Official release from Acura Media Newsroom:
American Honda Reports February 2018 Sales Results
Mar 1, 2018 – TORRANCE, Calif.
- Honda HR-V sets new February sales record, gaining 6.9%
- Honda Pilot sales jump 49% in February, its 6th consecutive month of sales gains
- Honda Odyssey bucks minivan market trend as retail sales drive 3.4% increase
- Double-digit gains for TLX, ILX and RLX push Acura cars up 17.4% for the month
American Honda Motor Co., Inc. (AHM) today reported February sales of 115,557 Honda and Acura vehicles, a decrease of 5 percent versus February 2017. Honda Division sales were down 5.6 percent on sales of 104,588, with Honda cars down 6.9 percent on sales of 50,646, and trucks down 4.4 percent on sales of 53,942 vehicles. Total Acura Division sales gained 1 percent in February with 10,969 units sold. Acura cars gained 17.4 percent on sales of 3,866, while trucks decreased 6.2 percent on sales of 7,103 vehicles for the month.
“As supplies of our light-truck offerings continue to grow, we’ve maintained a strong sales pace, notably with sharp increases to Pilot and HR-V,” said Henio Arcangeli Jr., senior vice president of the Automobile Division & general manager of the Honda brand. “We’re selling every CR-V we can build and it continues to lead the segment in average transaction price, which demonstrates its true retail demand.”
Much as they did in January, Acura cars drove against the industry tide with a solid 17.4 percent gain in February.
- TLX sales were up 16.1 percent in February on sales of 2,794 units.
- ILX gained 22.3 percent on sales of 904 vehicles.
|American Acura Vehicle Sales for February 2018|
|2018||2017||% Chg.||2018||2017||% Chg.|
|Acura Division Total||10,969||10,864||1.0%||19,877||20,066||-3.0%|
|* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate