Official release from Acura Media Newsroom:
American Honda Reports January Sales Results
Feb 1, 2018 – TORRANCE, Calif.
- Honda Pilot notches 5th straight monthly gain with 62% jump in January
- Honda HR-V hits new January record as sales climb 10% for the month
- Honda Civic rises 2.8% on heels of all-time annual record
- TLX and RLX lead Acura cars to 9.3 percent gain in January, bucking industry trend
American Honda Motor Co., Inc. (AHM) today reported January sales of 104,542 Honda and Acura vehicles, a decrease of 1.7 percent versus January 2017. Honda Division sales were down 1.6 percent on sales of 95,634, with Honda cars narrowly down 1.3 percent on sales of 45,224, and inventory constraints leading trucks to slip 1.8 percent on sales of 50,410 units. Total Acura Division sales declined slightly in January, recording a 3.2 percent drop on sales of 8,908 units. However, passenger car sales gained 9.3 percent on sales of 2,979 vehicles.
Acura
After a strong December — its best month of 2017 — Acura Division sales were relatively flat in January. However, Acura cars bucked the downward trend for luxury sedan sales with a gain of 9.3% for the month.
- Led by TLX and bolstered by the recently refreshed RLX, Acura car sales were up 9.3 percent on sales of 2,979.
- With the TLX A-Spec increasing showroom traffic, sales gained 13.2 percent in January.
“Led by the TLX A-Spec, we’re pleased to see our efforts with Acura sedans paying off in the face of a challenging market for luxury cars,” said Jon Ikeda, vice president & general manager of Acura Sales. “We’re looking forward to showing the 2019 RDX Prototype in Chicago next week, as the auto show circuit comes to one of Acura’s strongest markets.”
| American Acura Vehicle Sales for January 2018 | ||||||
| Month-to-Date | Year-to-Date | |||||
| January | January | DSR** | January | January | DSR** | |
| 2018 | 2017 | % Chg. | 2018 | 2017 | % Chg. | |
| Acura Division Total | 8,908 | 9,202 | -7.1% | 8,908 | 9,202 | -7.1% |
| ILX | 656 | 693 | -9.1% | 656 | 693 | -9.1% |
| NSX | 34 | 50 | -34.7% | 34 | 50 | -34.7% |
| RLX | 134 | 80 | 60.8 | 134 | 80 | 60.8 |
| TLX | 2,155 | 1,903 | 8.7% | 2,155 | 1,903 | 8.7% |
| MDX | 2,968 | 3,274 | -13.0% | 2,968 | 3,274 | -13.0% |
| RDX | 2,961 | 3,202 | -11.2% | 2,961 | 3,202 | -11.2% |
| Selling Days | 25 | 24 | 25 | 24 | ||
| * Honda and Acura vehicles are made of domestic & global sourced parts ** Daily Selling Rate |
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[Source: Acura]