Acura USA November 2012 Sales Results

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Official release from acuranews.com:

American Honda Reports All-Time Best November Sales: All-Time Record November for Company and Civic; RDX Fuels Double-Digit Acura Gain

Honda Division sales up 41 percent, Acura sales up 23 percent

12/03/2012 – TORRANCE, Calif.

American Honda reports an all-time record for the month of November, with November 2012 U.S. sales of 116,580 units, an increase of 38.9 percent compared with November 2011. The Honda Division posted November 2012 sales of 104,334 units, an increase of 41.0 percent compared with November 2011. Acura U.S. November sales of 12,246 units represents an increase of 23.6 percent over November 2011.

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• RDX sets its seventh-consecutive monthly sales record, up 129 percent from a year ago with 3,036 sales

• MDX was the top selling Acura model in November, with 3,368 sales

• ILX gains traction as the top selling Acura sedan in November, with 2,108 sales

“While the MDX leads the lineup in sales, the record-setting sales of RDX and ILX are doing a great job as the gateway to the Acura lineup in bringing new customers to the brand,” said Jeff Conrad, vice president of Acura Sales. “The combination of Acura’s growing lineup and rising industry sales are fueling Acura’s momentum as we head into 2013.”

The daily selling rate (DSR) is calculated with 25 days for November 2012 and 25 days for November 2011. Year-to-date, the DSR is calculated with 281 days for 2012 and 280 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.

American Acura Vehicle Sales For November 2012
Month-to-Date Year-to-Date
November November DSR** November November DSR**
2012 2011 % Chg. 2012 2011 % Chg.
Acura Division Total 12,246 9,909 23.6% 140,182 110,170 26.8%
TL 1,918 2,412 -20.5% 31,326 27,954 11.7%
TSX 1,768 2,691 -34.3% 26,723 27,389 -2.8%
Memo:  TSX Wagon 384 224 71.4% 3,820 2,915 30.6%
ILX 2,108 0 0.0% 9,766 0 0.0%
Memo:  ILX Hybrid 174 0 0.0% 853 0 0.0%
RL 11 45 -75.6% 361 1,046 -65.6%
MDX 3,368 3,308 1.8% 45,785 38,683 17.9%
ZDX 37 127 -70.9% 725 1,478 -51.1%
RDX 3,036 1,326 129.0% 25,496 13,620 86.5%
Selling Days 25 25 281 280
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

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