, set a new July record for light trucks.

“Our July sales were definitely impacted by a lack of sedan availability as we sold out of TSX and TL,” said Mike Accavitti, Acura division senior vice president and general manager. “We’re confident that the all-new TLX luxury performance sedan, arriving at dealers now, will quickly remedy the situation and drive Acura sales growth through the second half of the year.”

American Acura Vehicle Sales for July 2014
Month-to-Date Year-to-Date
July July DSR** July July DSR**
2014 2013 % Chg. 2014 2013 % Chg.
Acura Division Total 12,480 15,150 -20.8% 90,431 92,131 -1.8%
TL 736 1,843 -61.6% 9,752 16,433 -40.7%
TSX 479 1,680 -72.6% 5,904 11,134 -47.0%
Memo: TSX Wagon 57 158 -65.3% 599 1,322 -54.7%
ILX 1,235 1,482 -19.9% 9,592 12,206 -21.4%
Memo: ILX Hybrid 35 110 -69.4% 306 1,003 -69.5%
RLX 208 617 -67.6% 2,292 2,180 5.1%
MDX 6,283 5,551 8.8% 36,947 23,765 55.5%
ZDX 7 41 -83.6% 63 277 -77.3%
RDX 3,532 3,936 -13.7% 25,881 26,136 -1.0%
Selling Days 26 25 178 178
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

Filed under: Acura News, Acura Official Releases, Acura Sales
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Acura TLX GT Race Car to Debut at Mid-Ohio

Posted by   on July 31st, 2014 No comments

Acura TLX GT Race Car

Official release from Acura Media Newsroom:

07/31/2014 – TORRANCE, Calif.

  • 2015 Acura TLX to race in premier GT category
  • Single-car entry for RealTime Racing and driver Peter Cunningham
  • Race debut this weekend at the Mid-Ohio Sports Car Course

After completing an initial test program, Acura Motorsports will debut the new 2015 Acura TLX GT in Pirelli World Challenge competition this weekend at American Honda’s “home” circuit, the Mid-Ohio Sports Car Course, in the hands of RealTime Racing owner/driver Peter Cunningham.

The new TLX GT will move Acura into the top category of the Pirelli World Challenge, facing competition from the Audi R8, Bentley Continental, Cadillac CTS-V, Dodge Viper, Ferrari 458, Lamborghini Gallardo, McLaren 12C and Porsche 911.

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Filed under: Acura Motorsports, Acura News, Acura Official Releases, TLX
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2015 Acura TLX Begins Production

Posted by   on July 14th, 2014 No comments

2015 Acura TLX


Official release from Acura Media Newsroom:

All-New 2015 Acura TLX Performance Sedan Begins Production in Marysville, Ohio

07/14/2014 – MARYSVILLE, Ohio

Acura today marked the start of mass-production of the all-new 2015 Acura TLX at the Marysville Auto Plant with Acura’s new performance luxury sedan slated to land at dealerships nationwide in August. With the launch of the new TLX, more than 90 percent of Acura vehicles sold in America are now produced in America1.

Designed, developed and engineered by R&D teams in Ohio and Los Angeles, and manufactured exclusively in Ohio, the all-new 2015 TLX delivers on its advertising tagline of “It’s that kind of thrill” combining incredible sports-sedan athleticism with premium luxury-sedan refinement. The new TLX is a technological powerhouse, featuring two advanced new powertrains and two next-generation Acura precision-handling technologies – Precision All-Wheel Steer (P-AWS) and Super Handling All-Wheel Drive (SH-AWD) – all delivered in a sophisticated and dynamic new exterior package.

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Filed under: Acura News, Acura Official Releases, TLX
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Acura MDX Cements Position as America’s All-Time Best-Selling 3-Row Luxury SUV

Posted by   on July 11th, 2014 No comments

2015 Acura MDX

Official release from Acura Media Newsroom:

07/11/2014 – TORRANCE, Calif.

Record sales in the first six months of 2014 have strengthened the third-generation MDX’s position as America’s best-selling three-row luxury SUV – not only in 2014, but of all time. Through June, sales of MDX are up 68.4 percent (compared to the same period last year) to 30,664 units, bringing cumulative sales of the MDX over its nearly 15-year history to 692,710 units, making it the most popular three-row luxury SUV of all time*. In fact, the MDX has topped all other three-row luxury SUVs in the annual sales rankings in every year since 2002.  Cumulative U.S. sales of MDX are anticipated to surpass 700,000 units before the end of the year.

“Luxury car buyers have spoken, and we really want to thank our Acura customers for making the MDX the clear winner among three-row luxury SUVs,” said Mike Accavitti, senior vice president and general manager of Acura Division. “MDX is the clear benchmark in its class, consistently delivering the best combination of features, function and performance that luxury buyers are after.”

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Filed under: Acura History, Acura News, Acura Official Releases, MDX
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Gallery: 2015 Acura TLX

Posted by   on July 8th, 2014 No comments

2015 Acura TLX

Here are some newer images of the 2015 Acura TLX pulled from the microsite tlxthrill.com.

[Source: Acura]

Filed under: Acura Official Releases, TLX
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