Acura 2011 March Sales Results

Acura News

Official release from www.acuranews.com:

Acura Announces March 2011 Sales Results
Acura Up 3.6 Percent, Led by Light Truck Sales

04/01/2011 – TORRANCE, Calif.

Acura’s line of light trucks continues to remain strong as the MDX luxury SUV was again its top selling vehicle. March sales of the MDX totaled 4,113 units, up 20.7 percent versus 2010 based on Daily Selling Rate* (DSR). Total light truck sales were 5,607 units, an increase of 18.1 percent. Total vehicle sales for Acura were 12,611 units, a 3.6 percent increase versus March 2010.

“While we are extremely pleased with this month’s sales performance, our foremost thoughts are with the Japanese people during this difficult time,” said John Mendel, executive vice president of sales for American Honda. “We know there will be challenges in the coming months as we continue to deal with supply chain issues resulting from the devastating earthquake in Japan, and we continue to appreciate everyone’s patience and understanding.”

The RDX crossover SUV was Acura’s next best selling light truck with 1,297 units sold, a 21.9 percent increase based on DSR. Acura car sales were led by the TL performance luxury sedan with 3,995 units sold, a 1.8 percent decrease compared to March 2010 sales. The TSX sports sedan totaled 2,810 units sold, a sales decrease of 11.9 percent. Acura total car sales for January were 7,004 units, down 5.7 percent.

For media information and high-resolution photos of all Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.

*The daily selling rate (DSR) is calculated with 27 selling days for both March 2011 and 26 days for March 2010. Year-to-date sales based on 75 days for 2011 and 74 days for 2010.

American Acura Vehicle Sales For March 2011
  Month-to-Date Year-to-Date
  March March DSR** March March DSR**
  2011 2010 % Chg. 2011 2010 % Chg.
Acura Division Total 12,611 11,722 3.6% 31,368 27,793 11.4%
   TL * 3,995 3,917 -1.8% 8,034 8,313 -4.6%
   TSX 2,810 3,072 -11.9% 7,545 7,001 6.3%
   Memo:  TSX Wagon 388 0   976 0  
   RL 199 163 17.6% 527 404 28.7%
   MDX * 4,113 3,281 20.7% 11,085 8,905 22.8%
   ZDX * 197 264 -28.1% 543 595 -10.0%
   RDX  * 1,297 1,025 21.9% 3,634 2,575 39.2%
Selling Days 27 26   75 74  
* Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid. ** Daily Selling Rate

[Source: Acura]

Leave a Reply

Your email address will not be published. Required fields are marked *