Acura Launches All-New 2015 TLX Marketing Campaign

Posted by  on August 11th, 2014 1 comment

2015 Acura TLX

Official release from Acura Media Newsroom:

Acura Launches All-New 2015 TLX Performance Luxury Sedan with Biggest Marketing Campaign in Brand History

08/11/2014

  • Acura TLX delivers “It’s that kind of thrill” in 360-degree campaign  
  • “My Way” anthem spot captures passion of U.S. team of engineers and designers who developed the TLX
  • Bite-sized and clever creative deployed across multiple platforms for sustained launch effort through fall

Acura is launching the all-new 2015 TLX performance luxury sedan with the biggest marketing campaign in the brand’s history. The TLX, which combines sports-sedan dynamic proportion, premium luxury refinement and super-handling performance, is the star of a 360-degree marketing campaign under the theme “It’s that kind of thrill.”

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Snapshot: Powered by Honda

Posted by  on August 9th, 2014 No comments

HondaJet and NSX

A first generation NSX and Honda’s first jet aircraft the HondaJet, get together for a snapshot. Click here for a 900×600 pixel image.

[Source: NSX Club Europe via Facebook]

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National Acura Legend Meet 2014

Posted by  on August 6th, 2014 1 comment

National Acura Legend Meet 2014

The Legend, sold as Acura’s flagship model from 1986 through 1995, offered luxurious appointments as well as a sense of style that has endured the test of time. In its day, Legend was the best-selling import luxury car in America. The Legend propelled Acura to become an industry frontrunner and it set a benchmark by which other brands were measured. Today, nearly two decades later, the Legends live on with a strong enthusiast following. In late July 2014, a group of Legend owners congregated in southern California to participate in the 10th annual National Acura Legend Meet (NALM). A few of these die-hard Legend fans had driven from as far away as Florida to be a part of the festivities.

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Gallery: 2015 Acura TLX

Posted by  on August 4th, 2014 1 comment

2015 Acura TLX Review List

Posted by  on August 4th, 2014 No comments
2015 Acura TLX

2015 Acura TLX

Visit the links below to find out what reviewers have to say after sampling the all-new 2015 Acura TLX.

August 4, 2014

2015 Acura TLX Car and Driver - 2015 Acura TLX
2015 Acura TLX Motor Trend - First Drive:2015 Acura TLX
2015 Acura TLX Edmunds.com - 2015 Acura TLX Road Test
2015 Acura TLX Forbes - Will the All-New 2015 TLX Solve Acura’s Sedan Woes?
2015 Acura TLX AutoGuide.com - 2015 Acura TLX Review
2015 Acura TLX LeftLane News - First Drive: 2015 Acura TLX [Review]
2015 Acura TLX Autoblog - 2015 Acura TLX
2015 Acura TLX Automobile Magazine - 2015 Acura TLX Review
2015 Acura TLX SlashGear - 2015 Acura TLX first-drive: The subtle sports sedan
2015 Acura TLX New York Daily News – First Drive
2015 Acura TLX ExtremeTech – 2015 Acura TLX Review
2015 Acura TLX Autoweek – 2015 Acura TLX first drive

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Video: Acura TLX GT World Challenge Debut

Posted by  on August 3rd, 2014 No comments

Acura TLX GT

“The much anticipated Acura TLX GT powered by Honda Racing/ HPD made its debut this weekend at the Mid-Ohio Sports Car Course. The TLX was purpose built for racing, and the next evolution in HPD’s touring car program. Grab your wrenches as we go Trackside with Honda Racing HPD to find out what went into getting this spectacular machine on the track.” - Honda Racing HPD Trackside

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Flashback Friday: Perfecting the NSX

Posted by  on August 1st, 2014 No comments

Ayrton Senna NSX Prototype

If you consider the HP-X (Honda Pininfarina Xperimental) concept car in 1984 as the starting point of the NSX, it took Honda 6 years to turn their vision into reality. Perfection takes time, but it were those long years of development, testing, and even failures that would help to define the NSX as an engineering icon.

In this video flashback from the late ’80s, legendary Formula One World Champion Ayrton Senna takes an NSX prototype around Suzuka Circuit for testing. His direct input and collaboration with Honda engineers would eventually help to fine-tune the NSX’s driving characteristics to perfection.

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Acura USA July 2014 Sales Results

Posted by  on August 1st, 2014 No comments

Acura Advance

Official release from Acura Media Newsroom:

American Honda Reports July 2014 Sales

08/01/2014 – TORRANCE, Calif.

  • Honda Accord posts best July sales in five years
  • Honda CR-V mints all-time July record
  • Acura MDX posts best July sales in four years, setting a new monthly record

American Honda Motor Co., Inc. today reported July 2014 Honda and Acura vehicle sales of 135,908 units. The Honda division posted sales of 123,428 units in July while Acura sold 12,480 units in the same period. Year-to-date American Honda sales reached 875,344 units.

Acura

Overall Acura sales reflect a virtual sell out of prior TL and TSX models as the company prepared for launch of the 2015 TLX line of luxury performance sedans, which is now underway nationwide. MDX, America’s all-time best-selling 3-row luxury SUV, was the brand’s best-selling model, besting a year-old July record.

  • All-new 2015 TLX is arriving at dealers now.
  • MDX July sales rose 13.2 percent on sales of 6,283 units, setting a new July record and combined with RDX, set a new July record for light trucks.

“Our July sales were definitely impacted by a lack of sedan availability as we sold out of TSX and TL,” said Mike Accavitti, Acura division senior vice president and general manager. “We’re confident that the all-new TLX luxury performance sedan, arriving at dealers now, will quickly remedy the situation and drive Acura sales growth through the second half of the year.”

American Acura Vehicle Sales for July 2014
Month-to-Date Year-to-Date
July July DSR** July July DSR**
2014 2013 % Chg. 2014 2013 % Chg.
Acura Division Total 12,480 15,150 -20.8% 90,431 92,131 -1.8%
TL 736 1,843 -61.6% 9,752 16,433 -40.7%
TSX 479 1,680 -72.6% 5,904 11,134 -47.0%
Memo: TSX Wagon 57 158 -65.3% 599 1,322 -54.7%
ILX 1,235 1,482 -19.9% 9,592 12,206 -21.4%
Memo: ILX Hybrid 35 110 -69.4% 306 1,003 -69.5%
RLX 208 617 -67.6% 2,292 2,180 5.1%
MDX 6,283 5,551 8.8% 36,947 23,765 55.5%
ZDX 7 41 -83.6% 63 277 -77.3%
RDX 3,532 3,936 -13.7% 25,881 26,136 -1.0%
Selling Days 26 25 178 178
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

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