Official release from Acura Media Newsroom:
Both Cars and Trucks Drive Record September Sales for American Honda
- American Honda sets new September records for total vehicle sales (up 6.8%) and total truck sales (up 0.5%)
- Honda Division also nets September records for total vehicles (up 7.4%), cars (up 14.5%) and trucks (up 0.2%); Acura trucks also set new September record (up 2.4%)
- Honda Civic smashes previous best September, jumping 25.8% over 2016
- Honda HR-V sets ninth straight monthly record, gaining 17.1% for best September
- Honda core products Accord, Civic and CR-V combine for nearly 100,000 sales
- Acura MDX has record September as sales jump 8.9%
American Honda Motor Co., Inc. today reported best-ever September total sales of 142,722 Honda and Acura vehicles, an increase of 6.8 percent vs. September 2016. Honda Division also set a new September record, gaining 7.4 percent on sales of 129,776 units. Honda cars and truck both set September records, with cars gaining 14.5 percent on sales of 69,407, and trucks up 0.2 percent on sales of 60,369 units, even as supplies of key truck models remain tight. Acura Division sales rose 1.0 percent on sales of 12,946 vehicles for the month, with trucks setting a new September record—gaining 2.4 percent on sales of 9,061 units.
Acura
Acura sales rose slightly in September, continuing a steady pace driven by the on-going strength of the Acura MDX and RDX and supplemented by continued recent gains by Acura’s gateway sedan, the ILX, which has performed well above the industry in the segment. Acura trucks set a new September best, driven by the MDX which also set a September record.
- ILX sales gained for the fourth straight month, rising 33.4 percent on September sales of 1,222.
- With production of the MDX now transferred completely to Ohio, production increases are already reaping benefits as MDX gained 8.9 percent on sales of 5,368 for a new September record.
“Despite softened sales in several key segments where we compete, Acura was able to continue sales gains in September,” said Jon Ikeda, vice president & general manager of the Acura division. “With production changes helping our MDX inventory, we will continue efforts to gain sales momentum.”
| American Acura Vehicle Sales for September 2017 | ||||||
| Month-to-Date | Year-to-Date | |||||
| September | September | DSR** | September | September | DSR** | |
| 2017 | 2016 | % Chg. | 2017 | 2016 | % Chg. | |
| Acura Division Total | 12,946 | 12,813 | -2.8% | 114,126 | 119,727 | -5.1% |
| ILX | 1,222 | 916 | 28.3% | 9,073 | 11,747 | -23.1% |
| NSX | 26 | 38 | -34.2% | 355 | 83 | 325.9% |
| RLX | 94 | 102 | -11.4% | 823 | 1,053 | -22.2% |
| TLX | 2,543 | 2,908 | -15.9% | 26,513 | 28,540 | -7.5% |
| MDX | 5,368 | 4,930 | 4.7% | 38,182 | 39,578 | -3.9% |
| RDX | 3,693 | 3,919 | -9.4% | 39,180 | 38,722 | 0.7% |
| *** RLX Hybrid | 18 | 24 | -27.9% | 161 | 158 | 1.5% |
| ***MDX Sport Hybrid | 239 | 0 | 0.0% | 1,075 | 0 | 0.0% |
| Selling Days | 26 | 25 | 230 | 229 | ||
| * Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate *** Memo line items are included in the respective model total |
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[Source: Acura]