Acura USA March 2013 Sales Results

Acura Advance

Official release from acuranews.com:

New Accord Continues to Drive Honda Sales in March; Big Acura Sales Jump Fueled by Record-Setting RDX and All-New RLX

Honda Division sales up 5.3 percent, Acura sales up 26.3 percent

04/02/2013 – TORRANCE, Calif

American Honda today reported March 2013 U.S. sales of 136,038 units, an increase of 7.1 percent compared with March 2012 (up 11.1 percent based on the Daily Selling Rate, or DSR*). The Honda brand posted March 2013 sales of 121,938 units, an increase of 5.3 percent compared with March 2012.  Acura U.S. March sales of 14,100 units increased 26.3 percent compared with March 2012.

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RDX sets its eleventh-consecutive monthly sales record, up 284.8 percent from last March, and is the top-selling Acura model in March with sales of 3,875 units

• Sales of the all-new flagship RLX sedan, which went on-sale March 15, are off to a solid start with 336 units sold

TL was the top selling Acura sedan in March with sales of 3,080 units, ILX sales continue to bolster Acura totals with sales of 2,059 units

“As we close in on a full year of sales, it’s clear that the RDX is an undisputed success,”  said Jeff Conrad, vice president and general manager of Acura Sales. “With the all-new RLX off to a great start and a redesigned MDX coming soon, expect great things from Acura this year.”

*The daily selling rate (DSR) is calculated with 27 days for March 2013 and 28 days for March 2012. Year-to-date, the DSR is calculated with 76 days for 2013 and 77 days for 2012. All other percentages in release are unadjusted; see table for adjusted DSR figures.

American Acura Vehicle Sales For March 2013
Month-to-Date Year-to-Date
March March DSR** March March DSR**
2013 2012 % Chg. 2013 2012 % Chg.
Acura Division Total 14,100 11,166 31.0% 34,953 30,805 15.0%
TL 3,080 2,923 9.3% 6,793 8,417 -18.2%
TSX 1,492 3,355 -53.9% 4,176 8,994 -53.0%
Memo:  TSX Wagon 203 351 -40.0% 613 932 -33.4%
ILX 2,059 0 0.0% 5,614 0 0.0%
Memo:  ILX Hybrid 145 0 0.0% 383 0 0.0%
RL 8 38 -78.2% 32 99 -67.3%
RLX 336 0 0.0% 352 0 0.0%
MDX 3,207 3,755 -11.4% 8,728 10,199 -13.3%
ZDX 43 88 -49.3% 99 198 -49.3%
RDX 3,875 1,007 299.1% 9,159 2,898 220.2%
Selling Days 27 28 76 77
* Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate

[Source: Acura]

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