Video: Acura “Oh What Fun It Is To Drive” Holiday Commercials

The “Oh What Fun It Is To Drive” themed commercials are back this holiday season to promote special offers on the 2016 ILX, 2016 RDX, 2016 MDX and 2015 TLX. Visit to explore current offers.

Last season’s theme song, “I Wish It Was Christmas Today” performed by Julian Casablancas is once again featured in both ads. See the two 30-second spots below:

[Source: Acura via YouTube]

Snapshot: Galpin Auto Sports Acura TLX and Acura ILX

Automotive Designer Doug Breuninger gives us a side-by-side snapshot of the Galpin Auto Sports and Acura collaborations from the last two SEMA Shows:

“@galpinautosports x @acura collaboration: SEMA 2014 Acura TLX | SEMA 2015 Acura ILX… 2 of my top 10 favorite cars to date that i have been able to contribute my design sensibility to.”

[Source: Doug Breuninger via Instagram]

Gallery: Acura at the 2015 SEMA Show

Tyson Hugie is on the SEMA Show floor in Las Vegas and has sent over some shots of Acura’s vehicles – the restored 1993 “Ludacris Legend” sedan, a sport-modified 2016 Acura ILX by Galpin Auto Sports, the next-generation Acura NSX supercar, and a 2016 ILX with the Acura Genuine Accessory package. Check out the snapshots in the gallery below.


Acura Showcases Passion for Performance at 2015 SEMA Show

Official release from Acura Media Newsroom:

Highlights include restored 1993 “Ludacris Legend”, a sport-modified 2016 Acura ILX Sports Sedan, next-generation Acura NSX supercar and 2016 ILX with Acura Genuine Accessory package

Nov 3, 2015 – LAS VEGAS, NV.

Acura today thrilled the 2015 SEMA Show with multiple innovative expressions of the brand’s performance-crafted DNA – past, present and future – including the debut of the meticulously restored 1993 “Ludacris Legend” sedan, a sport-modified 2016 Acura ILX by Galpin Auto Sports, and the next-generation Acura NSX supercar, slated for its U.S. launch next spring.

The Acura exhibit also features a 2016 Acura ILX with the Acura Genuine Accessory Package in Slate Silver Metallic.

“We’ve got some really wonderful, challenging and maybe even a few crazy dreams for the future of Acura, and I think SEMA can serve as a great platform for us to explore some of these ideas,” said Jon Ikeda, vice president and general manager of Acura. “SEMA is a place where people from all corners of the car business can come together and share their vision of personalization and performance. It’s why we keep coming back every year with new expressions of our passion for performance and customization as core elements of the Acura experience.”

Ludacris Legend

Celebrating the loyalty of Acura owners and their passion for the brand as embodied by multi-platinum selling, GRAMMY® award-winning artist and actor, Chris “Ludacris” Bridges, Acura unveiled the restored, yet uniquely customized 1993 Acura “Ludacris Legend.” The 1993 Legend sedan is featured on his ninth studio album, LUDAVERSAL, has undergone a complete ground-up restoration ideated by Acura’s Torrance-based Design Studio and guided by Acura global creative director, Dave Marek.

“Besides being a really cool project for our team, this is a great way to express Acura’s passion for performance,” said Marek. “Acura has incredibly loyal customers, and this has been a unique opportunity to celebrate their passion and affinity for Acura, and that same love for the brand that Ludacris has showed over the past dozen years”.

The restoration – which took approximately two months to complete – turns back the clock on Ludacris’ beloved Legend sedan, bringing back its original factory luster, inside and out, with minor modifications that include: upsized, 18-inch Rays wheels wrapped around Bridgestone Potenza High-Performance 215/40R/18 tires plus custom high-performance 6-piston front caliper and 4-piston rear caliper brakes. To bring new life to the Legend while retaining the original aesthetic, Acura Design developed a custom Warm Cashmere with Ice Pearl paint scheme. The installed Pioneer AVIC 8/ONEX sound system was upgraded to provide audio aficionado sound quality by integrating Apple CarPlay® and by adding two Alpine Type-12 subwoofer speakers in the trunk with custom Acura badging. The restored Legend was lowered by two-inches with H&R springs and Eibach camber kit. Additionally frame, body and chassis work was completed to ensure the Legend continues to be an enjoyable driver for years to come.

“Seeing the car that has been such a big part of my life brought back to beyond its original condition was a real gift”, said Chris ‘Ludacris’ Bridges. “The Legend is back and better than ever and I have my friends at Acura to thank for that.”

Fans can follow the build progress and reveal leading up to SEMA on Acura (@Acura) and Ludacris’ (@Ludacris) social media channels and by using the hashtag #LegendaryDuo.

