Acura celebrates thirty years in a unique video that not only highlights some of its accomplishments as a brand, but also pays homage to Soichiro Honda, the man that founded the Honda Motor Company back in 1946:

“Precision Crafted Performance. It’s what we’ve spent the last thirty years eating, breathing and obsessing over. Breaking the rules and building cars with an intensity and conviction others would probably call crazy. But that’s how you do things when you’re young.”

See the 1-minute video below:

The song featured is “Where Were You?” performed by The Mekons.

[Source: Acura via YouTube]