Official release from Acura Media Newsroom:
Feb 9, 2017
- Acura returns for fifth year as ‘Official Vehicle Partner’ of MusiCares®
- Proceeds from MusiCares Person of the Year Tribute to Tom Petty auction will benefit musicians and music people in need
- NSX customized by NSX Lead Exterior Designer Michelle Christensen
TORRANCE, Calif. – Acura will extend its long-standing support of musicians and music people as the automaker is set to auction a custom 2017 Acura NSX supercar at the 2017 MusiCares® Person of the Year Tribute honoring Tom Petty. All proceeds from the auction of the Acura NSX will benefit the MusiCares charity, which provides people in the music industry with critical assistance in times of need:
“Acura is proud to support members of the music community in need through MusiCares, the charity established by The Recording Academy in 1989 as a safety net for the industry,” said Jon Ikeda, vice president & general manager of Acura. “We sincerely hope the NSX will captivate attendees at the MusiCares auction, inspire lively bidding, and help provide vital assistance to the music community.”
Custom 2017 Acura NSX
The one-of-a-kind MusiCares NSX was customized exclusively for the occasion by NSX Lead Exterior Designer, Michelle Christensen. The MusiCares NSX features a Berlina Black exterior with Ebony interior and Semi-Aniline Full Leather Power Seats. The MusiCares NSX sports premium options such as the Technology Package equipped with ELS Studio Premium Audio, which includes a 9-speaker, 580 watt ELS Studioâ Premium Audio system tuned especially for the NSX by Grammy and Emmy award-winning recording engineer and music producer, Elliot Scheiner; and a Carbon Fiber Interior Sport Package including carbon fiber steering wheel and meter housing.
Custom modifications include black carbon ceramic brakes with red NSX logo detail, black Signature Y-Spoke wheels with red pocket accents, red accents on the carbon fiber front spoiler, lower diffuser, and rocker panels as well as a red tinted carbon fiber engine cover. Other details include smoke tinted taillights, custom red interior stitching on seats, floor mats and center console and NSX embossed headrests.
Acura and Music
Acura has a long history in support of music and musicians. Acura has supported the GRAMMY’s MusiCares Foundation for five years, which provides critical assistance to the music community through services and resources covering a wide range of financial, medical and personal emergencies, where each case is treated with integrity and confidentiality. Acura’s music involvement and deep music history also includes: http://bit.ly/2kozoHX.
Music has served as a powerful soundtrack to Acura’s Precision Crafted Performance brand direction through a selection of artists and tracks that share the energy and emotion behind the brand and its vehicles. Music has become an integral part of the brand’s marketing and communication with customers, and can be heard in the most recent campaigns and vehicle communications. Most recently, Beck’s “Wow” headlined the 2017 MDX marketing campaign and Van Halen’s “Runnin’ with the Devil” served as the soundtrack for Acura’s 2016 Super Bowl TV spot, starring the next-generation NSX.
Music is also a key part of the Acura driving experience with most Acura vehicles featuring the award-winning Panasonic ELS Studio Premium Audio System that produces vibrant and lustrous audio performance with strikingly authentic tonal quality. Acura’s in-vehicle sound is designed, engineered and manufactured in collaboration with Scheiner, who first worked with Panasonic to create the ELS Studio audio system in the 2004 Acura TL.
About the Acura NSX
Named the 2017 Performance Car of the Year by Road and Track, the next-generation Acura NSX challenges conventional beliefs about supercars, with cutting-edge and world-first technologies. Much as the first generation NSX did a quarter century ago, the 2017 Acura NSX challenges supercar norms with cutting-edge and world-first technologies. A first-of-its-kind Sport Hybrid Super Handling All-Wheel Drive™ power unit that electrifies all phases of driving – accelerating, braking and cornering – enables an unprecedented combination of performance and efficiency.
The 2017 Acura NSX is the only supercar designed, developed and manufactured in the U.S. with production exclusively at the Performance Manufacturing Center in Marysville, Ohio using domestic and globally sourced parts.
About Acura
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, an original approach to technology and design that creates a new driving experience.
The Acura lineup features six distinctive models – the RLX premium, luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV. Last spring, Acura launched its next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.
About MusiCares®
Established in 1989 by The Recording Academy, MusiCares® (www.musiccares.com) provides a safety net of critical assistance for music people in times of need. MusiCares’ services and resources cover a wide range of financial, medical, and personal emergencies, and each case is treated with integrity and confidentiality. MusiCares also focuses the resources and attention of the music industry on human service issues that directly impact the health and welfare of the music community.
For More Information
Consumer information is available at www.acura.com. To join the Acura community on Facebook, visit facebook.com/Acura. Additional media information including pricing, features and high-resolution photography is available at acuranews.com/channels/acura-automobiles
[Source: Acura]