Acura USA November 2013 Sales Results

Acura Advance

Official release from acuranews.com:

American Honda Posts Second-Best November Sales on Record; Acura Posts nearly 19-Percent Increase on Record Light-Truck Sales

12/03/2013 – TORRANCE, Calif.

• CR-V sets second consecutive monthly record
• Acura RDX sets 19th consecutive monthly record
• Acura light trucks post record November sales on strength of all-new MDX and RDX

American Honda Motor Co., Inc. today reported November 2013 U.S. total sales of 116,507 units, a decrease of 0.1 percent compared with record November 2012 sales (down 3.9 percent based on the Daily Selling Rate, or DSR*). Year-to-date sales reached 1,390,057, an increase of 7.8 percent. Honda Division November sales reached 101,948, a decrease of 2.3 percent when compared to record division sales last November. Acura Division posted sales of 14,559, an increase of 18.9 percent compared to November 2012.

Acura

• Acura posted November sales of 14,559, an increase of 18.9 percent compared to last November, with Acura light trucks topping a record set in November of 2006
• MDX was the brand’s best-selling vehicle in November with 6,091 units, up 80.8 percent compared to last November
• RDX set its 19th consecutive monthly record with sales of  3,663, up 20.7 percent compared to last year

“It’s gratifying that the new MDX has sparked such a strong customer response so shortly after we hit a home run with RDX,” said Jeff Conrad, vice president and general manager of Acura sales. “It’s clear we’ve found the sweet spot of the luxury SUV market.”

*The daily selling rate (DSR) is calculated with 26 days for November 2013 and 25 days for November 2012. Year-to-date, the DSR is calculated with 282 days for 2013 and 281 days for 2012. All other percentages in release are unadjusted; see table for adjusted DSR figures.

American Acura Vehicle Sales For November 2013
Month-to-Date Year-to-Date
November November DSR** November November DSR**
2013 2012 % Chg. 2013 2012 % Chg.
Acura Division Total 14,559 12,246 14.3% 149,685 140,182 6.4%
TL 1,466 1,918 -26.5% 22,523 31,326 -28.4%
TSX 1,071 1,768 -41.8% 16,465 26,723 -38.6%
Memo: TSX Wagon 104 384 -74.0% 1,868 3,820 -51.3%
ILX 1,582 2,108 -27.8% 18,857 9,766 92.4%
Memo: ILX Hybrid 44 174 -75.7% 1,417 853 65.5%
RLX / RL 676 11 5809.1% 4,456 361 1130.0%
MDX 6,091 3,368 73.9% 46,502 45,785 1.2%
ZDX 10 37 -74.0% 347 725 -52.3%
RDX 3,663 3,036 16.0% 40,535 25,496 58.4%
Selling Days 26 25 282 281
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

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