Acura Shares Details of Next-Generation Acura NSX Sales Plan

Official release from Acura Media Newsroom:

Dec 18, 2015 – TORRANCE

  • 2017 Acura NSX U.S. MSRP set at $156,000
  • First 2017 NSX to be auctioned for charity at Barrett-Jackson in January
  • Online configurator and customer order taking to begin Feb. 25

Acura today announced additional launch details for the next-generation 2017 Acura NSX supercar, coming to market next spring, including pricing and the order taking process. Acura also revealed plans to auction off the very first serial production NSX, VIN 001, at the Barrett-Jackson collector car auction in Scottsdale, Ariz. the last week of January 2016.  All proceeds from the auction sale will go to a pair of children’s charities: the Pediatric Brain Tumor Foundation and Camp Southern Ground, the passion project of Grammy Award-winning artist Zac Brown.

Designed, developed and manufactured in America, the 2017 Acura NSX will have a Manufacturer’s Suggested Retail Price (MSRP)1 of $156,000 in the U.S. and will top out at $205,700 when equipped with all available factory features and options1. As Acura’s first build-to-order vehicle, customers will be able to design their NSX by selecting one of eight rich exterior colors and four interior color schemes available in three different seating surface options. Customers can further customize their NSX through several exterior and interior features including three wheel designs with painted or polished finish, carbon-ceramic brake options, a carbon fiber interior sport package, carbon fiber roof, and more.

“The NSX is the pinnacle expression of Acura precision crafted performance and we’re thrilled to take the next step toward bringing it to market,” said Jon Ikeda, vice president and general manager of the Acura Division. “We’re creating new space within the supercar realm, pushing the envelope beyond the conventional thinking about supercars – just like the original NSX.”

Customer order taking for the new NSX will begin on Feb. 25, 2016 at authorized NSX retailers, in concert with the launch of a vehicle configurator on  The configurator will be the first engagement point for customers interested in exploring the process of ordering a vehicle from an authorized NSX retailer and enthusiasts who want to configure their dream NSX. Once customers have customized their vehicle online, they can schedule an appointment with an authorized NSX retailer to finalize the order.

The 2017 NSX will be the first all-new Acura vehicle to be auctioned for the benefit of charitable organizations – certified to be the very first serial production NSX. The winner will be able to customize their NSX to their choosing.

“The very first production NSX will be such a special and historic vehicle, so we wanted to make sure we treat the sale of it in an equally special way,” said Ikeda.  “It will be available for purchase by anyone – anyone that is, who submits the highest bid for VIN number 001 at the world famous Barrett-Jackson auction. And we’re pleased to be able to support two incredible children’s charities, Camp Southern Ground and the Pediatric Brain Tumor Foundation, with the NSX.”

More information on Barrett-Jackson can be found at

[Source: Acura]

Acura Precision Concept to Debut at NAIAS 2016

Official release from Acura Media Newsroom:

Acura Precision Concept to Debut at 2016 North American International Auto Show

Created by Acura’s U.S. design team, Acura Precision Concept points to performance focus of future Acura design

Dec 18, 2015 – TORRANCE, Calif.

Acura will unveil the Acura Precision Concept at the 2016 North American International Auto Show in Detroit on January 12 at 8:00 am ET, the brand announced today. Created by the Acura Design Studio in California, the Acura Precision Concept will help set the direction for future Acura design; in particular, the next generation of performance-luxury sedans.

“The Acura Precision Concept will signal the stronger and sharper focus of Acura styling on our core DNA we call ‘precision crafted performance’,” said Dave Marek, global creative director for the Acura brand. “It is our intention to more strongly express performance through design and the Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans.”

Acura today also announced details of its launch plans for the next-generation NSX supercar, coming to market next spring. Acura is on track to post its fourth consecutive year of U.S. sales growth in 2015, and best sales since 2007, with sales up 6.9 percent through November.

