Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial

Official release from Acura Media Newsroom:

Jan 29, 2016 – TORRANCE, Calif.

  • Iconic Van Halen song infuses high-voltage energy into NSX rollout
  • Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX
  • Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot

Acura is showcasing the next generation NSX, the only supercar made in America, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin’ with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar.

The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot.

“In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience,” said Jon Ikeda, vice president and general manager of Acura. “The high energy visuals are complemented by a big rock anthem, giving viewers just a taste of the emotion this new Acura supercar elicits.”

Acura Super Bowl Spot Creative Concept

Tagged with the words “What He Said,” the Acura Super Bowl commercial demonstrates the NSX is better described through raw emotion than words alone. This is the first time Van Halen has released Runnin’ with the Devil for use in advertising. The 30-second visual tour de force relies on the elegant design and powerful inner-workings of the NSX, with Runnin’ with the Devil building softly in the background, before erupting in a powerful crescendo through rapid-fire vocals – hollers and screams responding to every camera movement across the intricate details of the NSX.

The color palette of the NSX Super Bowl commercial is a deliberately vibrant red, white and blue, a celebration of the all-new 2017 NSX, the only supercar designed, developed and manufactured in the U.S. Exclusive global production of the NSX is set to begin this spring at the new Performance Manufacturing Center in Marysville, Ohio1. Acura was the first international luxury nameplate to develop and manufacture products in America.

Social Media and Digital Activations and NSX Experience

Acura’s social media activations culminate in delivering a Precision Crafted Performance experience. Through Twitter Conversational Video, viewers generate a pre-populated tweet featuring the 30-second commercial, which when shared using #DriveAcuraNSXContest and tagging a friend, will enter them into a sweepstakes for a VIP NSX driving experience. The sweepstakes will also be accessible via the Acura Twitter and Facebook pages.

Extending to the digital space, the brand will unveil a 60-second version of the Super Bowl commercial and a countdown clock beginning Jan. 29 that leads to the Feb. 25 launch of the Acura NSX online vehicle configurator. The NSX configurator will enable potential customers and fans alike to design and build their dream NSX. Additionally, starting Feb. 25, those interested in purchasing an NSX can contact an authorized Acura retailer to place their order.

The 2017 Acura NSX

Created to bring a new experience to the supercar segment, the next-generation Acura NSX challenges conventional beliefs about supercars, with cutting-edge and world-first technologies. Much as the first generation NSX did a quarter century ago, the 2017 NSX breaks the mold through a first-of-its-kind Sport Hybrid Super Handling All-Wheel Drive power unit, a multi-material body structure, advanced aerodynamics and a cockpit that supports performance driving on every level without sacrificing comfort.

Precision Crafted Performance

Precision Crafted Performance – performance delivered with incredible precision, outstanding quality and elegant, innovative engineering – defines Acura’s core character and authentic brand DNA. Acura’s Super Bowl commercial and related activations are high-profile elements in a newly-launched brand campaign that focuses on communicating Precision Crafted Performance as the Acura brand direction.

The Acura brand is committed to sharpening its focus on these core values, expressed in the dynamic capabilities and styling of Acura products, as well as in the brand’s marketing and customer experience, in order to create a more distinct and powerful image for Acura in the marketplace.

The Acura Super Bowl commercial can be viewed at Acura.com. Additional media assets and information, including screen shots, 2017 Acura NSX pricing, features and high-resolution photography is available at AcuraNews.com. The spot was created and produced by MullenLowe, agency of record for Acura.

[Source: Acura]

Acura NSX – “What He Said” Super Bowl Commercial

Acura’s Super Bowl 50 commercial featuring the 2017 NSX is out early, check out the 30-second spot and extended version below:

“Precision Crafted Performance is back, kicking and screaming, in the all-new 2017 Acura NSX. Watch our Big Game commercial now and you might just find yourself saying What He Said. See how our NSX innovations run through every car we make at http://nsx.acura.com, and create your own NSX starting 2/25/16.” – Acura via YouTube

The song featured in the commercial is “Runnin’ With The Devil” by Van Halen. Click here for the full press release.

[Source: Acura via YouTube]

Acura NSX Super Bowl 2016 Commercial Teaser

Here’s a short teaser for Acura’s upcoming commercial that will run in this year’s Super Bowl 50. The spot is connected with Acura’s new “Point of View” brand campaign and will focus on the NSX and its North American roots. Watch for the ad during the first quarter broadcast of Super Bowl 50 on February 7.

[Source: Acura]

Acura Launches New “Point of View” Brand Campaign

Official release from Acura Media Newsroom:

Acura Launches New Brand Campaign Touting Precision Crafted Performance DNA

Jan 14, 2016 – TORRANCE, Calif.

