A Peek at the Production ILX

Posted by  on February 1st, 2012 3 comments
Production Acura ILX

Production Ready Acura ILX?

We’ll get to see the production version of the new ILX at the 2012 Chicago Auto Show on February 8, but I’ve captured a screen shot of what looks to be the final front end design. As Jon Ikeda mentioned in his TOV walk-around video, most of the top half should stay the same as the concept we’ve seen in Detroit. The above image shows a new, revised lower bumper similar to the recent spy shots. I absolutely loved the concept and am happy to see the only tweaks are an improvement to the original design.

See the vehicle briefly at the end of Acura’s ”Munchkin” video below and get ready for its official debut next week on the 8th.

[Source: Acura]

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Avengers NSX Roadster Priced at $9,198,000

Posted by  on January 31st, 2012 No comments

Acura Avengers Roadster

When the Iron Man suit is just a little too much for an afternoon outing, Tony Stark turns to the next best thing: the 2012 Stark Industries Super Car with Tactical Package. Its got style, luxury, performance, fuel ecomomy and technology that would put the Batmobile to shame. Too bad its also priced for billionaire playboys only, at $9,198,000 this one might be out of reach for even Jerry Seinfeld and Jay Leno.

The maroon colored NSX Roadster could be seen stationed in the “Acura Studio” through the duration of the 2012 Sundance Film Festival in Park City Utah. Revealing very little interior details, a spec sheet similar to the 2012 S.H.I.E.L.D TL gives more information on the upgrades performed by Stark Industries. Thanks goes out to Collider.com for the images and full report.

Click here for full specs

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Production Versions of ILX and RDX Make World Debuts at the 2012 Chicago Auto Show

Posted by  on January 31st, 2012 No comments

Official release from www.acuranews.com:

01/31/2012 – TORRANCE, Calif.

The production versions of the all-new Acura ILX and the completely redesigned Acura RDX will make their world debuts at the 2012 Chicago Auto Show, February 8, 2012, Acura announced today.

The 2013 Acura ILX luxury compact sedan is an all-new model positioned as the gateway to the Acura brand. Sleek and sporty, the ILX will feature three distinct powertrains, including Acura’s first ever hybrid. The ILX will feature a high–quality, well-appointed interior that is smart and spacious.  It will offer a number of new, high-value features including a standard Keyless Access System with smart entry and pushbutton start, along with Pandora® internet radio interface and SMS text message function for smart connectivity with the world.

The new 2013 RDX, Acura’s compact crossover Sport Utility Vehicle, will offer a perfect balance of luxury and utility. The RDX will now be powered by a V-6 engine, producing 33 more horsepower than the outgoing model— yet it is expected to offer the best fuel economy of any gasoline-powered luxury SUV in its class. Interior features, such as larger door openings, more passenger room, increased cargo volume and a power rear tailgate make the RDX interior even more accommodating and flexible.

Although there will not be a media press conference, both vehicles will be on display in the Acura booth at McCormick Place, Chicago. Press information and photos will post to www.acuranews.com on February 8, 2012.

About Acura

Acura offers a full line of technologically advanced performance luxury vehicles through a network of 272 dealers within the United States. The 2012 Acura lineup features six distinctive models including the RL luxury performance sedan, the TL performance luxury sedan, the TSX sports sedan and Sport Wagon, the turbocharged RDX crossover SUV, the MDX luxury SUV and the ZDX four-door sports coupe.

[Source: Acura]

No CommentsFiled under: Acura News, Acura Official Releases, ILX, RDX
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Acura NSX Super Bowl Ad Extended Version

Posted by  on January 31st, 2012 No comments

Acura NSX Jerry Seinfeld

You won’t have to wait until Super Bowl Sunday to see what ridiculous things Jerry Seinfeld would do to get his hands on the first Acura NSX. Acura has released the extended version of their big game ad titled “Transactions”. At 1:52 minutes long, expect to see only the funniest bits kept in for the 60-second final cut set to play on Sunday.

Watch the “Transactions” extended cut below or click here to see the 60-second version.

[Source: Acura]

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Acura to Debut Super Bowl XLVI Commercial, First for the Brand

Posted by  on January 31st, 2012 No comments

Official release from www.acuranews.com:

01/30/2012 – TORRANCE, Calif.

Acura, for the first time, will run a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers. Designed to strengthen Acura brand awareness and leverage Acura’s announcement in Detroit at the North American International Auto Show earlier this month, a 60-second commercial featuring the iconic talent of Jerry Seinfeld and Jay Leno coupled with the highly anticipated NSX supercar concept will air during the third quarter.

