Vote for Acura’s “Transactions” Super Bowl Ad

Sunday’s Super Bowl XLVI has crowned the New York Giants as champions, but the best Super Bowl commercial of 2012 has yet to be determined. YouTube’s AdBlitz channel will play host to the friendly competition where you can watch, vote and discuss your favourite Super Bowl Ads. The most popular commercial will be featured on the YouTube home page on February 18th.

Watch Acura’s 60-second Super Bowl Ad above then head over to to vote.

[Source: YouTube]

Jerry Seinfeld “Sock Puppet Recap” Web Extra

Here is the latest web extra from Acura featuring Jerry Seinfeld and his gangland sock puppets.

I wouldn’t go searching for the latest episode of “Jersey Gangland” though, according to Jerry Seinfeld via Twitter the title was made up: “We couldn’t use “Sopranos” or “Boardwalk Empire” so we invented “Jersey Gangland.”

[Source: Acura]

Acura NSX Super Bowl Ad Extended Version

Acura NSX Jerry Seinfeld

You won’t have to wait until Super Bowl Sunday to see what ridiculous things Jerry Seinfeld would do to get his hands on the first Acura NSX. Acura has released the extended version of their big game ad titled “Transactions”. At 1:52 minutes long, expect to see only the funniest bits kept in for the 60-second final cut set to play on Sunday.

Watch the “Transactions” extended cut below or click here to see the 60-second version.

[Source: Acura]

Acura to Debut Super Bowl XLVI Commercial, First for the Brand

Official release from

01/30/2012 – TORRANCE, Calif.

Acura, for the first time, will run a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers. Designed to strengthen Acura brand awareness and leverage Acura’s announcement in Detroit at the North American International Auto Show earlier this month, a 60-second commercial featuring the iconic talent of Jerry Seinfeld and Jay Leno coupled with the highly anticipated NSX supercar concept will air during the third quarter.

“Acura has a specific plan in place across all communication channels to build off of the first round of product news announced at the North American International Auto Show. The response to the ILX, RDX and NSX supercar concept has been extremely positive,” said Susie Rossick, Acura Brand Manager. “Our Super Bowl strategies are simple—build upon the buzz created in Detroit and leverage the excitement for the future return of the legendary NSX to the Acura lineup.”

This commercial, “Transactions,” depicts the over-the-top antics of two actual top car collectors, Jerry Seinfeld and Jay Leno, in an unrelenting bid to be the first in line to take delivery on the first Acura NSX.

“The goal is to present a commercial that not only clearly positions the NSX as the ultimate ‘must have’ sports car, but does it in a way that is memorable, entertaining and aligned with Acura’s brand position,” said John Hage, EVP/executive creative director at rp&, Acura’s advertising agency of record.

The Super Bowl campaign includes a pre-game release of a 1-minute 50-second -extended version of “Transactions,” PR initiatives, search, seeding and paid media placements. The commercial will be featured in Acura dealerships across the country. In addition, as the preferred vehicle of W Hotels, the commercial will be shown in-car on the MDX’s rear-entertainment DVD screen during guest rides.

“Transactions” will help to build upon the anticipation coalescing for the next chapter of Acura, which commences this spring with the launch of the all-new RDX crossover sport utility vehicle and the introduction of the all-new ILX luxury compact sedan.

About Acura

Acura offers a full line of technologically advanced performance luxury vehicles through a network of 272 dealers within the United States. The 2012 Acura lineup features six distinctive models including the RL luxury performance sedan, the TL performance luxury sedan, the TSX sports sedan and Sport Wagon, the turbocharged RDX crossover SUV, the MDX luxury SUV and the ZDX four-door sports coupe.

[Source: Acura]

Seinfeld and Leno to Appear in Acura Super Bowl Commercial

Acura Super Bowl 2012

It’s the New England Patriots vs. the New York Giants in Sunday’s Super Bowl matchup, but car manufacturers will also be battling it out through another medium: TV commercials. Acura is going on the offensive this year with its first ever Super Bowl spot featuring comedians Jerry Seinfeld and Jay Leno, both whom are known for being car collectors.

According to AutoWeek, the ad takes a comedic approach as Seinfeld tries to win over the first 2015 Acura NSX with ridiculous offers and hilarious stunts. Created by Rubin Postaer and Associates with the touch of Seinfeld’s comedic genius, it’s guaranteed to have you laughing out loud. The commercial is set to run during the third quarter of Sunday’s Super Bowl XLVI.

[Source: AutoWeek]