Official release from Acura Media Newsroom:
Cars and Light Trucks Share the Spotlight as American Honda Reports April 2015 Sales
May 1, 2015
- Honda light trucks set a new April record of 52,635 vehicles sold, gaining 2.0 percent year-over-year; Honda CR-V also has best-ever April, rising 3.4 percent on sales of 29,452 vehicles
- Honda Fit sales jumped 55.6 percent to lead American Honda April performers
- Acura division sales leapt 5.3 percent in April, fueled by a steep 29.4 percent rise in sedan sales led by TLX with sales of 4,093 vehicles
- Honda Pilot posts a substantial 28 percent gain even as an all-new Pilot and HR-V prepare to do battle in a hot truck market
American Honda Motor Co., Inc. today reported April 2015 Honda and Acura vehicle sales of 130,068 units, with Acura cars rising 29.4 percent on sales of 5,932 vehicles and Honda trucks gaining 2.0 percent on sales of 52,635 units for a new April record. Overall American Honda sales decreased 1.8 percent versus a strong April 2014 sales total, with the Honda Division posting sales of 115,194 vehicles in April, a decrease of 2.7 percent for the month, and the Acura Division gaining 5.3 percent on sales of 14,874 vehicles in the same period.
Acura
Even as Acura SUVs continue to perform well, Acura sedans showed renewed strength as the superbly balanced TLX set the bar for the brand in April, with sales of 4,093 units putting the TLX firmly in the top sales tier of its segment and pushing total Acura sales up 5.3 percent for the month. Acura’s pace-setting luxury SUVs—RDX and MDX—also continued with brisk sales in April.
- Total Acura brand sales gained 5.3 percent in April, with total sales reaching 14,874.
- TLX drove the April increase on sales of 4,093 units for the month; sedan sales are up 29.4 percent since the beginning of the year.
- Combined MDX and RDX sales continue to be a formidable force in the luxury SUV game—despite a changeover from 2015 to 2016 model production—with RDX sales reaching 3,972 and MDX finding 4,970 buyers in April for a total of almost 9,000 units for the month.
“The Acura TLX has renewed momentum that will continue to grow in the months ahead as it makes major inroads in the tough luxury sedan market,” said Mike Accavitti, Acura Division senior vice president and general manager. “Despite tight supply during the transition from outgoing 2015 models to newly refreshed 2016 models, the RDX and MDX continued to perform exceptionally well in April.”
| American Acura Vehicle Sales for April 2015 | ||||||
| Month-to-Date | Year-to-Date | |||||
| April | April | DSR** | April | April | DSR** | |
| 2015 | 2014 | % Chg. | 2015 | 2014 | % Chg. | |
| Acura Division Total | 14,874 | 14,122 | 5.3% | 54,518 | 52,070 | 4.7% |
| ILX | 1,631 | 1,659 | -1.7% | 5,136 | 5,800 | -11.4% |
| RLX/RL | 194 | 353 | -45.0% | 737 | 1,531 | -51.9% |
| TL | 10 | 1,694 | -99.4% | 66 | 6,546 | -99.0% |
| TLX | 4,093 | 0 | 0.0% | 13,834 | 0 | 0.0% |
| TSX | 4 | 880 | -99.5% | 23 | 3,803 | -99.4% |
| MDX | 4,970 | 5,180 | -4.1% | 19,407 | 19,777 | -1.9% |
| RDX | 3,972 | 4,344 | -8.6% | 15,314 | 14,565 | 5.1% |
| ZDX | 0 | 12 | -100.0% | 1 | 48 | -97.9% |
| *** ILX Hybrid | 2 | 49 | -95.9% | 14 | 164 | -91.5% |
| *** RLX Hybrid | 15 | 0 | 0.0% | 68 | 0 | 0.0% |
| *** TSX Wagon | 1 | 89 | -98.9% | 2 | 393 | -99.5% |
| Selling Days | 26 | 26 | 101 | 101 | ||
| * Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate *** Memo line items are included in the respective model total |
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[Source: Acura]