Acura USA 2011 December and Year End Sales Results

Acura Advance

Official release from www.acuranews.com:

Acura Announces December and Year End Sales Results
MDX Again Leads Monthly Sales, But Overall Sales Still Led by Sedans

01/04/2012 – TORRANCE, Calif.

As a challenging 2011 came to a close, the MDX luxury SUV again led Acura monthly sales with 4,588 units sold, down 22.1 percent based on Daily Selling Rate* (DSR). Total monthly sales for Acura were 13,129 units (down 15.2 percent) while year-to-date** sales totaled 123,299 (down 8.0 percent).

“As we close the chapter on a tough year, Acura will start off 2012 strong with the debut of three all-new products at the North American International Auto Show, including the next generation NSX,” said Jeff Conrad, Acura vice president of sales. “Although we still had low inventory in December, our production levels are now back to normal. With a great line-up of products and all-new ILX and RDX models coming in the spring, 2012 will be a very good year for Acura.”

The next best selling Acura light truck was the RDX crossover SUV with 1,576 units sold, up 2.3 percent. Acura light truck sales totaled 6,250 (down 18.6 percent) while total car sales were 6,879 (down 11.9 percent).

Acura’s TSX sports sedan led December car sales with 3,546 units sold, down 19.3 percent. The TL performance luxury sedan was Acura’s next best selling car with sales with 3,283 units, down 0.2 percent.

For media information and high-resolution photos of all Acura vehicles, please visit www.acuranews.com. For consumer information, please visit www.acura.com.

*The daily selling rate (DSR) is calculated with 27 selling days for both December 2011 and for December 2010. **Year-to-date sales based on 307 days for December 2011 and 306 days for December 2010.

American Acura Vehicle Sales For December 2011
  Month-to-Date Year-to-Date
  December December DSR** December December DSR**
  2011 2010 % Chg. 2011 2010 % Chg.
Acura Division Total 13,129 15,489 -15.2% 123,299 133,606 -8.0%
TL  3,283 3,275 0.2% 31,237 34,049 -8.6%
TSX 3,546 4,393 -19.3% 30,935 32,076 -3.9%
Memo: TSX Wagon 295 126 134.1% 3,210 126 2439.3%
RL 50 141 -64.5% 1,096 2,037 -46.4%
MDX  4,588 5,887 -22.1% 43,271 47,210 -8.6%
ZDX  86 253 -66.0% 1,564 3,259 -52.2%
RDX   1,576 1,540 2.3% 15,196 14,975 1.1%
Selling Days 27 27   307 306  
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

One comment on “Acura USA 2011 December and Year End Sales Results

  1. NPB04

    They mention the DSR of the TL is down, with the same amount of selling days from last year, isnt the TL up 0.2%?

    Reply

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