Video: Honda Ignition

This cinematic short film is a reminder that Acura’s parent company Honda isn’t just an automobile manufacturer. Honda’s broad range of engineering expertise covers everything from power equipment to aircraft, and in this video we see a few of their favourite achievements to date:

“Ignition, our new out-of-this-world film, is inspired by Honda’s daring spirit. The film pays homage to one of the boldest expressions of human curiosity and engineering endeavor: space flight. No other company has the heritage of engineering across as many categories: cars, motorbikes, robotics, aviation and racing. Dare to do the things others only dream of. Discover the stories of Honda daring at www.honda.co.uk.” – Honda UK

Some notable cameos include a red and white “Type-R” themed second generation NSX, Formula 1 driver Jenson Button, and a short Ayrton Senna voice-over. Check out the 1:40-minute below.

[Source: Honda UK via YouTube]

New NSX Displayed in Toy Box at 2015 Goodwood Festival of Speed

Honda UK wants the child inside all of us to visit their unique “Playset” display at the 2015 Goodwood Festival of Speed. Life-sized Honda models including the next-generation NSX, Civic Type R, and McLaren-Honda MP4-30 were placed inside over-sized display boxes to mimic the look of a child’s toy car collection. Check out a few images posted by Honda UK in the gallery above.

Read the full press release at hondanews.eu – Honda UK unveils stand design for Goodwood Festival of Speed.

[Source: Honda UK via Facebook]

Video: Honda “I Like Sports” Commercial

Honda’s competitive spirit is alive and well in this 60-second video titled “I Like Sports”.

Released by Honda Japan, the video is a thrilling montage of sport clips that showcases Honda’s dedication to innovate and perform on many levels of motorsport. Vehicle cameos include the NSX, S2000, , N-ONE, Civic Type R and NSX Protoype. Musically, I enjoyed the use of “Also sprach Zarathustra” of 2001: A Space Odyssey fame, and of course Beethoven’s classic “Ode to Joy” which closes out the video.

See the 60-second ad from Honda Japan below.

[Source: Honda Japan]

MUGEN Parts for New Honda Legend

MUGEN 2015 Honda Legend

Honda tuning company MUGEN has released details on the parts and accessories they will offer for the new 2015 Honda Legend. Exterior parts include a Carbon Front Lower Spoiler, a Carbon Air Spoiler, and Aluminum Wheels. A Sports Suspension package developed to work with the SPORT HYBRID SH-AWD system will also be available.

[Source: MUGEN]

Honda to Begin Sales of All-New “Legend”

2016 Honda Legend

Official release from Honda Media Website:

TOKYO, Japan, November 10, 2014— Honda Motor Co., Ltd. today announced it would begin sales of the all-new Legend flagship sedan at dealerships across Japan on January 22, 2015. The new hybrid system features revolutionary hybrid technology to deliver a combination of unprecedented driving pleasure, a refined and comfortable ride and outstanding environmental performance.

The fifth-generation Legend features SPORT HYBRID SH-AWD*1, which comprises three electric motors. Featuring a gasoline engine, a single front motor and twin rear motors, the hybrid system automatically combines front-wheel drive, rear-wheel drive or all-wheel drive with EV Drive, Hybrid Drive or Engine Drive to respond continuously to driver inputs and driving conditions and ensure optimally efficient performance.

The twin rear motors provide drive and deceleration power to the rear wheels in any ratio. This revolutionary torque vectoring*2 technology delivers highly stable handling in every type of driving and refined driving comfort that exceeds expectations for the Legend’s class. At the same time, the Legend’s advanced hybrid system offers outstanding fuel economy of 16.8 km/L as measured in JC08 mode.*3

READ MORE →

Gallery: NSX CONCEPT-GT Gets First Super GT Win at Fuji Speedway

Weider Modulo NSX CONCEPT-GT

After struggling for the first half of the 2014 Super GT season, teams running the new Honda NSX CONCEPT-GT have finally found success in Round 5 at Fuji Speedway. The No. 17 KEIHIN NSX CONCEPT-GT took pole position in qualifying, but it was the No. 18 Weider Modulo NSX CONCEPT-GT that went on to win Sunday’s GT500 race. Three NSX CONCEPT-GTs finished in the top 5, capturing the first, third, and fourth positions.

[Source: Honda Japan]

NSX Concept to Take Stage on Honda’s Interactive Stand at Goodwood Festival of Speed 2014

Honda at Goodwood Festival of Speed 2014

Official release from Honda European Media Newsroom:

20.05.2014

Civic Type R and NSX concepts to take centre stage on Honda’s interactive stand at Goodwood Festival of Speed 2014

– UK debut of latest Civic Type R and NSX concepts
– Visitors to the Honda stand can race remote controlled Type R and NSX Concept models around a specially designed track
– Honda off-road motorcycle experience to teach the basics of riding on dirt

The latest concept models of the much-anticipated Civic Type R and NSX will make their first public appearance in the UK at this year’s Goodwood Festival of Speed. Taking centre stage for Honda (UK) at the Festival ahead of their launch next year, these models point to a very exciting 2015 for Honda, which will also see the marque return to Formula 1.

READ MORE →