Official release from Acura Media Newsroom:
Acura to Debut New “Let The Race Begin” Commercial This Weekend During Prime-Time Television
New advertisement showcases the all-new Acura TLX Prototype sports sedan, the RLX Sport Hybrid SH-AWD™ flagship sedan and the NSX Concept supercar, bringing together three championship performers for the first time in Acura national advertising
02/07/2014 – TORRANCE, Calif.
Acura will debut a futuristic and emotional new television commercial in the top 14 U.S. media markets during prime time network sports programming this weekend, challenging drivers to seek out a new luxury-performance experience.
Set against the backdrop of an otherworldly racetrack, the new Acura TV commercial opens with four robotic horses, representing traditional approaches to luxury performance, emerging from the starting gate and aggressively jostling for position. Spectators watch from the grandstand in a euphoric state, among them a more enlightened and informed individual who seems to know that something unexpected is about to happen. At that moment, an elegant and powerful dark horse emerges from the pack and transforms into the all-new 2014 Acura RLX Sport Hybrid SH-AWD™, which is then joined by the 2015 TLX Prototype and the NSX Concept as all three vehicles surge forward. An on-screen graphic declares “Let the race begin.”
You might know Tyson Hugie for his +500,000 mile Acura Legend, but that’s not the only Acura he owns, not by a long shot. Tyson has actually owned several Acura Legends over the years, along with an Acura NSX and an ILX. His current Acura collection consists of a 1994 Legend coupe, a 1994 Legend sedan, a 1992 NSX, and a 2013 ILX.
The photo above was set up for a story on Tyson that will be featured in a Japanese automotive lifestyle magazine called Kurumag. Check out Tyson’s full post at drivetofive.wordpress.com.
[Source: Tyson Hugie - Drive to Five]
Official release from Acura Media Newsroom:
American Honda Reports January 2014 Sales as Acura Division Sets New Records
02/03/2014 – TORRANCE, Calif.
- Acura light truck sales post 37.1 percent increase to set new January record
- MDX sales rise more than 64 percent; RDX sales up for 21st consecutive month
- Honda Odyssey posts 16.6 percent increase; CR-V sales up 2.4 percent
American Honda Motor Co., Inc. today reported January 2014 Honda and Acura vehicle sales of 91,631 units, a decrease of 2.1 percent vs. the same period last year amid record cold weather that affected industry sales in many parts of the U.S. Led by a strong lineup of all-weather SUVs, the Acura Division gained substantially in January, with sales up 14.1 percent for a total of 10,823 for the month. The Honda Division recorded sales of 80,808.
- Acura light truck sales extended a remarkable run, setting a fourth straight monthly record.
- MDX also continued its exceptionally strong sales pace with a 64.7 percent increase for its best January ever.
- RDX claimed its 21st consecutive monthly record, adding 9.7 percent for another January record.
“Even the frigid January weather couldn’t stop the all-wheel-drive MDX and RDX from posting another record sales month,” said Jeff Conrad, vice president and general manager of Acura Sales. “Acura is starting the year on strong footing that will get even stronger when the RLX Sport Hybrid and all-new TLX luxury sport sedan go on sale later this year.”
|American Acura Vehicle Sales For January 2014|
|2014||2013||% Chg.||2014||2013||% Chg.|
|Acura Division Total||10,823||9,489||14.1%||10,823||9,489||14.1%|
|Memo: TSX Wagon||97||196||-50.5%||97||196||-50.5%|
|Memo: ILX Hybrid||27||84||-67.9%||27||84||-67.9%|
|RLX / RL||420||13||3130.8%||420||13||3130.8%|
|Memo: RLX Hybrid||0||0||0.0%||0||0||0.0%|
|* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate|
Preparing for the upcoming Super GT season, the latest iteration of the NSX-GT was spotted at Okayama International Circuit. The pair of NSX-GTs look even meaner than its concept form, with new aggressive aerodynamics and a sinister black paint job.
UPDATE: The source of the photos have been found, see the full post and gallery at as-web.jp - AUTOSPORT web.
[Source: AUTOSPORT web]
A Motor Trend Editor has caught what appears to be a lightly camouflaged production 2015 Acura TLX. The three photos posted today reveal a slightly toned down version of the TLX Prototype, with less chrome and a few simplified features. Gone are the funky side mirrors which we knew wouldn’t make it, and to the dismay of many, no sign of exhaust tips.
Check out the full scoop at motortrend.com - 2015 Acura TLX Caught Testing Weeks After Detroit Debut.
[Source: Motor Trend]