American Honda Reports April Auto Sales as Difficult Market Conditions Begin to Ease
May 1, 2020
Sales Highlights
Sales of Honda and Acura vehicles showed signs of improvement in the final weeks of April, with customer traffic increasing online and in dealer showrooms as state and local authorities eased restrictions on sales activities.
- Honda and Acura dealers continue to focus on taking care of existing customers through vehicle service, maintenance and repair, while preserving the health and safety of their customers and employees.
- A number of Honda and Acura dealers remained closed for much of April in compliance with mandates imposed on businesses by state and local authorities.
- Last month, Honda and Acura opened enrollment in new online retailing programs, Shop Simple with Honda and Acura Precision Purchase, and received a tremendous response from Honda and Acura dealers looking for an online retailing solution to meet the needs of our customers.
- Honda is providing an industry-first special offer for first responders and medical professionals, out of respect for their contribution to communities across the country.
| American Acura Vehicle Sales for April 2020 | ||||||
| Month-to-Date | Year-to-Date | |||||
| April | April | DSR** | April | April | DSR** | |
| 2020 | 2019 | % Chg. | 2020 | 2019 | % Chg. | |
| Acura Division Total | 5,046 | 11,687 | -58.5% | 33,578 | 48,072 | -30.8% |
| ILX | 506 | 1,152 | -57.8% | 3,247 | 4,293 | -25.1% |
| NSX | 5 | 23 | -79.1% | 39 | 102 | -62.1% |
| RLX | 26 | 151 | -83.4% | 205 | 532 | -61.8% |
| TLX | 1,024 | 2,096 | -53.0% | 6,508 | 9,125 | -29.4% |
| MDX | 1,725 | 3,339 | -50.3% | 10,666 | 14,122 | -25.2% |
| RDX | 1,760 | 4,926 | -65.6% | 12,913 | 19,898 | -35.7% |
| Selling Days | 26 | 25 | 102 | 101 | ||
| * Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate |
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[Source: Acura]