Road & Track: How Ayrton Senna made the Acura NSX exceptional

Posted by  on March 21st, 2014 No comments

Ayrton Senna

Did you notice today’s Ayrton Senna Google Doodle? The graphic honors the Brazilian Formula One Legend on what would have been his 54th birthday. Almost 20 years ago Senna suffered fatal injuries at the 1994 San Marino Grand Prix where his life was cut short at the age of 34.

Senna rose to fame piloting the Honda powered McLaren MP4 to three Formula One World Championships, and it was because of that connection, Honda engineers were able to tap into his racing expertise to help improve NSX, forever imprinting his legacy onto the car.

“In February of 1989, right around the same time the demonstration car was dropping jaws with its svelte, mid-engined looks, a gaggle of Honda engineers were waiting with polite expectation to hear a positive verdict on one of the company’s most ambitious projects ever. It was called the New Sportscar Experimental, and the engineers were confident that the newly-minted Formula 1 champion driving their creation could not fail to be impressed. The team had just completed an entire month at the Suzuka Circuit, and considered their all-aluminum machine to be as forged and honed as a katana. They were about to be disappointed.” Brendan McAleer, Road & Track

Read the rest of this feature from Road & Track: How Ayrton Senna made the Acura NSX exceptional.

[Source: Road & Track]

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Rendered: 2016 Acura Coupe

Posted by  on March 19th, 2014 4 comments

Rendered: 2016 Acura Coupe

With the NSX set to return next year I know many Acura fans have been wondering if a more affordable two-door sport coupe will soon follow. Unfortunately I don’t have the answer to that question, but I can show you my rendition of what it might look like.

While automotive renderings are not my specialty, I did attempt to use current Acura styling and incorporate aggressive features like the large air inlets, front spoiler and a strong shoulder line. The dimensions will be similar to the current BMW 4-series Coupe, as I based the proportions on a photo of that model. It would also explain why this rendering has some slight “fish-eye” distortion.

The Acura hybrid badge signifies that yes, it will have Sport Hybrid SH-AWD. And heck since this is my rendering I’ve also decided it will get a turbocharged V6 engine.

[Source: Acura Connected]

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2015 Acura TLX to Debut at the 2014 New York International Auto Show

Posted by  on March 19th, 2014 1 comment

2015 Acura TLX

Official release from Acura Media Newsroom:

TLX to deliver higher levels of luxury refinement and sports-sedan athleticism with thrilling performance

03/19/2014 – TORRANCE, Calif.

The production Acura TLX performance-luxury sedan will make its world debut at the 2014 New York International Auto Show. Designed to compete in the midsize luxury segment, the 2015 Acura TLX will deliver higher levels of luxury refinement and sports-sedan athleticism with exhilarating performance enhanced by next-generation Acura powertrain and dynamic-handling technologies.

The 2015 TLX will offer two advanced new powertrains – a 2.4-liter 16-valve, direct-injected i-VTEC® 4-cylinder engine mated to an all-new 8-speed dual-clutch transmission with torque converter; and a 3.5-liter 24-valve direct-injected i-VTEC V-6 mated to a new 9-speed automatic transmission.

Two-wheel-drive models, available with either the 2.4- or 3.5-liter powerplants, will utilize the next-generation of Acura Precision All-Wheel Steer™ (P-AWS™) technology with independent left and right rear-wheel toe angle control. The TLX SH-AWD™, available exclusively with the 3.5-liter powerplant, will employ a next-generation Super-Handling All Wheel Drive™ system that is 25-percent lighter and incorporates new torque-vectoring control logic.

The TLX was designed to deliver vault-like quietness in all driving conditions, with major improvements in noise reduction through enhancements to body stiffness, body sealing and sound insulation, and the application of electronic Active Noise Control. The TLX will be available with Acura’s most advanced safety and driver-assistive technologies including Collision Mitigation Braking System™ (CMBS™), Forward Collision Warning (FCW), Lane Departure Warning (LDW), Lane Keeping Assist System (LKAS), Adaptive Cruise Control (ACC) with Low-Speed Follow and Blind Spot Indicator (BSI).

The Acura press conference is scheduled for 1:50 p.m. (EST) on April 16, 2014 inside the Jacob Javits Convention Center. The conference can also be viewed live on www.youtube.com/acura. For members of the media, press materials and photography will be posted at www.acuranews.com immediately following the press conference.

[Source: Acura]

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NSX Prototype set for debut at Goodwood Festival of Speed

Posted by  on March 19th, 2014 No comments

Goodwood Festival of Speed

Official release from Honda UK Newsroom:

19 March 2014

- Innovative hybrid all-wheel drive supercar to enter production in 2015
- Festival of Speed will showcase NSX’s advanced technologies, performance and handling

The ground-breaking NSX supercar, powered by an innovative three-motor Sport Hybrid Super Handling All-Wheel Drive (SH-AWD) system, and set for launch in 2015, will take centre stage at this year’s Goodwood Festival of Speed (27-29 June) when it takes on the world’s most famous hillclimb in front of a capacity crowd. The Festival will provide visitors with a rare opportunity to see and hear the all-new version of a supercar whose forebears gained iconic status around the world.