Galpin 2016 Acura ILX

Complementing the “Ludacris Legend” is the 2016 Acura ILX sedan by Galpin Auto Sports, a sporty, youthful and street-ready take on Acura’s gateway sports sedan, which will be donated at the conclusion of the SEMA conference to the Ludacris Foundation ( to a “Legend” in the community. The Ludacris Foundation, named as one of the top twenty “Leading Philanthropy Foundations” by Black Enterprise Magazine, inspires youth through education and memorable experiences to live their dreams by uplifting families, communities and fostering economic development.

The Acura ILX by Galpin unveiled at SEMA 2015 is based on the luxury brand’s gateway sedan, which received a major freshening for the 2016 model year, including a new 200-horsepower, 2.4-liter direct-injected i-VTEC engine and 8-speed dual clutch transmission (DCT). The Galpin ILX is heavily modified and features custom body work including a new front bumper with accent front splitter, custom rear diffuser with JDM Fog Light plus custom exhaust exit with rear spoiler. Additionally, suspension modifications were made with RS-R Sports*i coilvers and a Borla exhaust with custom dual tips. The ILX is outfitted in 19 x 8.5-inch AVI wheels in a sinister Matte Brushed Smoked finished wrapped around Pirelli 245/30/19P Zero Run Flat Tires accentuated with black brakes. To create a visual tie with the Ludacris Legend, the ILX is painted in a Sunburst Yellow with Shark Gray accents using a three stage candy paint process. The color scheme is also is carried through to the interior with added gold contrast stitching throughout along with Katzkin perforated Barracuda leather inserts.

Acura NSX in Nouvelle Blue Pearl

The Ludacris Acura Legend and modified Acura ILX by Galpin Auto Sports are joined by a next-generation NSX with Nouvelle Blue Pearl paint scheme, the color that debuted at SEMA 2014 on the highly modified Galpin TLX and one of eight colors that will launch with the arrival of the new NSX supercar next spring. The NSX is the first and only supercar manufactured in America with global development led by a U.S. R&D team. The new NSX will utilize its three-motor Super-Handling All-Wheel Drive™ power unit and innovative approaches to vehicle design to deliver a completely new supercar experience.

At the heart of its next-generation supercar capabilities is the NSX’s Sport Hybrid power unit, with three electric motors and a bespoke twin-turbocharged 3.5-liter DOHC V-6 engine, producing peak output of 573 horsepower and 550 lb.-ft. of torque and utilizing the instantaneous torque delivery of its electric motors to enhance every element of the supercar’s dynamic performance – acceleration, braking and uniquely turning via dynamic and continuous electric motor torque vectoring.

2016 Acura ILX with Acura Genuine Accessory Package:

The 2016 ILX with the Acura Genuine Accessory package on display is painted Slate Silver Metallic and features a number of factory accessories developed exclusively for the ILX, available to customers through their Acura dealers. Genuine Acura Accessories featured on the 2016 ILX at SEMA include:

  • Aero Kit (Front, Side, Rear Spoilers)
  • Decklid Spoiler
  • 18-in Diamond-Cut Alloy Wheels
  • All-Season Floor Mats
  • Illuminated Door Sill Trim
  • Chrome Door Trim
  • LED Fog Lights
  • Rear Bumper Applique
  • Remote Engine Starter

For More Information
Consumer information is available at To join the Acura community on Facebook, visit Additional media information including pricing, features and high-resolution photography is available at

[Source: Acura]

Video: Acura x Ludacris – Legendary Duo

Acura introduces two of their 2015 SEMA show cars – Ludacris’ custom-restored 1993 Acura Legend and the Galpin Auto Sports 2016 Acura ILX:

“We’ve partnered with Ludacris, one of the most successful hip-hop artists and actors in the United States, to restore his beloved ‘93 Acura Legend to its former glory.” – Acura via YouTube

[Source: Acura via YouTube]

Acura to Unveil Restored Legend and Custom ILX at 2015 SEMA Show

Official release from Acura Media Newsroom:

Acura to Showcase Legendary Performance Heritage and Personalization at 2015 SEMA Show

Oct 12, 2015 – TORRANCE, Calif.

  • Acura to unveil rapper, actor Ludacris’ custom-restored 1993 Legend
  • Highly modified 2016 ILX by Galpin Auto Sports will also debut at SEMA during the Acura press conference on Nov. 3

Acura’s 2015 SEMA showcase will be highlighted by a custom-restored 1993 Acura Legend sedan owned by actor and rap artist Ludacris. Stepping up its game from the 2014 SEMA Show – where the performance-oriented Galpin Auto Sports Acura TLX was unveiled – the luxury brand will also feature a wide variety of vehicles showcasing its performance heritage and its products’ customization potential at the 2015 SEMA Show in Las Vegas.

