American Honda Announces April Sales Results
May 1 , 2019
- Civic continues to lead U.S. passenger car sales, driven by strong retail performance
- Honda truck sales rise 2.7% in April as Passport adds strength and CR-V and Pilot maintain momentum
- Acura trucks also gain, with RDX surging 17.3% on the way to an overall increase of 6.2% for the month
Sales Highlights
Acura sales pushed against the softening market with Acura trucks remaining strong, led by another big gain for RDX, and ILX posting a double-digit increase.
- RDX, the reigning sales leader in its segment, posted an 11th consecutive month of increased sales, climbing 17.3% to 4,926 units in April.
- ILX continued to bring new customers to the brand as Acura’s gateway sedan posted a strong 13.8% gain on sales of 1,152 vehicles.
Model Notes
- Acura light-truck momentum continues this year with double-digit gains and 20% growth in Q1, which followed an all-time annual sales record in 2018.
- With 28% retail growth, the refreshed ILX had the largest gains in segment with the lowest incentives.
American Acura Vehicle Sales for April 2019 | ||||||
Month-to-Date | Year-to-Date | |||||
April | April | DSR** | April | April | DSR** | |
2019 | 2018 | % Chg. | 2019 | 2018 | % Chg. | |
Acura Division Total | 11,687 | 11,888 | -5.6% | 48,072 | 45,302 | 6.1% |
ILX | 1,152 | 1,012 | 9.3% | 4,293 | 3,484 | 23.2% |
NSX | 23 | 5 | 341.6% | 102 | 72 | 41.7% |
RLX | 151 | 171 | -15.2% | 532 | 634 | -16.1% |
TLX | 2,096 | 2,914 | -30.9% | 9,125 | 11,877 | -23.2% |
MDX | 3,339 | 3,585 | -10.6% | 14,122 | 13,909 | 1.5% |
RDX | 4,926 | 4,201 | 12.6% | 19,898 | 15,326 | 29.8% |
Selling Days | 25 | 24 | 101 | 101 | ||
* Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate |
[Source: Acura]