Official release from Acura Media Newsroom:
Honda Sets New Car and Truck Sales Records as American Honda Reports July Sales
Aug 2, 2016 – TORRANCE, Calif.
- American Honda sets new all-time record for total truck sales and a July record for total vehicle sales
- Honda Division truck sales reach an all-time monthly high with 68,518 sold, an increase of 12.2 percent
- Honda CR-V shatters all-time monthly record on sales of 36,017, a 13.3 percent increase
- Honda Civic sets new July record; joined by the Accord with sales of over 31,000 units
- New 2017 MDX and NSX deliveries boost Acura in July
American Honda Motor Co., Inc. today reported July sales of 152,799 Honda and Acura vehicles, a 4.4 percent gain over last July and a new July record. Total American Honda truck sales set a new all-time monthly record of 77,740 sales to jump 10.1 percent. The Honda Division set a new July total vehicle sales record, rising 5.9 percent on sales of 139,125, while Honda trucks set an all-time monthly record with a 12.2 percent increase on sales of 68,518 vehicles. Honda car sales were up 0.4 percent for the month, netting 70,607 sales. The Acura Division, though gaining momentum with the launch of key new models, posted July sales of 13,674, a decrease of 8.3 percent versus last year.
Acura
The Acura brand’s renewed commitment to Precision Crafted Performance continues to take shape in dealer showrooms with the first deliveries of the all-new Acura NSX and the refreshed 2017 Acura MDX – the first model to reflect the new design direction that debuted with the Acura Precision Concept. On the market just five weeks, the newly-refreshed 2017 MDX posted strong sales of 4,902 units in July despite inventory issues related to the ramp-up of production. The NSX has brought high energy and excitement to Acura showrooms as the world’s first customers of NSX begin to take delivery of the only supercar made in America.
“The first deliveries of the all-new Acura NSX are electrifying Acura showrooms and generating tremendous excitement for all Acura customers,” said John Mendel, executive vice president of American Honda. “Showcasing the Acura brand’s new design direction, the 2017 MDX is the next step in our commitment to deliver on Precision Crafted Performance.”
| American Acura Vehicle Sales for July 2016 | ||||||
| Month-to-Date | Year-to-Date | |||||
| July | July | DSR** | July | July | DSR** | |
| 2016 | 2015 | % Chg. | 2016 | 2015 | % Chg. | |
| Acura Division Total | 13,674 | 14,915 | -8.3% | 92,668 | 102,002 | -9.2% |
| ILX | 1,201 | 1,613 | -25.5% | 9,659 | 10,084 | -4.2% |
| NSX | 21 | 0 | 0.0% | 23 | 0 | 0.0% |
| RLX/RL | 106 | 213 | -50.2% | 833 | 1,413 | -41.0% |
| TL | 0 | 3 | -100.0% | 0 | 84 | -100.0% |
| TLX | 3,124 | 3,530 | -11.5% | 22,037 | 25,702 | -14.3% |
| TSX | 0 | 2 | -100.0% | 3 | 30 | -90.0% |
| MDX | 4,902 | 4,977 | -1.5% | 29,517 | 34,397 | -14.2% |
| RDX | 4,320 | 4,577 | -5.6% | 30,596 | 30,290 | 1.0% |
| ZDX | 0 | 0 | 0.0% | 0 | 2 | -100.0% |
| *** ILX Hybrid | 0 | 0 | 0.0% | 1 | 19 | -94.7% |
| *** RLX Hybrid | 11 | 28 | -60.7% | 115 | 147 | -21.8% |
| *** TSX Wagon | 0 | 0 | 0.0% | 0 | 2 | -100.0% |
| Selling Days | 26 | 26 | 178 | 178 | ||
| * Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate *** Memo line items are included in the respective model total |
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[Source: Acura]