Official release from Acura Media Newsroom:
Trucks Drive Numerous American Honda September Sales Records
Oct 1, 2015 – TORRANCE, Calif.
- Total American Honda sales rise 13.1 percent on sales of 133,750 for a new September record
- Overall American Honda truck sales also set a new September mark, increasing 26.9 percent on sales of 63,635
- Honda brand sets new September record, rising 14 percent on sales of 119,046
- Honda trucks also have best September, up 31.9 percent with 55,474 units sold
- Acura trucks have best-ever September, gaining 0.8 percent on sales of 8,161 vehicles
- Acura RDX records best September sales, rising 19.1 percent on sales of 3,848 units
American Honda Motor Co., Inc. today reported a robust 13.1 percent September 2015 sales increase on total sales of 133,750 Honda and Acura vehicles for a new September benchmark. Honda Division sales totaled 119,046, up 14 percent for a new September record, with car sales reaching 63,572 for a 2 percent gain and truck sales rising 31.9 percent on sales of 55,474 for another September record. Acura reported 14,704 vehicle sales for a solid 6.3 percent gain, with cars capturing 6,543 sales (up 14.1 percent) and trucks setting a new September record, reaching 8,161 sales (up 0.8 percent).
Acura
Acura cars continued strong momentum in a light truck-dominated market with TLX easily surpassing the 4,500-unit mark, while ILX enjoyed a double-digit increase for the month. RDX also gained sharply in a hotly competitive market segment, setting a new September record to boost total Acura truck sales into record territory. Overall, Acura sales were up 6.3 percent.
- RDX sales shot up 19.1 percent on sales of 3,848 in September to help Acura trucks to a 0.8 percent increase.
- MDX posted a strong month with sales of 4,313 for the month, despite supply constraints.
- Anchored by the TLX, Acura cars gained 14.1 percent on sales of 6,543 for the month:
- TLX sales totaled 4,753 for an increase of 22.4 percent
- ILX was up 10.2 percent on sales of 1,614 units
“In addition to strong demand for our lineup of luxury performance products what we are seeing is the growing stature of the Acura brand,” said Jon Ikeda, vice president and general manager of the Acura division. “With the reborn NSX on the horizon, Acura is poised for great things in the luxury automotive marketplace.”
| American Acura Vehicle Sales for September 2015 | ||||||
| Month-to-Date | Year-to-Date | |||||
| September | September | DSR** | September | September | DSR** | |
| 2015 | 2014 | % Chg. | 2015 | 2014 | % Chg. | |
| Acura Division Total | 14,704 | 13,832 | 2.1% | 132,019 | 119,750 | 10.2% |
| ILX | 1,614 | 1,464 | 5.8% | 13,358 | 12,854 | 3.9% |
| RLX/RL | 174 | 187 | -10.7% | 1,774 | 2,695 | -34.2% |
| TL | 1 | 142 | -99.3% | 86 | 10,357 | -99.2% |
| TLX | 4,753 | 3,884 | 17.5% | 34,808 | 6,170 | 464.1% |
| TSX | 1 | 58 | -98.3% | 32 | 6,202 | -99.5% |
| MDX | 4,313 | 4,864 | -14.9% | 43,457 | 48,308 | -10.0% |
| RDX | 3,848 | 3,230 | 14.4% | 38,502 | 33,095 | 16.3% |
| ZDX | 0 | 3 | -100.0% | 2 | 69 | -97.1% |
| *** ILX Hybrid | 2 | 15 | -87.2% | 22 | 345 | -93.6% |
| *** RLX Hybrid | 26 | 31 | -19.5% | 207 | 31 | 567.7% |
| *** TSX Wagon | 0 | 6 | -100.0% | 2 | 630 | -99.7% |
| Selling Days | 25 | 24 | 229 | 229 | ||
| * Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate *** Memo line items are included in the respective model total |
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[Source: Acura]