Following a collision that severely damaged Ludacris’ cherished 1993 Legend, Team Acura set about to artfully restore and modify the vehicle under the guidance of Acura Design Studio in Los Angeles and under the watchful eye of Acura Global Creative Director, Dave Marek. Fans can follow the build progress leading up to SEMA on Acura (@Acura) and Ludacris’ (@Ludacris) social media channels and by using the hashtag #LegendaryDuo.

“Working with a real car guy and a passionate Acura owner like Ludacris has made the processes of bringing his Legend back to its original glory a fun and unique experience,” said Marek. “We wanted to put our own stamp on the Legend while retaining the essence of the original that Ludacris has worked so hard to maintain over the years and we look forward to unveiling the sedan for the first time at the SEMA Show.”

Also making its SEMA debut is a highly modified ILX from Galpin Auto Sports, which is inspired by the Legend rebuild. Both vehicles will be featured at the Acura press conference Nov. 3 at 1:00 p.m. PT and will be joined by the next-generation NSX supercar and a 2016 ILX outfitted with the Genuine Acura Accessory package.

[Source: Acura]

Acura Model Lineup Earns 2015 TOP SAFETY PICK+

Official release from Acura Media Newsroom:

Acura Becomes First Luxury Brand to Earn 2015 TOP SAFETY PICK+ Rating Across its Entire Model Line from Insurance Institute for Highway Safety (IIHS)

Sep 30, 2015 – TORRANCE, Calif.

  • 2016 ILX and RDX are the latest Acura vehicles to earn a TOP SAFETY PICK+ from the IIHS
  • Acura is the first luxury brand to earn the top designation across its entire model line
  • AcuraWatch™ suite of safety and driver-assistive technologies available across the entire Acura lineup

Acura has become the first luxury brand to earn a 2015 TOP SAFETY PICK+ rating for its entire model line from the Insurance Institute for Highway Safety (IIHS). The IIHS announced today that the significantly refreshed 2016 ILX and 2016 RDX have each received a 2015 TOP SAFETY PICK+ rating, when equipped with AcuraWatch™, resulting in the entire Acura lineup of luxury sedans and SUVs earning the safety distinction.

“As the first luxury brand to earn the IIHS TOP SAFETY PICK+ rating across its entire model line, Acura continues to champion safety performance as a key luxury attribute,” said Jon Ikeda, vice president and general manager for the Acura Division. “Acura has made the commitment to offer advanced safety performance technologies across our entire lineup, helping all Acura luxury sedans and SUVs earn the top safety rating from IIHS.”

The TOP SAFETY PICK+ ratings for the 2016 Acura ILX and RDX include a top rating of GOOD in all IIHS crash test modes, including a top score of GOOD in the Insurance Institute’s new small overlap front crash test and a top score of SUPERIOR in its front crash protection test.

“We commend Acura for receiving the highest IIHS award designation for all of its vehicles,” said David Zuby, executive vice president and senior research officer for IIHS. “With qualifying crashworthiness ratings, including in the rigorous front small overlap crash test, and an effective front crash prevention system available across the lineup, Acura is one of the leaders in the luxury segment.”

With both models receiving significant enhancements for 2016, the Acura ILX and RDX boast more advanced safety technology than ever before. The AcuraWatch™ suite of safety and driver-assistive technologies is now available on all Acura models and is standard on the 2016 RDX Advance package and 2016 ILX Tech Plus package. AcuraWatch™ can help improve the driver’s situational awareness and, in certain circumstances, intervene to help avoid a collision or mitigate its severity.

AcuraWatch™ includes features like Collision Mitigation Braking System™ with Forward Collision Warning (FCW), Lane Keeping Assist System, Adaptive Cruise Control and Lane Departure Warning (LDW). These systems benefit from the adoption of a sensor fusion technology integrating the capabilities of a windshield-mounted monocular camera and front grille-mounted millimeter wave radar system to provide enhanced sensing with the ability to identify and anticipate multiple collision scenarios, including those involving a pedestrian. When the system anticipates a collision or road departure, it can initiate warnings and, in certain instances, initiate emergency braking and steering.

To further improve frontal collision performance, the 2016 Acura ILX and RDX offer enhanced crash safety design with numerous changes to its next-generation Advanced Compatibility Engineering™ (ACE™) body structure. The next-generation ACE™ design utilizes a network of connected structural elements to help distribute crash energy more evenly throughout the front of the vehicle, enhancing occupant protection and crash compatibility in front collisions.

For More Information

Consumer information is available at To join the Acura community on Facebook, visit Additional media information including pricing, features and high-resolution photography is available at

[Source: Acura]