“Acura has a specific plan in place across all communication channels to build off of the first round of product news announced at the North American International Auto Show. The response to the ILX, RDX and NSX supercar concept has been extremely positive,” said Susie Rossick, Acura Brand Manager. “Our Super Bowl strategies are simple—build upon the buzz created in Detroit and leverage the excitement for the future return of the legendary NSX to the Acura lineup.”

This commercial, “Transactions,” depicts the over-the-top antics of two actual top car collectors, Jerry Seinfeld and Jay Leno, in an unrelenting bid to be the first in line to take delivery on the first Acura NSX.

“The goal is to present a commercial that not only clearly positions the NSX as the ultimate ‘must have’ sports car, but does it in a way that is memorable, entertaining and aligned with Acura’s brand position,” said John Hage, EVP/executive creative director at rp&, Acura’s advertising agency of record.

The Super Bowl campaign includes a pre-game release of a 1-minute 50-second -extended version of “Transactions,” PR initiatives, search, seeding and paid media placements. The commercial will be featured in Acura dealerships across the country. In addition, as the preferred vehicle of W Hotels, the commercial will be shown in-car on the MDX’s rear-entertainment DVD screen during guest rides.

“Transactions” will help to build upon the anticipation coalescing for the next chapter of Acura, which commences this spring with the launch of the all-new RDX crossover sport utility vehicle and the introduction of the all-new ILX luxury compact sedan.

About Acura

Acura offers a full line of technologically advanced performance luxury vehicles through a network of 272 dealers within the United States. The 2012 Acura lineup features six distinctive models including the RL luxury performance sedan, the TL performance luxury sedan, the TSX sports sedan and Sport Wagon, the turbocharged RDX crossover SUV, the MDX luxury SUV and the ZDX four-door sports coupe.

[Source: Acura]

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Seinfeld and Leno to Appear in Acura Super Bowl Commercial

Posted by  on January 30th, 2012 1 comment

Acura Super Bowl 2012

It’s the New England Patriots vs. the New York Giants in Sunday’s Super Bowl matchup, but car manufacturers will also be battling it out through another medium: TV commercials. Acura is going on the offensive this year with its first ever Super Bowl spot featuring comedians Jerry Seinfeld and Jay Leno, both whom are known for being car collectors.

According to AutoWeek, the ad takes a comedic approach as Seinfeld tries to win over the first 2015 Acura NSX with ridiculous offers and hilarious stunts. Created by Rubin Postaer and Associates with the touch of Seinfeld’s comedic genius, it’s guaranteed to have you laughing out loud. The commercial is set to run during the third quarter of Sunday’s Super Bowl XLVI.

[Source: AutoWeek]

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Video: Acura at the 2012 Sundance Film Festival

Posted by  on January 29th, 2012 No comments

Emma Roberts

It looked like a great time in Park City, Utah as Acura mixed in with some of the celebrities of the 2012 Sundance Film Festival. Check out some of the highlights in the video below.

“Take a look inside The Acura Studio at the 2012 Sundance Film Festival in Park City, Utah. We celebrated with stars like Elijah Wood, Rashida Jones and Andy Samberg from Celeste & Jesse Forever, Emily Blunt and Mark Duplass from Your Sister’s Sister and Michael Cera and Jason Ritter from The End of Love.” – Acura via YouTube

[Source: Acura]

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Acura Ranked First in J.D. Power 2012 Website Evaluation Study

Posted by  on January 27th, 2012 Comments off

Acura Advance

Acura takes the top spot in J.D. Power and Associates 2012 Manufacturer Website Evaluation Study. The first release of the semiannual study takes a closer look at how manufacturers are integrating the top social media platforms into their website.

“The semiannual study, now in its 13th year, measures the usefulness of automotive manufacturer websites during the new-vehicle shopping process by examining four key measures: speed, appearance, navigation and information/content.

All automotive brand websites provide users with the ability to access various social media platforms, such as Facebook, Twitter and YouTube, to connect with the brand’s social media presence or share information about a brand or model under consideration. However, there is wide variation among websites in the pervasiveness of social media access—for example, whether it’s available from only the site’s home page, or from a variety of pages.”

Acura.com scored 808 on a 1,000-point scale, with high marks in the navigation and speed categories.

Visit www.jdpower.com for the full press release.

[Source: J.D. Power and Associates]

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