Official release from Acura Media Newsroom:

Dec 9, 2015 – TORRANCE, Calif.

Acura will make a play during the first quarter of Super Bowl 50 with a new brand commercial that will focus on the luxury automaker’s North American roots.

“As the Acura brand continues to gain momentum and the next-generation NSX supercar is about to make its market debut as the pinnacle expression of Acura performance and prestige, the Super Bowl is the perfect place for Acura to make a powerful brand statement to one of the largest viewing audiences in American history, and one that is incredibly attentive to advertising,” said Jon Ikeda, vice president and general manager of Acura.

The luxury performance brand made its Super Bowl debut in 2012 with a spot that depicted the Acura NSX, before the supercar’s powertrain was completely redesigned. The new Super Bowl commercial is a part of a comprehensive marketing strategy that conveys the brand’s values, North American roots and future direction. More information on the Super Bowl commercial and the brand’s marketing campaign will be shared in the weeks ahead.

Acura is one of the fastest growing luxury brands in America – on track for its fifth consecutive year of increased sales and its best annual sales total since 2007. Acura truck sales remain on pace for a record year with combined sales of MDX and RDX, while Acura sedan sales are up more than 20 percent in 2015. More than 98 percent of Acura models sold in North America are built in the region.

[Source: Acura]