Official release from Acura Media Newsroom:
Acura to Debut New “Let The Race Begin” Commercial This Weekend During Prime-Time Television
New advertisement showcases the all-new Acura TLX Prototype sports sedan, the RLX Sport Hybrid SH-AWD™ flagship sedan and the NSX Concept supercar, bringing together three championship performers for the first time in Acura national advertising
02/07/2014 – TORRANCE, Calif.
Acura will debut a futuristic and emotional new television commercial in the top 14 U.S. media markets during prime time network sports programming this weekend, challenging drivers to seek out a new luxury-performance experience.
Set against the backdrop of an otherworldly racetrack, the new Acura TV commercial opens with four robotic horses, representing traditional approaches to luxury performance, emerging from the starting gate and aggressively jostling for position. Spectators watch from the grandstand in a euphoric state, among them a more enlightened and informed individual who seems to know that something unexpected is about to happen. At that moment, an elegant and powerful dark horse emerges from the pack and transforms into the all-new 2014 Acura RLX Sport Hybrid SH-AWD™, which is then joined by the 2015 TLX Prototype and the NSX Concept as all three vehicles surge forward. An on-screen graphic declares “Let the race begin.”
Preparing for the upcoming Super GT season, the latest iteration of the NSX-GT was spotted at Okayama International Circuit. The pair of NSX-GTs look even meaner than its concept form, with new aggressive aerodynamics and a sinister black paint job.
UPDATE: The source of the photos have been found, see the full post and gallery at as-web.jp - AUTOSPORT web.
[Source: AUTOSPORT web]
The battle for the first Acura NSX continues in the latest episode of Jerry Seinfeld’s Comedians in Cars Getting Coffee. A cleverly placed Acura NSX Prototype ignites a short skit between Jerry and special guest Jay Leno as they pull up for coffee in a 1949 Porsche 356/2.
The last time we saw Seinfeld and Leno compete for the first NSX was in Acura’s Super Bowl XLVI Commercial.
Watch the full episode below or check it out at comediansincarsgettingcoffee.com
A snapshot from the Honda Racing THANKS DAY 2013 event at Twin Ring Motegi captures three generations of Honda’s Super GT racers. Leading the pack is the NSX CONCEPT-GT which will debut in next year’s Super GT season, followed by the NSX-GT(1997-2009) and the HSV-010 GT(2010-2013) in the rear. Click here for a larger image.
Below are some clips of the three vehicles lapping the track in front of the Honda fans at Twin Ring Motegi.
Official release from acuranews.com:
Acura NSX Supercar Concept to Debut in Virtual World Of Gran Turismo®6 Game
Best selling PlayStation® driving simulator to feature virtual Acura NSX Concept
12/06/2013 – TORRANCE, Calif.
The highly anticipated Acura NSX, in concept form, will fire up its twin-turbocharged engine and innovative new three-motor, torque vectoring Sport Hybrid powertrain in Gran Turismo®6 (GT6), which releases worldwide today. The ‘real driving simulator’ available exclusively for the PlayStation®3 system gives sports car enthusiasts their first opportunity to get behind the wheel of the next generation Acura NSX Concept.
“Whether in the virtual world of Gran Turismo today, or on real-world roads and racing circuits less than two years from now, the Acura NSX will be an incredibly innovative and thrilling ride that delivers something entirely new to the world of super sports cars,” said Mike Accavitti, senior vice president of Auto Operations at American Honda Motor, Co., Inc. “The wait is over for NSX fans eager to get behind the wheel of the next Acura supercar, and they can rest assured the actual production car will be even more amazing than the in-game concept version.”
Targeting next-generation supercar dynamic capabilities with advanced environmental performance, the Acura NSX will be powered by a mid-mounted, direct-injected and twin-turbocharged V-6 engine mated to Acura’s Sport Hybrid SH-AWD® (Super Handling All-Wheel Drive) system.