Acura USA September 2012 Sales Results

Acura Advance

Official release from acuranews.com:

American Honda Reports September Sales: Accord 56-Percent Gain Fuels Honda Sales Surge; Acura RDX Sales Up More Than 119 Percent

Honda Division sales up 29.3 percent, Acura sales up 43.5 percent

10/02/2012 – TORRANCE, Calif.

American Honda today reported September 2012 U.S. sales of 117,211 units, an increase of 30.9 percent compared with September 2011. The Honda Division posted September 2012 sales of 102,845 units, an increase of 29.3 percent compared with September 2011. Acura’s U.S. September sales of 14,366 units increased 43.5 percent compared with September 2011.

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• RDX sets its 5th-consecutive record sales month with 2,938 units, up 119.9 percent compared to September 2011

• MDX retains the top-selling Acura title with sales of 4,692 units, up more than 60.4 percent from September 2011

• TL sedan sales up 29.1 percent from last year with 3,236 in monthly sales

“Acura’s core models of TL and MDX continue as a driving force for the brand,” said Jeff Conrad, vice president of Acura sales. “Now, we have new products such as RDX setting monthly sales records and the ILX continuing to carve out a foothold as the gateway to our lineup.”

The daily selling rate (DSR) is calculated with 25 days for September 2012 and 25 days for September 2011. Year-to-date, the DSR is calculated with 230 days for 2012 and 229 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.

American Acura Vehicle Sales For September 2012
Month-to-Date Year-to-Date
September September DSR** September September DSR**
2012 2011 % Chg. 2012 2011 % Chg.
Acura Division Total 14,366 10,010 43.5% 115,773 89,146 29.3%
TL  3,236 2,507 29.1% 26,848 22,880 16.8%
TSX 1,681 3,112 -46.0% 23,378 21,721 7.2%
Memo: TSX Wagon 308 261 18.0% 3,044 2,432 24.6%
ILX 1,737 0 0.0% 6,129 0 0.0%
Memo: ILX Hybrid 140 0 0.0% 535 0 0.0%
RL 34 43 -20.9% 329 979 -66.5%
MDX  4,692 2,925 60.4% 38,646 31,684 21.4%
ZDX  48 87 -44.8% 642 1,220 -47.6%
RDX   2,938 1,336 119.9% 19,801 10,662 84.9%
Selling Days 25 25 230 229
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

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