Acura 2011 April Sales Results

Acura News

Official release from www.acuranews.com:

Acura Announces April 2011 Sales Results
Acura Up 4.2 Percent, Led by Car Sales

05/03/2011 – TORRANCE, Calif.

As the warmer months approach, sales of Acura cars have overtaken light truck sales. Led by TSX sport sedan sales of 3,105 units, total Acura car sales for April 2011 were 6,173 – up 6.1 percent based on Daily Selling Rate* (DSR). Total Acura sales were 11,604 units, up 4.2 percent.

“Last month Acura’s line-up of sports sedans showed their strength,” said Jeff Conrad, vice president of Acura sales. “Thanks in part to the all-new TSX Sports Wagon, sales of the fun and practical TSX were up 14.7 percent.”

The MDX luxury SUV was again Acura’s top selling model with 3,912 units sold, up 1.4 percent. The RDX crossover SUV was Acura’s next best selling light truck with 1,343 units sold, up 10.7 percent. Total light truck sales for Acura tallied 5,431 units, up 2.2 percent compared to April 2010.

While the TSX sports sedan (and all-new TSX Sport Wagon) was the top selling Acura car, the TL performance luxury sedan followed closely in sales with 2,887 units sold— down 2.2 percent.

For media information and high-resolution photos of all Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.

*The daily selling rate (DSR) is calculated with 27 selling days for April 2011 and 26 days for April 2010.
Year-to-date sales based on 102 days for 2011 and 100 days for 2010.

American Acura Vehicle Sales For April 2011
  Month-to-Date Year-to-Date
  April April DSR** April April DSR**
  2011 2010 % Chg. 2011 2010 % Chg.
Acura Division Total 11,604 10,719 4.2% 42,972 38,512 9.4%
   TL * 2,887 2,842 -2.2% 10,921 11,155 -4.0%
   TSX 3,105 2,607 14.7% 10,650 9,608 8.7%
   Memo: TSX Wagon 365 0   1,341 0  
   RL 181 154 13.2% 708 558 24.4%
   MDX * 3,912 3,714 1.4% 14,997 12,619 16.5%
   ZDX * 176 234 -27.6% 719 829 -15.0%
   RDX  * 1,343 1,168 10.7% 4,977 3,743 30.4%
Selling Days 27 26   102 100  
* Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid. ** Daily Selling Rate

[Source: Acura]

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