Official release from Acura Media Newsroom:
American Honda Sales Increase 9.0 Percent in May
06/03/2014 – TORRANCE, Calif.
- American Honda sets May record for light truck sales
- Honda Accord, Civic and CR-V each post double digit gains, together selling over 100k units
- Acura MDX shatters May record, lifts light trucks to best May in division history
American Honda Motor Co., Inc. today reported May 2014 Honda and Acura vehicle sales of 152,603 units—an overall increase of 9.0 percent (5.0 percent based on the Daily Selling Rate, or DSR*) compared to May 2013, which showed a similar increase vs. the previous year. The Honda Division posted an increase of 9.8 percent with May sales of 137,928 units. Acura division gained 2.2 percent on May sales of 14,675, with light trucks increasing 32.9 percent for the month on sales of 10,301 units. Year-to-date American Honda sales reached 610,413 units.
Acura
Hot-selling Acura light trucks continued their record-setting pace, combining to achieve the best May sales in division history. The MDX also posted its best May ever, topping sales of over 5900 for the month and up 115.6 percent for the year. After posting 24 consecutive months of record sales, the RDX netted May sales of 4,299 and gaining 3.8 percent for the year. Monthly sales of both the TL and TSX models reflect very tight supply with the anticipation of the launch of the all-new 2015 Acura TLX later this year.
- Total Acura division sales increased 2.2 percent over last year on sales of 14,675 units in May
- Acura trucks led the division with an increase of 32.9 percent on sales of 10,301 for a best-ever May performance
- MDX also posted its best May with sales up 115.6 percent on sales of 5,997 units
“Acura light trucks continue to exceed even our high expectations, with the MDX posting another record increase in May,” said Mike Accavitti, Acura division senior vice president and general manager. “As dealers and customers anxiously await the all-new TLX, it’s great to see models like the ILX having one of its better months and drawing a new, younger customer to the Acura brand.”
*The daily selling rate (DSR) is calculated with 27 days for May 2014 and 26 days for May 2013. Year-to-date, the DSR is calculated with 128 days for 2014 and 127 days for 2013. All other percentages in release are unadjusted; see table for adjusted DSR figures.
| American Acura Vehicle Sales for May 2014 | ||||||
| Month-to-Date | Year-to-Date | |||||
| May | May | DSR** | May | May | DSR** | |
| 2014 | 2013 | % Chg. | 2014 | 2013 | % Chg. | |
| Acura Division Total | 14,675 | 14,364 | -1.6% | 66,745 | 63,216 | 4.8% |
| TL | 1,480 | 2,682 | -46.9% | 8,026 | 12,434 | -36.0% |
| TSX | 941 | 1,948 | -53.5% | 4,744 | 7,746 | -39.2% |
| Memo: TSX Wagon | 82 | 191 | -58.7% | 475 | 1,010 | -53.3% |
| ILX | 1,629 | 1,709 | -8.2% | 7,429 | 9,217 | -20.0% |
| Memo: ILX Hybrid | 63 | 195 | -68.9% | 227 | 730 | -69.1% |
| RLX / RL | 324 | 273 | 14.3% | 1,856 | 1,064 | 73.0% |
| Memo: RLX Hybrid | 0 | 0 | 0.0% | 0 | 0 | 0.0% |
| MDX | 5,997 | 2,781 | 107.7% | 25,774 | 14,386 | 77.8% |
| ZDX | 5 | 41 | -88.3% | 53 | 192 | -72.6% |
| RDX | 4,299 | 4,930 | -16.0% | 18,864 | 18,177 | 3.0% |
| Selling Days | 27 | 26 | 128 | 127 | ||
| * Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate | ||||||
[Source: Acura]