Acura USA January 2016 Sales Report

Official release from Acura Media Newsroom:

American Honda Reports January 2016 Car and Truck Sales; New Civic Leads Honda Division to January Record

Feb 2, 2016 – TORRANCE, Calif.

  • Honda division sets new January benchmark on sales of 90,247 vehicles
  • All-new 2016 Honda Civic, the 2016 North American Car of the Year, defies winter weather and competition to net huge sales gain of 54.9 percent and a new January record
  • Acura ILX bucks market trends and unusual month to gain 24.3 percent

American Honda Motor Co., Inc. today reported January sales of 100,497 Honda and Acura vehicles, a decrease of 1.7 percent in an unusual month as the industry endured winter weather on both coasts along with two fewer selling days and one less weekend than January 2015. Honda Division set a new January record with 90,247 units sold; Honda car sales reached 50,812 while truck sales totaled 39,435 for the month. Acura sales totaled 10,250 with sedan sales of 3,570 and trucks reaching 6,680 units in January.

Acura

With a thick blanket of winter snow covering one of the Acura brand’s strongest markets in the Northeastern U.S., Acura sales dimmed slightly in January, but the performance of gateway model ILX defied the challenges.

  • Acura’s gateway luxury sedan, ILX gained a substantial 24.3 percent on sales of 1,233 in January

“The blowing snow obscured the fact that Acura’s momentum continued in January, with both sedan and truck sales essentially on track,” said Jon Ikeda, vice president and general manager of the Acura division. “2016 will be an exciting year for Acura with the 2017 NSX on the way to help celebrate the 30th anniversary of the Acura brand.”

American Acura Vehicle Sales for January 2016
Month-to-Date Year-to-Date
January January DSR** January January DSR**
2016 2015 % Chg. 2016 2015 % Chg.
Acura Division Total 10,250 11,982 -7.3% 10,250 11,982 -7.3%
ILX 1,233 992 34.7% 1,233 992 34.7%
RLX/RL 98 176 -39.7% 98 176 -39.7%
TL 0 18 -100.0% 0 18 -100.0
TLX 2,239 2,892 -16.1% 2,239 2,892 -16.1%
TSX 0 6 -100.0% 0 6 -100.0
MDX 3,576 4,381 -11.6% 3,576 4,381 -11.6%
RDX 3,104 3,517 -4.4% 3,104 3,517 -4.4%
ZDX 0 0 0.0% 0 0 0.0%
*** ILX Hybrid 0 3 -100.0% 0 3 -100.0%
*** RLX Hybrid 18 14 39.3% 18 14 39.3%
*** TSX Wagon 0 0 0.0% 0 0 0.0%
Selling Days 24 26 24 26
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate
*** Memo line items are included in the respective model total

[Source: Acura]

Gallery: Acura at the 2016 Sundance Film Festival

Check out a few photos from Acura in and around Park City, Utah, during the 2016 Sundance Film Festival which took place January 21–31:

“Sundance was a blast. Looking back at some of our greatest moments, we can’t wait for next year. #AcuraLive” – Acura

[Source: Acura via Facebook]

Spied: 2017 Acura MDX

A member over at Temple of VTEC snapped a few photos of what appears to be a 2017 Acura MDX prototype out on the streets in LA. The photos don’t reveal much, but the covered areas indicate a refreshed rear bumper and front fascia are on the way for the 2017 model year MDX:

“Could there be a diamond pentagon grille lurking beneath the camo on the front end? Also, would the 2017 MDX already be switching from the ZF 9-speed AT to the all new Honda-developed 10-speed AT?” – JeffX, Temple of VTEC

Check out the rest of the photos at vtec.net – 2017 MDX MMC spotted in LA.

[Souce: Temple of VTEC]

2017 ACURA NSX VIN #001 Sells for $1,200,000

This evening at the Barrett-Jackson collector car auction in Scottsdale, Arizona, the very first serial production 2017 Acura NSX, VIN #001 was sold for $1,200,000. The winner, Rick Hendrick of Hendricks Motorsports will get to customize the NSX before delivery.

All proceeds from the auction sale will go to a pair of children’s charities: the Pediatric Brain Tumor Foundation and Camp Southern Ground, the passion project of Grammy Award-winning artist Zac Brown.

