Acura Announces August 2011 Sales Results

09/01/2011 – TORRANCE, Calif. 

Acura posted August sales of 9,054, a decrease of 24.5 percent compared to August 2010, based on the daily selling rate*. Year-to-date sales totaled 79,136 units, down 8.1 percent versus last year. 

“August marked a return to normal production levels for most of our models,” said Jeff Conrad, vice president of Acura sales. “We remain optimistic for a resilient year as Acura dealerships rebuild their inventory to meet our customer’s needs.”

The MDX continues as Acura’s sales leader with 3,126 units sold. TL reported 2,404 sales for the month and TSX 2,263 units, down 19.8 and 10 percent respectively. 

For media information and high-resolution photos of all Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com. 

* The daily selling rate (DSR) is calculated with 26 selling days for August 2011 and 25 days for August 2010. Year-to-date, the DSR is calculated with 204 days for 2011 and 203 days for 2010. All percentages reflect DSR. 

American Acura Vehicle Sales For August 2011
	Month-to-Date			Year-to-Date
	August	August	DSR**	August	August	DSR**
	2011	2010	% Chg.	2011	2010	% Chg.
Acura Division Total	9,054	11,534	-24.5%	79,136	85,668	-8.1%
TL *	2,404	2,882	-19.8%	20,373	22,787	-11.0%
TSX	2,263	2,419	-10.0%	18,609	20,587	-10.1%
Memo: TSX Wagon	265	0		2,171	0
RL	41	193	-79.6%	936	1,237	-24.7%
MDX *	3,126	4,386	-31.5%	28,759	29,110	-1.7%
ZDX *	81	428	-81.8%	1,133	2,405	-53.1%
RDX *	1,139	1,226	-10.7%	9,326	9,542	-2.7%
Selling Days	26	25		204	203
* Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid. ** Daily Selling Rate

[Source: Acura]