There were a few instances in the late 80s and early 90s where the Acura brand could be seen in Formula One. While Honda enjoyed enormous success as an engine supplier for the McLaren team from 1988 to 1992, Acura was still… READ MORE →
Road Car vs. Race Car: Acura Pits NSX Supercar Against Racing Counterpart, the NSX GT3 Evo New video from Acura starring racer Trent Hindman highlights similarities and differences of production NSX and race-bred NSX GT3 Evo NSX and NSX GT3… READ MORE →
“We are a performance brand, we’re a performance division of Honda.” – Jon Ikeda, Acura Division General Manager What exactly is Precision Crafted Performance? The slogan was used when Acura first launched in 1986, and made a return 30 years later. This video from Tier10,… READ MORE →
Jun 6, 2018 – TORRANCE, CA. Bold campaign soundtrack featuring The Rolling Stones and Motörhead Multichannel campaign debuts in June, along with a :60 second spot during Game 3 of the NBA Finals on June 6: https://acura.us/2JdSBs9 All-new 2019 RDX SUV is… READ MORE →
The latest ad from Acura introduces the new 2019 RDX to the tune of Motorhead’s Sympathy For the Devil. Classic Acura models like the first-generation NSX and the Integra Type-R make cameos to show Acura has returned to its roots: “Please allow us to introduce the all-new… READ MORE →
The folks at carwow are at it again with another drag race/rolling race/break test comparison featuring the NSX. The last video was a battle with the mighty Nissan GT-R, this time around the NSX takes on a different GT R, the… READ MORE →