  • New brand campaign reintroduces Precision Crafted Performance as the Acura’s core promise to its customers
  • 60-second TV commercial kicks-off Jan. 17 during NFL AFC playoffs
  • Breakout actor Michael B. Jordan joins the brand as official voice of Acura

Acura today announced the launch of a new marketing campaign centered on the reintroduction of Precision Crafted Performance as the brand’s core promise and new advertising theme. The announcement of the new, multi-platform marketing campaign comes as Acura prepares for the launch of the highly anticipated next-generation NSX supercar and the celebration, on March 27, 2016, of its 30th anniversary as a leading luxury automotive brand.

The Acura “Point of View” brand campaign debuts during the NFL AFC playoffs with a sixty-second spot highlighting the brand’s unique philosophy to developing vehicles; sharing the incredible precision, quality and innovative engineering that goes into every detail.

“There is no more clear promise for the Acura brand than Precision Crafted Performance,” said Jon Ikeda, vice president and general manager of Acura. “We’re committed to infusing this core Acura promise into every facet of our products and the customer experience, including our marketing voice. The new Acura NSX supercar, which anchors the launch of the campaign, is a pinnacle expression of our DNA and demonstrates how we will deliver on those core values.”

The new brand campaign also represents the debut of the official new voice for the Acura brand’s national broadcast advertising: breakout actor Michael B. Jordan, star of the new Rocky sequel film Creed and television’s The Wire and Friday Night Lights, among other film and TV roles.

“Michael B. Jordan is recognized for the passion he brings to his roles and we are thrilled to have him represent the Acura brand and give energy and voice to our focus on Precision Crafted Performance,” said Leila Cesario, manager of national advertising for Acura.

The new brand campaign will include a multi-channel rollout on Acura digital and social media platforms including placements on ESPN.com, Yahoo! and Facebook. The campaign will also extend into Super Bowl 50, where Acura will run a spot during the first quarter focused on the NSX and its North American roots.

Amplifying the Precision Crafted Performance direction is the debut at this week’s 2016 North American International Auto Show in Detroit of the Acura Precision Concept, a new and thrilling expression of Acura’s future design and technology direction. The “Point of View” spot was previewed to automotive industry leaders during the brand’s press conference.

The launch of the new campaign comes as Acura looks to celebrate its 30th anniversary this spring, marking a major milestone since launching in America on March 27, 1986, as the first Japanese luxury automotive brand. The brand debuted with the Acura Legend Sedan and Integra Coupe and 5-door under the tagline “Precision Crafted Automobiles.” The tagline evolved into “Precision Crafted Performance” with the 1990 introduction of the first generation Acura NSX.

[Source: Acura]

Acura Returns to the Super Bowl with New Brand Commercial

Official release from Acura Media Newsroom:

Dec 9, 2015 – TORRANCE, Calif.

Acura will make a play during the first quarter of Super Bowl 50 with a new brand commercial that will focus on the luxury automaker’s North American roots.

“As the Acura brand continues to gain momentum and the next-generation NSX supercar is about to make its market debut as the pinnacle expression of Acura performance and prestige, the Super Bowl is the perfect place for Acura to make a powerful brand statement to one of the largest viewing audiences in American history, and one that is incredibly attentive to advertising,” said Jon Ikeda, vice president and general manager of Acura.

The luxury performance brand made its Super Bowl debut in 2012 with a spot that depicted the Acura NSX, before the supercar’s powertrain was completely redesigned. The new Super Bowl commercial is a part of a comprehensive marketing strategy that conveys the brand’s values, North American roots and future direction. More information on the Super Bowl commercial and the brand’s marketing campaign will be shared in the weeks ahead.

Acura is one of the fastest growing luxury brands in America – on track for its fifth consecutive year of increased sales and its best annual sales total since 2007. Acura truck sales remain on pace for a record year with combined sales of MDX and RDX, while Acura sedan sales are up more than 20 percent in 2015. More than 98 percent of Acura models sold in North America are built in the region.

[Source: Acura]

Vote for Acura’s “Transactions” Super Bowl Ad

Sunday’s Super Bowl XLVI has crowned the New York Giants as champions, but the best Super Bowl commercial of 2012 has yet to be determined. YouTube’s AdBlitz channel will play host to the friendly competition where you can watch, vote and discuss your favourite Super Bowl Ads. The most popular commercial will be featured on the YouTube home page on February 18th.

Watch Acura’s 60-second Super Bowl Ad above then head over to youtube.com/adblitz to vote.

[Source: YouTube]