[Source: Acura]

GTA V Mod Let’s You Customize the 2017 Acura NSX

Officially, we’re all still waiting to see the 2017 Acura NSX added to our favorite racing sim. We don’t know when you’ll get to test drive the new NSX in Gran Turismo or Forza, but if you’re a Grand Theft Auto V gamer, you can now access it with an unofficial PC mod.

In a YouTube video containing actual gameplay footage from Grand Theft Auto V, we see a model of the latest NSX ready for customization. The title says it’s a 2015, but other than the Acura badge being in a different location, it definitely has the design of the 2017 MY. There are a ton of mods to swap in and out – from splitters, hood air ducts, rear window louvers and wings, the combinations are endless.

The mod also let’s you take your creation through the streets of San Andreas with the usual Grand Theft Auto driving physics. That being said, don’t expect true handling characteristics or complain that you can’t feel the SH-AWD.

Check out some screenshots and videos of the 2017 Acura NSX mod below.

[Source: GTA Show via YouTube]

#RaceYourHeartOut with Acura on Periscope

Ladies and Gentlemen, start your engines. The Slot Car Holiday Heats are live this Thursday. Join @Acura on Periscope on 12/10 at 10:30am PST for a charity race. Benefiting the Pediatric Brain Tumor Foundation. #RaceYourHeartOut

Follow the races live at:

You can help to speed up either car by viewing and “hearting” the streams below:
TLXFathom Stream –
TLXBellanova Stream –

[Source: Acura]

Acura Returns to the Super Bowl with New Brand Commercial

Official release from Acura Media Newsroom:

Dec 9, 2015 – TORRANCE, Calif.

Acura will make a play during the first quarter of Super Bowl 50 with a new brand commercial that will focus on the luxury automaker’s North American roots.

“As the Acura brand continues to gain momentum and the next-generation NSX supercar is about to make its market debut as the pinnacle expression of Acura performance and prestige, the Super Bowl is the perfect place for Acura to make a powerful brand statement to one of the largest viewing audiences in American history, and one that is incredibly attentive to advertising,” said Jon Ikeda, vice president and general manager of Acura.

The luxury performance brand made its Super Bowl debut in 2012 with a spot that depicted the Acura NSX, before the supercar’s powertrain was completely redesigned. The new Super Bowl commercial is a part of a comprehensive marketing strategy that conveys the brand’s values, North American roots and future direction. More information on the Super Bowl commercial and the brand’s marketing campaign will be shared in the weeks ahead.

Acura is one of the fastest growing luxury brands in America – on track for its fifth consecutive year of increased sales and its best annual sales total since 2007. Acura truck sales remain on pace for a record year with combined sales of MDX and RDX, while Acura sedan sales are up more than 20 percent in 2015. More than 98 percent of Acura models sold in North America are built in the region.

[Source: Acura]

Video: Motor Trend Ignition Reviews the 2017 Acura NSX

The YouTube video is titled: “2017 Acura NSX: The Slowest Supercar in the World?” Sure, it’s a clever headline to get people clicking, but this video is actually worth the watch. However, just to clarify, they’re NOT referring to 0-60 times or the actual speed of the new NSX, rather it was a jab at Acura for taking so long to produce a successor to the original NSX.

The video itself is just over 13-minutes long, and is one of the most comprehensive and visually inspiring reviews on the 2017 NSX to date. Ignition host Jason Cammisa starts off with a nice intro of the original NSX and then transitions into the development process of the second generation NSX. There’s even an explanation on torque-vectoring, wheel chair and all.

Cammisa goes on to describe what he likes and dislikes about the new NSX, and you’ll soon find that he doesn’t hold back on his criticism. Though I found that much of it comes from his comparisons to the original, and his notion that the new NSX should have stayed more true to its lineage.

Check out Cammisa’s full review of the 2017 Acura NSX in the latest episode of Ignition below.

[Source: Motor Trend via YouTube]