The NSX has a long-standing relationship with the Festival of Speed. In 1993, at the time of the first Festival, a fleet of 10 NSX were showcased at Goodwood. Launched in 1990, the original NSX was already known as a ground-breaking exotic car, delivering super performance and handling, without compromise in usability and ergonomics. Driven by UK journalists, the 10 NSX made a thrilling impression on visitors to the first Festival of Speed. More than two decades have passed and the new NSX is making its return to Goodwood. It will again open the door for a new era of the Super Sports model and Honda sees the Festival as the perfect event to demonstrate its flagship supercar for the first time in Europe.

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Acura Kicks Off “Driven by Passion” Tour

Posted by  on March 17th, 2014 1 comment

Acura RLX at Scottsdale Driven by Passion Event

Official release from Acura Media Newsroom:

Acura’s Multi-City “Driven by Passion” Tour Showcases 2014 RLX Flagship Sedan, Supports Local Organizations and Causes Along the Way

03/17/2014 – TORRANCE, Calif.

Acura has kicked off a multi-city cross-country tour called “Driven by Passion” to showcase the automaker’s new flagship luxury-performance sedan, the 2014 Acura RLX. The new experiential marketing campaign will occur alongside local cultural events in busy city-center locations while supporting local organizations and philanthropic causes along the way.

The tour began at the Palm Springs Fine Art Fair earlier this winter, and will make stops at cultural events around the country. Acura’s “Driven by Passion” events will offer guests an immersive ride & drive opportunity – the chance to take a personalized test drive of the all-new Acura RLX. The tour will culminate this spring in Chicago. (Full tour schedule is listed at http://www.acura.com/Engagements)

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Acura Rearview Camera Systems Earns Recognition from NHTSA

Posted by  on March 12th, 2014 No comments

Acura Advance

Official release from Acura Media Newsroom:

Honda and Acura Rearview Camera Systems First to be Recognized as Advanced Technology Features by the National Highway Traffic Safety Administration

03/12/2014 – TORRANCE, Calif.

Honda’s efforts in the areas of enhanced driver visibility have been recognized by the National Highway Traffic Safety Administration (NHTSA) as part of its 5-Star Safety Ratings program (also known as the New Car Assessment Program (NCAP)), with nearly all Honda and Acura models with rearview camera systems becoming the first vehicles in the industry to be recognized by the U.S. Department of Transportation for having met its Advanced Technology Feature performance criteria (http://1.usa.gov/Pv0lKq).

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More 2015 Acura TLX Spy Shots

Posted by  on March 10th, 2014 No comments

2015 Acura TLX Spy Shots

A new batch of 2015 Acura TLX spy shots have emerged today from KGP Photography:

“We caught a couple of undisguised, fresh-from-the-factory 2015 Acura TLX test cars, giving us the first look at at the truly production-spec replacement for the TL and TSX.

The TLX Concept that debuted at the recent North American International Auto Show in Detroit wasn’t exactly a complete look at a showroom-ready TLX. The black and white test cars caught on their post-build shakedown runs reveal toned-down front- and rear-fascias. The concept showcased a deeper front air-dam and more aggressive rear bumper, with flared sculpting and bold chrome accents. Those aggressive details are not found on the final production models, making for a more tame TLX that will enter Acura’s lineup after its New York Auto Show debut.” KGP Photography

UPDATE: Sources at TOV now say that this is not a North American model.

Head over to Temple of VTEC – vtec.net for the full gallery.

[Source: Temple of VTEC]

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American Honda Creates Acura Division for Sales and Marketing

Posted by  on March 10th, 2014 No comments

Acura Advance

Official release from Acura Media Newsroom:

American Honda Strengthens Auto Sales Division to Accelerate Sales Growth of Honda and Acura Brands

03/10/2014 – TORRANCE, CA

American Honda Motor Co., Inc., will strategically realign its automobile sales and marketing operations into separate divisions organized by brand, as the Honda Division and Acura Division. The moves, effective April 1, are intended to create greater clarity and more cohesive sales and marketing plans that are right for the products and customers of each brand.

In conjunction with the strategy, the following executive changes were announced:

Michael Accavitti will become senior vice president and general manager of the Acura Division. In his new role, Accavitti will be responsible for all sales, marketing and parts and service business for the Acura brand. Accavitti joined Honda in 2011, and is currently the senior vice president of Auto Operations, which includes responsibility for national marketing for the Honda and Acura brands.

Jeff Conrad will become senior vice president and general manager of the Honda Division. Conrad will be responsible for all sales and marketing activities for the Honda brand. Conrad joined American Honda in 1982, and is currently the vice president and general manager of Acura Sales.

American Honda automotive operations have long been separated by function rather than by brand. These moves will result in exclusive divisions, with dedicated sales and marketing teams for Honda and for Acura.  Both brands will be housed under a single “American Honda Auto Division” to be headed by John Mendel, executive vice president of what is now called the Automobile Sales Division.

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