[Image Source: Acura, Tyson Hugie, Jhae Pfenning]

Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial

Official release from Acura Media Newsroom:

Jan 29, 2016 – TORRANCE, Calif.

  • Iconic Van Halen song infuses high-voltage energy into NSX rollout
  • Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX
  • Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot

Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin’ with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar.

The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot.

“In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience,” said Jon Ikeda, vice president and general manager of Acura. “The high energy visuals are complemented by a big rock anthem, giving viewers just a taste of the emotion this new Acura supercar elicits.”

Acura Super Bowl Spot Creative Concept

Tagged with the words “What He Said,” the Acura Super Bowl commercial demonstrates the NSX is better described through raw emotion than words alone. This is the first time Van Halen has released Runnin’ with the Devil for use in advertising. The 30-second visual tour de force relies on the elegant design and powerful inner-workings of the NSX, with Runnin’ with the Devil building softly in the background, before erupting in a powerful crescendo through rapid-fire vocals – hollers and screams responding to every camera movement across the intricate details of the NSX.

The color palette of the NSX Super Bowl commercial is a deliberately vibrant red, white and blue, a celebration of the all-new 2017 NSX, the only supercar designed, developed and manufactured in the U.S. Exclusive global production of the NSX is set to begin this spring at the new Performance Manufacturing Center in Marysville, Ohio1. Acura was the first international luxury nameplate to develop and manufacture products in America.

Social Media and Digital Activations and NSX Experience

Acura’s social media activations culminate in delivering a Precision Crafted Performance experience. Through Twitter Conversational Video, viewers generate a pre-populated tweet featuring the 30-second commercial, which when shared using #DriveAcuraNSXContest and tagging a friend, will enter them into a sweepstakes for a VIP NSX driving experience. The sweepstakes will also be accessible via the Acura Twitter and Facebook pages.

Extending to the digital space, the brand will unveil a 60-second version of the Super Bowl commercial and a countdown clock beginning Jan. 29 that leads to the Feb. 25 launch of the Acura NSX online vehicle configurator. The NSX configurator will enable potential customers and fans alike to design and build their dream NSX. Additionally, starting Feb. 25, those interested in purchasing an NSX can contact an authorized Acura retailer to place their order.

The 2017 Acura NSX

Created to bring a new experience to the supercar segment, the next-generation Acura NSX challenges conventional beliefs about supercars, with cutting-edge and world-first technologies. Much as the first generation NSX did a quarter century ago, the 2017 NSX breaks the mold through a first-of-its-kind Sport Hybrid Super Handling All-Wheel Drive power unit, a multi-material body structure, advanced aerodynamics and a cockpit that supports performance driving on every level without sacrificing comfort.

Precision Crafted Performance

Precision Crafted Performance – performance delivered with incredible precision, outstanding quality and elegant, innovative engineering – defines Acura’s core character and authentic brand DNA. Acura’s Super Bowl commercial and related activations are high-profile elements in a newly-launched brand campaign that focuses on communicating Precision Crafted Performance as the Acura brand direction.

The Acura brand is committed to sharpening its focus on these core values, expressed in the dynamic capabilities and styling of Acura products, as well as in the brand’s marketing and customer experience, in order to create a more distinct and powerful image for Acura in the marketplace.

The Acura Super Bowl commercial can be viewed at Acura.com. Additional media assets and information, including screen shots, 2017 Acura NSX pricing, features and high-resolution photography is available at AcuraNews.com. The spot was created and produced by MullenLowe, agency of record for Acura.

[Source: Acura]

Acura NSX – “What He Said” Super Bowl Commercial

Acura’s Super Bowl 50 commercial featuring the 2017 NSX is out early, check out the 30-second spot and extended version below:

“Precision Crafted Performance is back, kicking and screaming, in the all-new 2017 Acura NSX. Watch our Big Game commercial now and you might just find yourself saying What He Said. See how our NSX innovations run through every car we make at http://nsx.acura.com, and create your own NSX starting 2/25/16.” – Acura via YouTube

The song featured in the commercial is “Runnin’ With The Devil” by Van Halen. Click here for the full press release.

[Source: Acura via YouTube]